Mother Nature Audience in United States

Demographics of Mother Nature fans

Audience persona

The typical Mother Nature fan in United States is more female, around 37.7 years old, with strong Mindfulness tendencies and a notable affinity for Capital One.

Top regions in United States

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Worldwide distribution

See Mother Nature audiences in other countries

• Mother Nature — Germany
• Mother Nature — United Kingdom
• Mother Nature — France
• Mother Nature — Italy
• Mother Nature — Spain
• Mother Nature — Brazil
• Mother Nature — Japan
• Mother Nature — South Korea
• Mother Nature — India

More Home & Garden audiences in United States

• Food and drink (182,612,063)
• Music (181,108,961)
• Shopping and fashion (177,150,005)
• Sports and outdoors (173,827,889)
• Sports (173,190,295)

Frequently asked questions

How many fans does Mother Nature have in United States?

Mother Nature has an estimated audience of 6,265,979 people in United States, concentrated in California and Texas.

What is the gender split and age of Mother Nature fans?

62.6% of Mother Nature fans are female, 37.4% are male, with an average age of 37.7 years.

Which brands do Mother Nature fans like most?

Mother Nature fans show strongest brand affinity for Capital One (4.63×), Google Maps (4.35×), and Aaron Rodgers (6.32×) over the country average.

Where do Mother Nature fans live in United States?

Mother Nature fans in United States are most concentrated in California (reach 801,515), Texas (reach 569,700), and Florida (reach 421,424). These three regions account for the largest share of the active audience.

What other brands do Mother Nature fans also like?

Beyond Mother Nature itself, the audience over-indexes on Google Maps (4.35×), Aaron Rodgers (6.32×), Diabetes mellitus awareness (6.32×), and Indeed.com (3.79×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Mother Nature. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.