Rascasse Audience Intelligence

Moscow Audience in Germany

A data profile of the people who buy, follow and care about Moscow in Germany — modelled from more than twelve digital signal sources. Moscow has an estimated audience of 1,966,081 people in Germany.

#43among City in Germany#211among POI in Germany#272in Travel & Leisure

The average Moscow fan in Germany is 37.2 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Junge Freiheit, Tipico, Online newspaper, with strongest over-indexing on Junge Freiheit (3.24× the country average).

Demographically, the Moscow audience skews more male with an average age of 37.2, and over-indexes on personality traits such as Indulgence, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Moscow fan in Germany is more male, around 37.2 years old, with strong Indulgence tendencies and a notable affinity for Junge Freiheit.

Category: Travel & Leisure · Type: POI · Subtype: City

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Moscow profile in Germany.

Audience size
2M
in Germany
Gender
39.8%♀
60.2% male
Age
37.2
average years
Country rank
#3420
POI in Germany
Fig. 01

Search interest · 12-month trend

-27%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Moscow fans

39.8% are female, 60.2% are male, average age 37.2.

Fig. 02

Gender split

39.8%
Female
60.2%
Male
Demographic split for Moscow audience in Germany
MetricValue
Female39.8%
Male60.2%
Average age37.2
Estimated audience size1,966,081
Fig. 03

Age distribution

Ø 37.2
average years
Age distribution of the Moscow audience in Germany
Age bracketShare%
16-1923%
20-2921%
30-3921%
40-4920%
50+15%
Fig. 04

Worldwide distribution

6.6%

of the worldwide Moscow audience comes from Germany.

Worldwide audience distribution share by country for Moscow
CountryShare
United States8.4%
Germany6.6%
China6.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Moscow audience in Germany is strongest.

Fig. 05

Top regions by affinity

Moscow fans by region: top regions in Germany
#RegionReachAffinity×
01Sachsen-Anhalt~70K1.30×
02Mecklenburg-Vorpommern~50K1.27×
03Sachsen~100K1.25×
04Brandenburg~70K1.23×
05Thüringen~50K1.07×
06Niedersachsen~200K1.05×
07Berlin~90K1.04×
08Bayern~300K0.96×
09Hessen~100K0.94×
10Rheinland-Pfalz~90K0.94×
11Schleswig-Holstein~70K0.94×
12Nordrhein-Westfalen~400K0.92×
13Baden-Württemberg~200K0.89×
14Hamburg~40K0.88×
15Saarland~20K0.82×
16Bremen~10K0.79×
Fig. 06

Affinity by region

Affinity by region — Moscow, Germany
0.79×1.00×1.30×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Moscow audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Moscow audience
#·InterestCategoryAffinity×
01Junge FreiheitNews3.24×
02MalaysiaTravel & Leisure2.26×
03Sandra BullockMovies & TV2.09×
04Ultimate Fighting ChampionshipSports1.98×
05Motor oilCars & Mobility1.96×
06TipicoGames1.91×
07Non-alcoholic beverageFood & Beverages1.91×
08LibraryLiterature1.81×
09Catholic ChurchPolitics & Society1.79×
10Tom CruiseMovies & TV1.74×
11Markus LanzMovies & TV1.73×
12Nail salonBeauty & Wellness1.71×
13Solar energyHome & Garden1.66×
14Robert RedfordMovies & TV1.66×
15Public transportCars & Mobility1.65×
16ManicureBeauty & Wellness1.60×
17First-time buyerShopping1.57×
18Online newspaperNews1.56×
19SnapchatInternet & Social Media1.53×
20Efficient energy useTechnology & Electronics1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Moscow audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Moscow audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.79×
SpiritualityBALANCE1.56×
TraditionCONSERVATISM1.41×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Moscow audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.70×
Healthy LifestyleBALANCE0.87×
Price SensitivityPREMIUM0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Moscow have in Germany?

Moscow has an estimated audience of 1,966,081 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Moscow fans?

39.8% of Moscow fans are female, 60.2% are male, with an average age of 37.2 years.

03

Which brands do Moscow fans like most?

Moscow fans show strongest brand affinity for Junge Freiheit (3.24×), Tipico (1.91×), and Online newspaper (1.56×) over the country average.

04

Where do Moscow fans live in Germany?

Moscow fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~400K), Bayern (reach ~300K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Moscow fans also like?

Beyond Moscow itself, the audience over-indexes on Tipico (1.91×), Online newspaper (1.56×), Solar energy (1.66×), and Markus Lanz (1.73×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Moscow audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Moscow. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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