Mainz Audience in Germany
A data profile of the people who buy, follow and care about Mainz in Germany — modelled from more than twelve digital signal sources. Mainz has an estimated audience of 2,404,772 people in Germany.
The average Mainz fan in Germany is 39.9 years old, balanced, and lives primarily in Rheinland-Pfalz.
The audience is concentrated in Rheinland-Pfalz, Hessen, Nordrhein-Westfalen.
Top brand affinities include ZDF, Postbank, Der Tagesspiegel, with strongest over-indexing on ZDF (1.76× the country average).
Demographically, the Mainz audience skews balanced with an average age of 39.9, and over-indexes on personality traits such as Community Orientation, Convenience Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Mainz fan in Germany is balanced, around 39.9 years old, with strong Community Orientation tendencies and a notable affinity for ZDF.
At a glance
The key figures that characterise the Mainz profile in Germany.
Search interest · 12-month trend
Demographics of Mainz fans
49.0% are female, 51.0% are male, average age 39.9.
Gender split
| Metric | Value |
|---|---|
| Female | 49.0% |
| Male | 51.0% |
| Average age | 39.9 |
| Estimated audience size | 2,404,772 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 18% | |
| 30-39 | 20% | |
| 40-49 | 25% | |
| 50+ | 19% |
Worldwide distribution
of the worldwide Mainz audience comes from Germany.
| Country | Share |
|---|---|
| Germany | 37.1% |
| Vietnam | 12.7% |
| Italy | 12.0% |
Geography
Where the Mainz audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Rheinland-Pfalz | ~700K | 6.00× | |
| 02 | Hessen | ~500K | 2.90× | |
| 03 | Saarland | ~30K | 0.99× | |
| 04 | Baden-Württemberg | ~300K | 0.88× | |
| 05 | Nordrhein-Westfalen | ~300K | 0.66× | |
| 06 | Bayern | ~200K | 0.54× | |
| 07 | Hamburg | ~30K | 0.50× | |
| 08 | Niedersachsen | ~100K | 0.47× | |
| 09 | Berlin | ~50K | 0.46× | |
| 10 | Thüringen | ~30K | 0.46× | |
| 11 | Bremen | ~10K | 0.46× | |
| 12 | Sachsen | ~50K | 0.41× | |
| 13 | Schleswig-Holstein | ~30K | 0.37× | |
| 14 | Brandenburg | ~30K | 0.36× | |
| 15 | Sachsen-Anhalt | ~20K | 0.36× | |
| 16 | Mecklenburg-Vorpommern | ~10K | 0.31× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Mainz audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | SV Darmstadt 98 | Sports | 3.10× | ||
| 02 | ZDF-Fernsehgarten | Movies & TV | 3.00× | ||
| 03 | Non-alcoholic beverage | Food & Beverages | 2.38× | ||
| 04 | Der Tagesspiegel | News | 1.90× | ||
| 05 | Ryan Gosling | Movies & TV | 1.90× | ||
| 06 | Hape Kerkeling | Movies & TV | 1.84× | ||
| 07 | Boris Becker | Sports | 1.82× | ||
| 08 | Junge Freiheit | News | 1.80× | ||
| 09 | Herbert Grönemeyer | Music & Radio | 1.80× | ||
| 10 | Barbara Schöneberger | Movies & TV | 1.78× | ||
| 11 | Giovanni Zarrella | Music & Radio | 1.78× | ||
| 12 | ZDF | Movies & TV | 1.76× | ||
| 13 | Reinhard Mey | Music & Radio | 1.76× | ||
| 14 | FC St. Pauli | Sports | 1.74× | ||
| 15 | Andy Borg | Music & Radio | 1.66× | ||
| 16 | Public transport | Cars & Mobility | 1.62× | ||
| 17 | Udo Lindenberg | Music & Radio | 1.62× | ||
| 18 | TV talkshows | Movies & TV | 1.59× | ||
| 19 | Ina Müller | Movies & TV | 1.58× | ||
| 20 | Postbank | Business & Career | 1.56× |
Personality of the Mainz audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.40× | |
| Convenience Orientation | PREMIUM | 1.38× | |
| Tradition | CONSERVATISM | 1.28× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.56× | |
| Risk Appetite | THRILL | 0.70× | |
| Price Sensitivity | PREMIUM | 0.75× |
Frequently asked questions
How many fans does Mainz have in Germany?
Mainz has an estimated audience of 2,404,772 people in Germany, concentrated in Rheinland-Pfalz and Hessen.
What is the gender split and age of Mainz fans?
49.0% of Mainz fans are female, 51.0% are male, with an average age of 39.9 years.
Which brands do Mainz fans like most?
Mainz fans show strongest brand affinity for ZDF (1.76×), Postbank (1.56×), and Der Tagesspiegel (1.9×) over the country average.
Where do Mainz fans live in Germany?
Mainz fans in Germany are most concentrated in Rheinland-Pfalz (reach ~700K), Hessen (reach ~500K), and Nordrhein-Westfalen (reach ~300K). These three regions account for the largest share of the active audience.
What other brands do Mainz fans also like?
Beyond Mainz itself, the audience over-indexes on Postbank (1.56×), Der Tagesspiegel (1.9×), ZDF-Fernsehgarten (3×), and Junge Freiheit (1.8×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More City audiences in Germany
- Munich (13,817,934)
- Cologne (11,127,236)
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- Berlin (8,392,974)
See Mainz audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for Mainz. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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