Rascasse Audience Intelligence

Merkur Spiel-Arena Audience in Germany

A data profile of the people who buy, follow and care about Merkur Spiel-Arena in Germany — modelled from more than twelve digital signal sources. Merkur Spiel-Arena has an estimated audience of 559,357 people in Germany.

#894among POI in Germany#833in Sports

The average Merkur Spiel-Arena fan in Germany is 38.3 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern.

Top brand affinities include Fortuna Düsseldorf, 2. Bundesliga, RB Leipzig, with strongest over-indexing on Fortuna Düsseldorf (21.94× the country average).

Demographically, the Merkur Spiel-Arena audience skews more male with an average age of 38.3, and over-indexes on personality traits such as Risk Appetite, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Merkur Spiel-Arena fan in Germany is more male, around 38.3 years old, with strong Risk Appetite tendencies and a notable affinity for Fortuna Düsseldorf.

Category: Sports · Type: POI

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Merkur Spiel-Arena profile in Germany.

Audience size
559K
in Germany
Gender
36.4%♀
63.6% male
Age
38.3
average years
Country rank
#10731
POI in Germany
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Merkur Spiel-Arena fans

36.4% are female, 63.6% are male, average age 38.3.

Fig. 02

Gender split

36.4%
Female
63.6%
Male
Demographic split for Merkur Spiel-Arena audience in Germany
MetricValue
Female36.4%
Male63.6%
Average age38.3
Estimated audience size559,357
Fig. 03

Age distribution

Ø 38.3
average years
Age distribution of the Merkur Spiel-Arena audience in Germany
Age bracketShare%
16-1923%
20-2918%
30-3920%
40-4922%
50+18%
Fig. 04

Worldwide distribution

72.2%

of the worldwide Merkur Spiel-Arena audience comes from Germany.

Worldwide audience distribution share by country for Merkur Spiel-Arena
CountryShare
Germany72.2%
Netherlands6.7%
United States4.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Merkur Spiel-Arena audience in Germany is strongest.

Fig. 05

Top regions by affinity

Merkur Spiel-Arena fans by region: top regions in Germany
#RegionReachAffinity×
01Nordrhein-Westfalen~400K6.63×
02Rheinland-Pfalz~30K1.00×
03Saarland~6K0.93×
04Hessen~30K0.81×
05Niedersachsen~40K0.78×
06Bremen~3K0.70×
07Thüringen~9K0.67×
08Baden-Württemberg~50K0.64×
09Hamburg~7K0.59×
10Sachsen-Anhalt~8K0.58×
11Schleswig-Holstein~10K0.52×
12Brandenburg~9K0.50×
13Bayern~40K0.48×
14Sachsen~10K0.48×
15Berlin~10K0.45×
16Mecklenburg-Vorpommern~5K0.44×
Fig. 06

Affinity by region

Affinity by region — Merkur Spiel-Arena, Germany
0.44×1.00×6.63×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Merkur Spiel-Arena audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Merkur Spiel-Arena audience
#·InterestCategoryAffinity×
01Fortuna DüsseldorfSports21.94×
02Krefeld PinguineSports20.98×
03Kevin TrappSports14.30×
04Timo WernerSports9.99×
052. BundesligaSports7.33×
061. FC Union BerlinSports7.19×
07Eintracht BraunschweigSports7.02×
08VfL BochumSports6.21×
09RB LeipzigSports6.08×
10SC FreiburgSports5.66×
11DFB-PokalSports5.58×
123. LigaSports5.04×
13Borussia MönchengladbachSports5.01×
141. FC KölnSports4.85×
15Hertha BSCSports4.41×
16TransfermarktSports4.03×
17SV Werder BremenSports3.95×
18VfB StuttgartSports3.84×
19Borussia DortmundSports2.72×
20FC Bayern MunichSports1.81×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Merkur Spiel-Arena audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Merkur Spiel-Arena audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL1.41×
PatriotismCONSERVATISM1.22×
Need for SecurityCONSERVATISM1.16×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Merkur Spiel-Arena audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.72×
SustainabilityBALANCE0.73×
Design AffinityPREMIUM0.74×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Merkur Spiel-Arena have in Germany?

Merkur Spiel-Arena has an estimated audience of 559,357 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.

02

What is the gender split and age of Merkur Spiel-Arena fans?

36.4% of Merkur Spiel-Arena fans are female, 63.6% are male, with an average age of 38.3 years.

03

Which brands do Merkur Spiel-Arena fans like most?

Merkur Spiel-Arena fans show strongest brand affinity for Fortuna Düsseldorf (21.94×), 2. Bundesliga (7.33×), and RB Leipzig (6.08×) over the country average.

04

Where do Merkur Spiel-Arena fans live in Germany?

Merkur Spiel-Arena fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~400K), Baden-Württemberg (reach ~50K), and Bayern (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Merkur Spiel-Arena fans also like?

Beyond Merkur Spiel-Arena itself, the audience over-indexes on 2. Bundesliga (7.33×), RB Leipzig (6.08×), SV Werder Bremen (3.95×), and Krefeld Pinguine (20.98×) compared to the Germany average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See Merkur Spiel-Arena audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Merkur Spiel-Arena. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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