Mediumship Audience in Germany
Mediumship has an estimated audience of 423,445 people in Germany. 75.6% are female, 24.4% are male, average age 44.5. Top regions: Thüringen, Bayern, Nordrhein-Westfalen. Top brand affinities: Jotex, Western Union, Satire, Real property, JACK & JONES.
The average Mediumship fan in Germany is 44.5 years old, more female, and lives primarily in Thüringen. The audience is concentrated in Thüringen, Bayern, Nordrhein-Westfalen. Top brand affinities include Jotex, Western Union, Satire, with strongest over-indexing on Jotex (78.71× the country average). Demographically, the Mediumship audience skews more female with an average age of 44.5, and over-indexes on personality traits such as Mindfulness, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 14 regions tracked by Rascasse.
Category: Politics & Society · Type: Topic
Demographics of Mediumship fans
| Metric | Value |
|---|---|
| Female | 75.6% |
| Male | 24.4% |
| Average age | 44.5 |
| Estimated audience size | 423,445 |
Audience persona
The typical Mediumship fan in Germany is more female, around 44.5 years old, with strong Mindfulness tendencies and a notable affinity for Jotex.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Thüringen | 17,514 | 1.62× |
| Bayern | 16,919 | 0.25× |
| Nordrhein-Westfalen | 16,459 | 0.18× |
| Rheinland-Pfalz | 16,274 | 0.77× |
| Baden-Württemberg | 16,240 | 0.28× |
| Brandenburg | 15,765 | 1.2× |
| Mecklenburg-Vorpommern | 14,960 | 1.85× |
| Niedersachsen | 14,911 | 0.36× |
| Bremen | 14,594 | 4.03× |
| Sachsen | 14,160 | 0.68× |
| Schleswig-Holstein | 13,938 | 0.92× |
| Hessen | 12,108 | 0.38× |
| Berlin | 9,976 | 0.53× |
| Hamburg | 9,172 | 0.96× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Jotex | 78.71× | Shopping |
| Western Union | 9.9× | Business & Career |
| Satire | 6.23× | Literature |
| Real property | 6.45× | Home & Garden |
| JACK & JONES | 20× | Fashion & Accessoires |
| Zentrum der Gesundheit | 18.26× | Health |
| Sparkling wine | 6.87× | Food & Beverages |
| Black Veil Brides | 20× | Music & Radio |
| Crystal healing | 10.98× | Health |
| Focus | 4.03× | News |
| Cameron Diaz | 9.3× | Movies & TV |
| Wine cellar | 8.54× | Food & Beverages |
| James Marsden | 14.83× | Movies & TV |
| Cat food | 3.7× | Pets & Animals |
| Pets | 1.88× | Pets & Animals |
| Tagesschau | 1.98× | Movies & TV |
| Jeff Beck | 20× | Music & Radio |
| Italo disco | 8.69× | Music & Radio |
| Sahra Wagenknecht | 6.01× | Politics & Society |
| German television comedy | 5.47× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Mindfulness | BALANCE | 3.33 |
| Pet Ownership | JOY | 1.78 |
| Spirituality | BALANCE | 1.74 |
| Healthy Lifestyle | BALANCE | 1.57 |
| Indulgence | JOY | 1.31 |
| Sports Activity | POWER | 1.31 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 17.9% |
| Brazil | 12.4% |
| United Kingdom | 11.3% |
See Mediumship audiences in other countries
More Politics & Society audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Mediumship have in Germany?
Mediumship has an estimated audience of 423,445 people in Germany, concentrated in Thüringen and Bayern.
What is the gender split and age of Mediumship fans?
75.6% of Mediumship fans are female, 24.4% are male, with an average age of 44.5 years.
Which brands do Mediumship fans like most?
Mediumship fans show strongest brand affinity for Jotex (78.71×), Western Union (9.9×), and Satire (6.23×) over the country average.
Where do Mediumship fans live in Germany?
Mediumship fans in Germany are most concentrated in Thüringen (reach 17,514), Bayern (reach 16,919), and Nordrhein-Westfalen (reach 16,459). These three regions account for the largest share of the active audience.
What other brands do Mediumship fans also like?
Beyond Mediumship itself, the audience over-indexes on Western Union (9.9×), Satire (6.23×), Real property (6.45×), and JACK & JONES (20×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Mediumship. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.