Moscow Audience in United States

Moscow logo

Moscow has an estimated audience of 2,518,666 people in United States. 46.6% are female, 53.4% are male, average age 32.6. Top regions: California, Texas, New York. Top brand affinities: Houston Astros, Los Angeles Dodgers, Real Madrid C.F., Juventus F.C., Inter Milan.

The average Moscow fan in United States is 32.6 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Houston Astros, Los Angeles Dodgers, Real Madrid C.F., with strongest over-indexing on Houston Astros (5.55× the country average). Demographically, the Moscow audience skews balanced with an average age of 32.6, and over-indexes on personality traits such as Sports Activity, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: City

Demographics of Moscow fans

Demographic split for Moscow audience in United States
MetricValue
Female46.6%
Male53.4%
Average age32.6
Estimated audience size2,518,666

Audience persona

The typical Moscow fan in United States is balanced, around 32.6 years old, with strong Sports Activity tendencies and a notable affinity for Houston Astros.

Top regions in United States

Top regions ranked by reach for Moscow in United States
RegionReachAffinity
California300,5841.09×
Texas217,8921.01×
New York163,5451.16×
Florida160,8820.94×
Illinois86,1081.03×
Washington83,2761.65×
Pennsylvania81,7370.96×
Arizona73,3721.43×
Georgia67,6210.87×
Virginia66,7341.09×
Ohio65,8180.85×
North Carolina65,3550.86×
Michigan62,5190.95×
New Jersey62,3800.97×
Massachusetts54,9911.11×
Tennessee47,4710.94×
Idaho44,2153.5×
Alabama41,7151.19×
Colorado39,6161×
Maryland38,7640.9×
Indiana37,9500.82×
Missouri34,9050.86×
Minnesota34,5880.96×
Oregon31,9621.11×
Wisconsin31,8140.84×
South Carolina29,1090.77×
Kentucky27,1870.86×
Louisiana23,2970.72×
Connecticut23,2610.92×
Oklahoma22,5860.81×
Nevada22,1090.91×
Utah21,9250.97×
Kansas19,1490.96×
Iowa16,9010.81×
Mississippi16,0160.77×
Arkansas15,9020.77×
Nebraska10,4520.83×
New Mexico10,0070.79×
Washington, District of Columbia9,8281.3×
Maine9,1511.01×
Hawaii9,0160.83×
West Virginia8,8710.76×
New Hampshire8,6310.87×
Alaska8,2471.53×
Montana7,2631.04×
Rhode Island6,4590.81×
South Dakota4,6850.8×
Delaware4,5110.65×
Vermont4,1370.94×
North Dakota4,0840.79×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Moscow audience
BrandAffinityCategory
Houston Astros5.55×Sports
Los Angeles Dodgers4.19×Sports
Real Madrid C.F.2.6×Sports
Juventus F.C.5.87×Sports
Inter Milan5.35×Sports
Atlético Madrid6.32×Sports
FC Barcelona2.14×Sports
Louis Vuitton2.05×Fashion & Accessoires
Streetwear1.75×Fashion & Accessoires
Alpine skiing2.5×Sports
Film festival2.95×Movies & TV
Gothic fashion2.89×Fashion & Accessoires
Lewis Hamilton3.98×Sports
Arsenal F.C.3.98×Sports
Comedy club2.88×Movies & TV
Hair care1.57×Beauty & Wellness
Art exhibition2.18×Arts & Culture
Prada2.69×Fashion & Accessoires
Artificial nails2.48×Beauty & Wellness
Contemporary art1.82×Arts & Culture

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Moscow audience
TraitClusterScore
Sports ActivityPOWER2.35
Luxury OrientationPREMIUM2.15
TravellingTHRILL1.67
Quality AwarenessPREMIUM1.59
Urban LifestyleOPEN1.52
MindfulnessBALANCE1.32

Worldwide distribution

Worldwide audience distribution share by country for Moscow
CountryShare
United States8.4%
Germany6.6%
China6.1%

See Moscow audiences in other countries

More City audiences in United States

Frequently asked questions

How many fans does Moscow have in United States?

Moscow has an estimated audience of 2,518,666 people in United States, concentrated in California and Texas.

What is the gender split and age of Moscow fans?

46.6% of Moscow fans are female, 53.4% are male, with an average age of 32.6 years.

Which brands do Moscow fans like most?

Moscow fans show strongest brand affinity for Houston Astros (5.55×), Los Angeles Dodgers (4.19×), and Real Madrid C.F. (2.6×) over the country average.

Where do Moscow fans live in United States?

Moscow fans in United States are most concentrated in California (reach 300,584), Texas (reach 217,892), and New York (reach 163,545). These three regions account for the largest share of the active audience.

What other brands do Moscow fans also like?

Beyond Moscow itself, the audience over-indexes on Los Angeles Dodgers (4.19×), Real Madrid C.F. (2.6×), Juventus F.C. (5.87×), and Inter Milan (5.35×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Moscow. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.