Mainz Audience in Germany
Mainz has an estimated audience of 2,404,772 people in Germany. 49.0% are female, 51.0% are male, average age 39.9. Top regions: Rheinland-Pfalz, Hessen, Nordrhein-Westfalen. Top brand affinities: ZDF, Markus Lanz, Reinhard Mey, Thomas Gottschalk, Der Tagesspiegel.
The average Mainz fan in Germany is 39.9 years old, balanced, and lives primarily in Rheinland-Pfalz. The audience is concentrated in Rheinland-Pfalz, Hessen, Nordrhein-Westfalen. Top brand affinities include ZDF, Markus Lanz, Reinhard Mey, with strongest over-indexing on ZDF (1.59× the country average). Demographically, the Mainz audience skews balanced with an average age of 39.9, and over-indexes on personality traits such as Patriotism, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: City
Demographics of Mainz fans
| Metric | Value |
|---|---|
| Female | 49.0% |
| Male | 51.0% |
| Average age | 39.9 |
| Estimated audience size | 2,404,772 |
Audience persona
The typical Mainz fan in Germany is balanced, around 39.9 years old, with strong Patriotism tendencies and a notable affinity for ZDF.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Rheinland-Pfalz | 755,032 | 6.27× |
| Hessen | 514,440 | 2.81× |
| Nordrhein-Westfalen | 359,153 | 0.68× |
| Baden-Württemberg | 288,696 | 0.88× |
| Bayern | 212,959 | 0.55× |
| Niedersachsen | 108,867 | 0.47× |
| Berlin | 52,030 | 0.48× |
| Sachsen | 45,158 | 0.38× |
| Schleswig-Holstein | 31,268 | 0.36× |
| Saarland | 27,976 | 0.95× |
| Hamburg | 27,716 | 0.51× |
| Thüringen | 25,802 | 0.42× |
| Brandenburg | 23,477 | 0.31× |
| Sachsen-Anhalt | 19,698 | 0.32× |
| Mecklenburg-Vorpommern | 12,209 | 0.27× |
| Bremen | 9,116 | 0.44× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| ZDF | 1.59× | Movies & TV |
| Markus Lanz | 1.85× | Movies & TV |
| Reinhard Mey | 2.55× | Music & Radio |
| Thomas Gottschalk | 1.58× | Movies & TV |
| Der Tagesspiegel | 1.66× | News |
| 3. Liga | 1.77× | Sports |
| ZDF-Fernsehgarten | 2.3× | Movies & TV |
| SV Darmstadt 98 | 2.66× | Sports |
| Mary Roos | 2.13× | Music & Radio |
| Cholesterol | 1.68× | Food & Beverages |
| Tatort | 1.55× | Movies & TV |
| Anna Loos | 1.78× | Movies & TV |
| 3sat | 2.34× | Movies & TV |
| Arthritis awareness | 1.91× | Health |
| Chris de Burgh | 1.97× | Music & Radio |
| Polizeiruf 110 | 1.9× | Movies & TV |
| Frank-Walter Steinmeier | 1.94× | Politics & Society |
| Richard David Precht | 1.79× | Politics & Society |
| Kastelruther Spatzen | 1.65× | Music & Radio |
| Bernhard Brink | 1.52× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.18 |
| Community Orientation | OPEN | 1.09 |
| Need for Security | CONSERVATISM | 1.03 |
| Family Orientation | CONSERVATISM | 1.02 |
| Indulgence | JOY | 1.01 |
| Healthy Lifestyle | BALANCE | 0.99 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 37.4% |
| Vietnam | 12.8% |
| Italy | 12.1% |
See Mainz audiences in other countries
More City audiences in Germany
- Munich (13,817,934)
- Cologne (11,127,236)
- Düsseldorf (9,799,850)
- Bar, Montenegro (9,526,743)
- Berlin (8,392,974)
Frequently asked questions
How many fans does Mainz have in Germany?
Mainz has an estimated audience of 2,404,772 people in Germany, concentrated in Rheinland-Pfalz and Hessen.
What is the gender split and age of Mainz fans?
49.0% of Mainz fans are female, 51.0% are male, with an average age of 39.9 years.
Which brands do Mainz fans like most?
Mainz fans show strongest brand affinity for ZDF (1.59×), Markus Lanz (1.85×), and Reinhard Mey (2.55×) over the country average.
Where do Mainz fans live in Germany?
Mainz fans in Germany are most concentrated in Rheinland-Pfalz (reach 755,032), Hessen (reach 514,440), and Nordrhein-Westfalen (reach 359,153). These three regions account for the largest share of the active audience.
What other brands do Mainz fans also like?
Beyond Mainz itself, the audience over-indexes on Markus Lanz (1.85×), Reinhard Mey (2.55×), Thomas Gottschalk (1.58×), and Der Tagesspiegel (1.66×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Mainz. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.