Mother Nature Audience in Germany

Mother Nature has an estimated audience of 563,439 people in Germany. 63.1% are female, 36.9% are male, average age 35.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Stanley Cup, Isabel Allende, Bored Panda, Edmonton Oilers, Western Union.

The average Mother Nature fan in Germany is 35.0 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Stanley Cup, Isabel Allende, Bored Panda, with strongest over-indexing on Stanley Cup (20× the country average). Demographically, the Mother Nature audience skews more female with an average age of 35.0, and over-indexes on personality traits such as Pet Ownership, Mindfulness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Mother Nature fans

Demographic split for Mother Nature audience in Germany
MetricValue
Female63.1%
Male36.9%
Average age35.0
Estimated audience size563,439

Audience persona

The typical Mother Nature fan in Germany is more female, around 35.0 years old, with strong Pet Ownership tendencies and a notable affinity for Stanley Cup.

Top regions in Germany

Top regions ranked by reach for Mother Nature in Germany
RegionReachAffinity
Nordrhein-Westfalen139,7401.13×
Bayern93,5781.03×
Baden-Württemberg76,0280.99×
Hessen56,6831.32×
Niedersachsen54,3210.99×
Berlin31,5941.25×
Rheinland-Pfalz25,9620.92×
Sachsen21,9160.79×
Schleswig-Holstein18,2530.9×
Hamburg13,7581.08×
Brandenburg12,3880.71×
Thüringen10,4260.73×
Sachsen-Anhalt10,1260.69×
Mecklenburg-Vorpommern8,1930.76×
Saarland8,1451.18×
Bremen7,2981.51×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Mother Nature audience
BrandAffinityCategory
Stanley Cup20×Sports
Isabel Allende37.35×Literature
Bored Panda14.8×Internet & Social Media
Edmonton Oilers17.24×Sports
Western Union5.39×Business & Career
Hannah Arendt12.98×Literature
Real property4.76×Home & Garden
Pets1.86×Pets & Animals
Focus3.5×News
Storm of Love3.72×Movies & TV
HugendubelShopping
St. Louis Cardinals20×Sports
Tagesschau1.78×Movies & TV
Italo disco7.85×Music & Radio
Wayne Gretzky20×Sports
Cat food3.04×Pets & Animals
Spiegel Online1.85×News
Do it yourself (DIY)1.9×Home & Garden
Netto Marken-Discount1.92×Shopping
Automobiles1.66×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Mother Nature audience
TraitClusterScore
Pet OwnershipJOY2
MindfulnessBALANCE1.88
LGBTQ+ IdentityOPEN1.82
Healthy LifestyleBALANCE1.78
TravellingTHRILL1.77
Design AffinityPREMIUM1.73

Worldwide distribution

Worldwide audience distribution share by country for Mother Nature
CountryShare
United States42.7%
United Kingdom5.7%
Australia4.4%

See Mother Nature audiences in other countries

More Home & Garden audiences in Germany

Frequently asked questions

How many fans does Mother Nature have in Germany?

Mother Nature has an estimated audience of 563,439 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

What is the gender split and age of Mother Nature fans?

63.1% of Mother Nature fans are female, 36.9% are male, with an average age of 35.0 years.

Which brands do Mother Nature fans like most?

Mother Nature fans show strongest brand affinity for Stanley Cup (20×), Isabel Allende (37.35×), and Bored Panda (14.8×) over the country average.

Where do Mother Nature fans live in Germany?

Mother Nature fans in Germany are most concentrated in Nordrhein-Westfalen (reach 139,740), Bayern (reach 93,578), and Baden-Württemberg (reach 76,028). These three regions account for the largest share of the active audience.

What other brands do Mother Nature fans also like?

Beyond Mother Nature itself, the audience over-indexes on Isabel Allende (37.35×), Bored Panda (14.8×), Edmonton Oilers (17.24×), and Western Union (5.39×) compared to the Germany average.

How to read this data

Audience size is the estimated number of people in Germany who actively search for Mother Nature. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.