Rascasse Audience Intelligence

Moscow Audience in United States

A data profile of the people who buy, follow and care about Moscow in United States — modelled from more than twelve digital signal sources. Moscow has an estimated audience of 2,518,666 people in United States.

#171among City in United States#910among POI in United States#950in Travel & Leisure

The average Moscow fan in United States is 32.6 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Atlético Madrid, Real Madrid C.F., FC Barcelona, with strongest over-indexing on Atlético Madrid (5.17× the country average).

Demographically, the Moscow audience skews balanced with an average age of 32.6, and over-indexes on personality traits such as Sports Activity, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Moscow fan in United States is balanced, around 32.6 years old, with strong Sports Activity tendencies and a notable affinity for Atlético Madrid.

Category: Travel & Leisure · Type: POI · Subtype: City

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Moscow profile in United States.

Audience size
2.5M
in United States
Gender
46.6%♀
53.4% male
Age
32.6
average years
Country rank
#11855
POI in United States
Fig. 01

Search interest · 12-month trend

+27%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Moscow fans

46.6% are female, 53.4% are male, average age 32.6.

Fig. 02

Gender split

46.6%
Female
53.4%
Male
Demographic split for Moscow audience in United States
MetricValue
Female46.6%
Male53.4%
Average age32.6
Estimated audience size2,518,666
Fig. 03

Age distribution

Ø 32.6
average years
Age distribution of the Moscow audience in United States
Age bracketShare%
16-1934%
20-2927%
30-3918%
40-4913%
50+9%
Fig. 04

Worldwide distribution

8.4%

of the worldwide Moscow audience comes from United States.

Worldwide audience distribution share by country for Moscow
CountryShare
United States8.4%
Germany6.6%
China6.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Moscow audience in United States is strongest.

Fig. 05

Top regions by affinity

Moscow fans by region: top regions in United States
#RegionReachAffinity×
01Idaho~70K5.78×
02Washington~90K1.82×
03Alaska~8K1.42×
04Arizona~60K1.20×
05Washington, District of Columbia~9K1.18×
06Maine~10K1.11×
07Kansas~20K1.09×
08Vermont~5K1.09×
09Pennsylvania~90K1.05×
10Montana~7K1.05×
11Oregon~30K1.04×
12Alabama~40K1.02×
13Virginia~60K1.01×
14New York~100K1.00×
15Massachusetts~50K1.00×
16California~300K0.98×
17Tennessee~50K0.96×
18Texas~200K0.95×
19Illinois~80K0.93×
20Minnesota~30K0.93×
21Utah~20K0.93×
22Colorado~40K0.92×
23Iowa~20K0.92×
24New Jersey~60K0.90×
25New Hampshire~9K0.89×
26Michigan~60K0.88×
27North Dakota~5K0.88×
28South Dakota~5K0.87×
29Kentucky~30K0.86×
30Connecticut~20K0.86×
31Florida~100K0.84×
32Nevada~20K0.84×
33Maryland~40K0.83×
34Wisconsin~30K0.83×
35Nebraska~10K0.83×
36Ohio~60K0.82×
37Georgia~60K0.82×
38Hawaii~9K0.82×
39Missouri~30K0.81×
40Oklahoma~20K0.81×
41North Carolina~60K0.80×
42Indiana~40K0.80×
43Mississippi~20K0.80×
44Rhode Island~6K0.79×
45New Mexico~10K0.78×
46Arkansas~20K0.77×
47South Carolina~30K0.76×
48West Virginia~9K0.75×
49Louisiana~20K0.70×
50Delaware~5K0.69×
Fig. 06

Affinity by region

Affinity by region — Moscow, United States
0.69×1.00×5.78×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Moscow audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Moscow audience
#·InterestCategoryAffinity×
01Atlético MadridSports5.17×
02Colorado RockiesSports3.38×
03A.S. RomaSports3.23×
04Juventus F.C.Sports2.89×
05HandballSports2.71×
06San Diego PadresSports2.58×
07Paris Saint-GermainSports2.42×
08Jessica AlbaMovies & TV1.91×
09Gothic fashionFashion & Accessoires1.89×
10GraffitiArts & Culture1.80×
11Public transportCars & Mobility1.74×
12Milwaukee BrewersSports1.73×
13FC BarcelonaSports1.68×
14Facial hairBeauty & Wellness1.67×
15Real Madrid C.F.Sports1.61×
16Sports clubSports1.61×
17FanaticsFashion & Accessoires1.56×
18EyewearFashion & Accessoires1.54×
19Detroit TigersSports1.53×
20PradaFashion & Accessoires1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Moscow audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Moscow audience · What stands out
TraitClusterDeviationScore
Sports ActivityPOWER1.48×
Luxury OrientationPREMIUM1.47×
TravellingTHRILL1.34×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Moscow audience · Rather not
TraitClusterDeviationScore
Family OrientationCONSERVATISM0.55×
SustainabilityBALANCE0.65×
Social Media UsageJOY0.67×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Moscow have in United States?

Moscow has an estimated audience of 2,518,666 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Moscow fans?

46.6% of Moscow fans are female, 53.4% are male, with an average age of 32.6 years.

03

Which brands do Moscow fans like most?

Moscow fans show strongest brand affinity for Atlético Madrid (5.17×), Real Madrid C.F. (1.61×), and FC Barcelona (1.68×) over the country average.

04

Where do Moscow fans live in United States?

Moscow fans in United States are most concentrated in California (reach ~300K), Texas (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Moscow fans also like?

Beyond Moscow itself, the audience over-indexes on Real Madrid C.F. (1.61×), FC Barcelona (1.68×), Public transport (1.74×), and Detroit Tigers (1.53×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

More City audiences in United States

See Moscow audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Moscow. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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