Rascasse Audience Intelligence

Mother Nature Audience in Germany

A data profile of the people who buy, follow and care about Mother Nature in Germany — modelled from more than twelve digital signal sources. Mother Nature has an estimated audience of 563,439 people in Germany.

#4376among Topic in Germany#615in Home & Garden

The average Mother Nature fan in Germany is 35.0 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Hugendubel, Stanley Cup, Isabel Allende, with strongest over-indexing on Hugendubel (8.7× the country average).

Demographically, the Mother Nature audience skews more female with an average age of 35.0, and over-indexes on personality traits such as Mindfulness, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Mother Nature fan in Germany is more female, around 35.0 years old, with strong Mindfulness tendencies and a notable affinity for Hugendubel.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Mother Nature profile in Germany.

Audience size
563K
in Germany
Gender
63.1%♀
36.9% male
Age
35.0
average years
Country rank
#10651
Topic in Germany
Fig. 01

Search interest · 12-month trend

+29%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Mother Nature fans

63.1% are female, 36.9% are male, average age 35.0.

Fig. 02

Gender split

63.1%
Female
36.9%
Male
Demographic split for Mother Nature audience in Germany
MetricValue
Female63.1%
Male36.9%
Average age35.0
Estimated audience size563,439
Fig. 03

Age distribution

Ø 35.0
average years
Age distribution of the Mother Nature audience in Germany
Age bracketShare%
16-1928%
20-2922%
30-3920%
40-4918%
50+11%
Fig. 04

Worldwide distribution

3.8%

of the worldwide Mother Nature audience comes from Germany.

Worldwide audience distribution share by country for Mother Nature
CountryShare
United States42.7%
United Kingdom5.7%
Australia4.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Mother Nature audience in Germany is strongest.

Fig. 05

Top regions by affinity

Mother Nature fans by region: top regions in Germany
#RegionReachAffinity×
01Hessen~50K1.16×
02Bremen~5K1.14×
03Berlin~30K1.12×
04Nordrhein-Westfalen~100K1.06×
05Bayern~90K1.05×
06Saarland~7K1.05×
07Baden-Württemberg~80K1.01×
08Hamburg~10K1.01×
09Niedersachsen~50K0.97×
10Rheinland-Pfalz~30K0.96×
11Schleswig-Holstein~20K0.96×
12Sachsen~30K0.95×
13Brandenburg~20K0.94×
14Mecklenburg-Vorpommern~10K0.94×
15Sachsen-Anhalt~10K0.92×
16Thüringen~10K0.92×
Fig. 06

Affinity by region

Affinity by region — Mother Nature, Germany
0.92×1.00×1.16×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Mother Nature audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Mother Nature audience
#·InterestCategoryAffinity×
01Isabel AllendeLiterature46.87×
02Stanley CupSports20.00×
03Paulo CoelhoLiterature20.00×
04St. Louis CardinalsSports20.00×
05Margaret AtwoodLiterature20.00×
06Washington CapitalsSports20.00×
07Chicago BlackhawksSports20.00×
08San Jose SharksSports20.00×
09S. Fischer VerlagLiterature18.46×
10Edmonton OilersSports12.29×
11Hannah ArendtLiterature10.28×
12Angela LansburyMovies & TV9.02×
13HugendubelShopping8.70×
14SkyscannerTravel & Leisure4.08×
15Robert RedfordMovies & TV3.58×
16Backpacking (travel)Travel & Leisure3.20×
17FocusNews2.87×
18TagesschauMovies & TV2.29×
19Netto Marken-DiscountShopping1.80×
20PoliticsPolitics & Society1.79×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Mother Nature audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Mother Nature audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE2.27×
SpiritualityBALANCE2.03×
TravellingTHRILL1.96×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Mother Nature audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.86×
Convenience OrientationPREMIUM0.95×
Career OrientationPOWER0.97×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Mother Nature have in Germany?

Mother Nature has an estimated audience of 563,439 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Mother Nature fans?

63.1% of Mother Nature fans are female, 36.9% are male, with an average age of 35.0 years.

03

Which brands do Mother Nature fans like most?

Mother Nature fans show strongest brand affinity for Hugendubel (8.7×), Stanley Cup (20×), and Isabel Allende (46.87×) over the country average.

04

Where do Mother Nature fans live in Germany?

Mother Nature fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~90K), and Baden-Württemberg (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Mother Nature fans also like?

Beyond Mother Nature itself, the audience over-indexes on Stanley Cup (20×), Isabel Allende (46.87×), Tagesschau (2.29×), and Paulo Coelho (20×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in Germany

See Mother Nature audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Mother Nature. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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