Medion Audience in Germany
Medion has an estimated audience of 661,832 people in Germany. 30.4% are female, 69.6% are male, average age 40.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Cocktail, VfL Wolfsburg, Video izle, Progressive rock, Stradivarius.
The average Medion fan in Germany is 40.9 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Cocktail, VfL Wolfsburg, Video izle, with strongest over-indexing on Cocktail (1.51× the country average). Demographically, the Medion audience skews more male with an average age of 40.9, and over-indexes on personality traits such as Convenience Orientation, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Technology & Electronics · Type: Brand · Subtype: Computer / hardware
Demographics of Medion fans
| Metric | Value |
|---|---|
| Female | 30.4% |
| Male | 69.6% |
| Average age | 40.9 |
| Estimated audience size | 661,832 |
Audience persona
The typical Medion fan in Germany is more male, around 40.9 years old, with strong Convenience Orientation tendencies and a notable affinity for Cocktail.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 256,484 | 1.77× |
| Bayern | 99,930 | 0.94× |
| Baden-Württemberg | 83,597 | 0.93× |
| Niedersachsen | 77,534 | 1.21× |
| Hessen | 50,956 | 1.01× |
| Rheinland-Pfalz | 36,255 | 1.09× |
| Schleswig-Holstein | 28,754 | 1.21× |
| Sachsen | 28,012 | 0.86× |
| Berlin | 22,884 | 0.77× |
| Brandenburg | 18,341 | 0.89× |
| Sachsen-Anhalt | 15,687 | 0.91× |
| Thüringen | 15,360 | 0.91× |
| Hamburg | 13,694 | 0.92× |
| Mecklenburg-Vorpommern | 10,372 | 0.82× |
| Saarland | 7,439 | 0.92× |
| Bremen | 4,736 | 0.84× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Cocktail | 1.51× | Food & Beverages |
| VfL Wolfsburg | 1.92× | Sports |
| Video izle | 3.5× | |
| Progressive rock | 1.53× | Music & Radio |
| Stradivarius | 1.52× | Shopping |
| Israel | 1.8× | Travel & Leisure |
| Esra Erol | 4.67× | Movies & TV |
| Škoda Kodiaq | 1.61× | Cars & Mobility |
| Este, Veneto | 1.86× | Travel & Leisure |
| Metamorphoses | 2.27× | Literature |
| Corfu (regional unit) | 2.09× | Travel & Leisure |
| Keeper (password manager) | 2.53× | Technology & Electronics |
| HydraFacial | 3.41× | Beauty & Wellness |
| Standing rib roast | 3.88× | Food & Beverages |
| Hévíz | 7.55× | Travel & Leisure |
| Volvo V60 | 2.17× | Cars & Mobility |
| Preacher (comics) | 3.02× | Literature |
| Cassoulet | 3.39× | Food & Beverages |
| Vijesti.ba | 1.77× | News |
| Emperor Entertainment Group | 1.56× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Convenience Orientation | PREMIUM | 1.36 |
| DIY Mentality | THRILL | 1.28 |
| Quality Awareness | PREMIUM | 1.26 |
| Patriotism | CONSERVATISM | 1.25 |
| Need for Security | CONSERVATISM | 1.23 |
| Early Adopter Mentality | POWER | 1.19 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 71.5% |
| Brazil | 7.7% |
| Indonesia | 5.3% |
See Medion audiences in other countries
More Computer / hardware audiences in Germany
Frequently asked questions
How many fans does Medion have in Germany?
Medion has an estimated audience of 661,832 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Medion fans?
30.4% of Medion fans are female, 69.6% are male, with an average age of 40.9 years.
Which brands do Medion fans like most?
Medion fans show strongest brand affinity for Cocktail (1.51×), VfL Wolfsburg (1.92×), and Video izle (3.5×) over the country average.
Where do Medion fans live in Germany?
Medion fans in Germany are most concentrated in Nordrhein-Westfalen (reach 256,484), Bayern (reach 99,930), and Baden-Württemberg (reach 83,597). These three regions account for the largest share of the active audience.
What other brands do Medion fans also like?
Beyond Medion itself, the audience over-indexes on VfL Wolfsburg (1.92×), Video izle (3.5×), Progressive rock (1.53×), and Stradivarius (1.52×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Medion. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.