A data profile of the people who buy, follow and care about Mediumship in Germany — modelled from more than twelve digital signal sources. Mediumship has an estimated audience of 423,445 people in Germany.
The average Mediumship fan in Germany is 44.5 years old, more female, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Cameron Diaz, Tagesschau, Sparkling wine, with strongest over-indexing on Cameron Diaz (13.11× the country average).
Demographically, the Mediumship audience skews more female with an average age of 44.5, and over-indexes on personality traits such as Mindfulness, Spirituality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 14 regions tracked by Rascasse.
The typical Mediumship fan in Germany is more female, around 44.5 years old, with strong Mindfulness tendencies and a notable affinity for Cameron Diaz.
The key figures that characterise the Mediumship profile in Germany.
75.6% are female, 24.4% are male, average age 44.5.
| Metric | Value |
|---|---|
| Female | 75.6% |
| Male | 24.4% |
| Average age | 44.5 |
| Estimated audience size | 423,445 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 11% | |
| 30-39 | 20% | |
| 40-49 | 33% | |
| 50+ | 26% |
of the worldwide Mediumship audience comes from Germany.
| Country | Share |
|---|---|
| United States | 17.9% |
| Brazil | 12.4% |
| United Kingdom | 11.3% |
Where the Mediumship audience in Germany is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Bremen | ~5K | 1.33× | |
| 02 | Mecklenburg-Vorpommern | ~9K | 1.09× | |
| 03 | Thüringen | ~10K | 1.07× | |
| 04 | Brandenburg | ~10K | 1.02× | |
| 05 | Schleswig-Holstein | ~20K | 0.99× | |
| 06 | Hamburg | ~10K | 0.99× | |
| 07 | Rheinland-Pfalz | ~20K | 0.97× | |
| 08 | Sachsen | ~20K | 0.96× | |
| 09 | Berlin | ~20K | 0.95× | |
| 10 | Niedersachsen | ~40K | 0.93× | |
| 11 | Hessen | ~30K | 0.93× | |
| 12 | Baden-Württemberg | ~50K | 0.92× | |
| 13 | Bayern | ~60K | 0.91× | |
| 14 | Nordrhein-Westfalen | ~80K | 0.90× |
The strongest cross-interests of the Mediumship audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Once upon a time | Movies & TV | 20.00× | ||
| 02 | Brenda Song | Fashion & Accessoires | 20.00× | ||
| 03 | Jeff Beck | Music & Radio | 20.00× | ||
| 04 | Zentrum der Gesundheit | Health | 16.24× | ||
| 05 | High School DxD | Movies & TV | 15.01× | ||
| 06 | Villarreal CF | Sports | 13.84× | ||
| 07 | Cameron Diaz | Movies & TV | 13.11× | ||
| 08 | Traditional medicine | Health | 10.61× | ||
| 09 | Serge Gnabry | Sports | 9.92× | ||
| 10 | Leroy Sané | Sports | 9.23× | ||
| 11 | Crystal healing | Health | 8.67× | ||
| 12 | Wine cellar | Food & Beverages | 8.56× | ||
| 13 | Sparkling wine | Food & Beverages | 8.13× | ||
| 14 | Buddhism | Health | 6.64× | ||
| 15 | Dexter (TV series) | Movies & TV | 5.71× | ||
| 16 | Leon Goretzka | Sports | 5.65× | ||
| 17 | Focus | News | 3.34× | ||
| 18 | Volunteering | Politics & Society | 3.04× | ||
| 19 | Tagesschau | Movies & TV | 3.02× | ||
| 20 | Hugendubel | Shopping | 2.90× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 4.49× | |
| Spirituality | BALANCE | 2.82× | |
| Tradition | CONSERVATISM | 1.73× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.70× | |
| Price Sensitivity | PREMIUM | 0.83× | |
| DIY Mentality | THRILL | 0.84× |
Mediumship has an estimated audience of 423,445 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
75.6% of Mediumship fans are female, 24.4% are male, with an average age of 44.5 years.
Mediumship fans show strongest brand affinity for Cameron Diaz (13.11×), Tagesschau (3.02×), and Sparkling wine (8.13×) over the country average.
Mediumship fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~80K), Bayern (reach ~60K), and Baden-Württemberg (reach ~50K). These three regions account for the largest share of the active audience.
Beyond Mediumship itself, the audience over-indexes on Tagesschau (3.02×), Sparkling wine (8.13×), Once upon a time (20×), and Zentrum der Gesundheit (16.24×) compared to the Germany average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Germany who actively search for Mediumship. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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