Rascasse Audience Intelligence

Mother Nature Audience in United States

A data profile of the people who buy, follow and care about Mother Nature in United States — modelled from more than twelve digital signal sources. Mother Nature has an estimated audience of 6,265,979 people in United States.

#3275among Topic in United States#392in Home & Garden

The average Mother Nature fan in United States is 37.7 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Genetics, Tampa Bay Lightning, Minnesota Wild, with strongest over-indexing on Genetics (2.59× the country average).

Demographically, the Mother Nature audience skews more female with an average age of 37.7, and over-indexes on personality traits such as Mindfulness, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Mother Nature fan in United States is more female, around 37.7 years old, with strong Mindfulness tendencies and a notable affinity for Genetics.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Mother Nature profile in United States.

Audience size
6.3M
in United States
Gender
62.6%♀
37.4% male
Age
37.7
average years
Country rank
#5536
Topic in United States
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Mother Nature fans

62.6% are female, 37.4% are male, average age 37.7.

Fig. 02

Gender split

62.6%
Female
37.4%
Male
Demographic split for Mother Nature audience in United States
MetricValue
Female62.6%
Male37.4%
Average age37.7
Estimated audience size6,265,979
Fig. 03

Age distribution

Ø 37.7
average years
Age distribution of the Mother Nature audience in United States
Age bracketShare%
16-1925%
20-2920%
30-3918%
40-4919%
50+19%
Fig. 04

Worldwide distribution

42.7%

of the worldwide Mother Nature audience comes from United States.

Worldwide audience distribution share by country for Mother Nature
CountryShare
United States42.7%
United Kingdom5.7%
Australia4.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Mother Nature audience in United States is strongest.

Fig. 05

Top regions by affinity

Mother Nature fans by region: top regions in United States
#RegionReachAffinity×
01Rhode Island~50K2.34×
02Oklahoma~200K2.29×
03Iowa~90K1.83×
04Georgia~200K1.24×
05Mississippi~60K1.23×
06Louisiana~100K1.19×
07Alabama~90K1.08×
08Maryland~100K1.07×
09California~700K1.05×
10Arkansas~50K1.04×
11Michigan~200K1.03×
12North Carolina~200K1.02×
13South Carolina~100K1.02×
14Kentucky~80K1.02×
15Connecticut~60K1.01×
16Indiana~100K1.00×
17Missouri~100K1.00×
18Virginia~200K0.99×
19Hawaii~30K0.99×
20Texas~500K0.98×
21Pennsylvania~200K0.98×
22Illinois~200K0.98×
23Arizona~100K0.98×
24West Virginia~30K0.98×
25Ohio~200K0.97×
26New Jersey~200K0.97×
27Massachusetts~100K0.97×
28Delaware~20K0.96×
29Wisconsin~90K0.95×
30Nevada~60K0.95×
31Nebraska~30K0.95×
32Alaska~10K0.95×
33New York~300K0.93×
34Tennessee~100K0.92×
35Maine~20K0.92×
36Vermont~10K0.92×
37Washington~100K0.91×
38New Hampshire~20K0.91×
39Kansas~40K0.90×
40North Dakota~10K0.90×
41Florida~400K0.88×
42South Dakota~10K0.88×
43Montana~10K0.86×
44Minnesota~80K0.85×
45Utah~50K0.84×
46New Mexico~30K0.83×
47Idaho~30K0.83×
48Washington, District of Columbia~20K0.83×
49Oregon~60K0.82×
50Colorado~70K0.74×
Fig. 06

Affinity by region

Affinity by region — Mother Nature, United States
0.74×1.00×2.34×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Mother Nature audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Mother Nature audience
#·InterestCategoryAffinity×
01Tampa Bay LightningSports6.32×
02Minnesota WildSports4.87×
03Stitch!Movies & TV4.17×
04Robert RedfordMovies & TV2.82×
05Seattle MarinersSports2.71×
06GeneticsKids & Family2.59×
07Aaron RodgersSports2.16×
08Self-defenseSports2.15×
09RetirementBusiness & Career1.99×
10Sustainable energyHome & Garden1.97×
11Real propertyHome & Garden1.88×
12InnovationBusiness & Career1.88×
13NostalgiaHome & Garden1.82×
14Five BelowShopping1.78×
15Stress (biology)Health1.62×
16LivestockPets & Animals1.58×
17The UPS StoreShopping1.55×
18Fox News ChannelMovies & TV1.54×
19Ace HardwareHome & Garden1.52×
20MuseumArts & Culture1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Mother Nature audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Mother Nature audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE1.90×
SustainabilityBALANCE1.60×
PatriotismCONSERVATISM1.55×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Mother Nature audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.83×
Social Media UsageJOY0.86×
Family OrientationCONSERVATISM0.95×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Mother Nature have in United States?

Mother Nature has an estimated audience of 6,265,979 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Mother Nature fans?

62.6% of Mother Nature fans are female, 37.4% are male, with an average age of 37.7 years.

03

Which brands do Mother Nature fans like most?

Mother Nature fans show strongest brand affinity for Genetics (2.59×), Tampa Bay Lightning (6.32×), and Minnesota Wild (4.87×) over the country average.

04

Where do Mother Nature fans live in United States?

Mother Nature fans in United States are most concentrated in California (reach ~700K), Texas (reach ~500K), and Florida (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Mother Nature fans also like?

Beyond Mother Nature itself, the audience over-indexes on Tampa Bay Lightning (6.32×), Minnesota Wild (4.87×), Robert Redford (2.82×), and Livestock (1.58×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Mother Nature audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Mother Nature. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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