Moscow Audience in Germany
Moscow has an estimated audience of 1,966,081 people in Germany. 39.8% are female, 60.2% are male, average age 37.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Markus Lanz, Thomas Gottschalk, Cyberport, Ultimate Fighting Championship, Sephora.
The average Moscow fan in Germany is 37.2 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Markus Lanz, Thomas Gottschalk, Cyberport, with strongest over-indexing on Markus Lanz (2.13× the country average). Demographically, the Moscow audience skews more male with an average age of 37.2, and over-indexes on personality traits such as Indulgence, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: City
Demographics of Moscow fans
| Metric | Value |
|---|---|
| Female | 39.8% |
| Male | 60.2% |
| Average age | 37.2 |
| Estimated audience size | 1,966,081 |
Audience persona
The typical Moscow fan in Germany is more male, around 37.2 years old, with strong Indulgence tendencies and a notable affinity for Markus Lanz.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 395,716 | 0.92× |
| Bayern | 298,578 | 0.94× |
| Baden-Württemberg | 233,906 | 0.87× |
| Niedersachsen | 206,660 | 1.08× |
| Hessen | 131,497 | 0.88× |
| Sachsen | 123,319 | 1.28× |
| Rheinland-Pfalz | 92,101 | 0.93× |
| Berlin | 90,606 | 1.03× |
| Brandenburg | 78,159 | 1.28× |
| Sachsen-Anhalt | 67,804 | 1.33× |
| Schleswig-Holstein | 66,471 | 0.94× |
| Thüringen | 54,240 | 1.08× |
| Mecklenburg-Vorpommern | 48,353 | 1.29× |
| Hamburg | 38,521 | 0.87× |
| Saarland | 18,553 | 0.77× |
| Bremen | 11,890 | 0.71× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Markus Lanz | 2.13× | Movies & TV |
| Thomas Gottschalk | 1.57× | Movies & TV |
| Cyberport | 3.56× | Shopping |
| Ultimate Fighting Championship | 1.87× | Sports |
| Sephora | 1.56× | Shopping |
| Comedy club | 2.93× | Movies & TV |
| Natural skin care | 1.54× | Beauty & Wellness |
| Makeup Tutorials | 1.6× | Beauty & Wellness |
| Selena Gomez | 1.97× | Movies & TV |
| Kylie Jenner | 1.89× | Movies & TV |
| Kim Kardashian | 1.83× | Movies & TV |
| Charlotte Tilbury | 1.74× | Beauty & Wellness |
| Eye liner | 1.53× | Beauty & Wellness |
| Outfit of the day | 1.71× | Fashion & Accessoires |
| Fashion blog | 1.54× | Fashion & Accessoires |
| Servus TV | 2.7× | Movies & TV |
| Tarot | 1.77× | Health |
| Barber | 1.58× | Beauty & Wellness |
| 24 (TV series) | 2.06× | Movies & TV |
| Kickboxing | 1.55× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.42 |
| Spirituality | BALANCE | 1.19 |
| LGBTQ+ Identity | OPEN | 1.19 |
| Patriotism | CONSERVATISM | 1.17 |
| Luxury Orientation | PREMIUM | 1.16 |
| DIY Mentality | THRILL | 1.14 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 8.4% |
| Germany | 6.6% |
| China | 6.1% |
See Moscow audiences in other countries
More City audiences in Germany
- Munich (13,817,934)
- Cologne (11,127,236)
- Düsseldorf (9,799,850)
- Bar, Montenegro (9,526,743)
- Berlin (8,392,974)
Frequently asked questions
How many fans does Moscow have in Germany?
Moscow has an estimated audience of 1,966,081 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Moscow fans?
39.8% of Moscow fans are female, 60.2% are male, with an average age of 37.2 years.
Which brands do Moscow fans like most?
Moscow fans show strongest brand affinity for Markus Lanz (2.13×), Thomas Gottschalk (1.57×), and Cyberport (3.56×) over the country average.
Where do Moscow fans live in Germany?
Moscow fans in Germany are most concentrated in Nordrhein-Westfalen (reach 395,716), Bayern (reach 298,578), and Baden-Württemberg (reach 233,906). These three regions account for the largest share of the active audience.
What other brands do Moscow fans also like?
Beyond Moscow itself, the audience over-indexes on Thomas Gottschalk (1.57×), Cyberport (3.56×), Ultimate Fighting Championship (1.87×), and Sephora (1.56×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Moscow. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.