Mount Olympus Audience in Germany

Mount Olympus logo

Mount Olympus has an estimated audience of 228,271 people in Germany. 31.5% are female, 68.5% are male, average age 37.6. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Natural rubber, Caprivi Strip, Necktie, Antoine Griezmann, Jonah.

The average Mount Olympus fan in Germany is 37.6 years old, more male, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Natural rubber, Caprivi Strip, Necktie, with strongest over-indexing on Natural rubber (1.74× the country average). Demographically, the Mount Olympus audience skews more male with an average age of 37.6, and over-indexes on personality traits such as Need for Security, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

Category: Travel & Leisure · Type: Topic · Subtype: Mountain

Demographics of Mount Olympus fans

Demographic split for Mount Olympus audience in Germany
MetricValue
Female31.5%
Male68.5%
Average age37.6
Estimated audience size228,271

Audience persona

The typical Mount Olympus fan in Germany is more male, around 37.6 years old, with strong Need for Security tendencies and a notable affinity for Natural rubber.

Top regions in Germany

Top regions ranked by reach for Mount Olympus in Germany
RegionReachAffinity
Bayern57,1121.56×
Nordrhein-Westfalen51,4711.03×
Baden-Württemberg37,6991.21×
Hessen21,7661.25×
Niedersachsen19,3970.87×
Berlin15,4211.51×
Sachsen14,8341.32×
Rheinland-Pfalz11,0410.97×
Schleswig-Holstein6,4540.79×
Brandenburg5,8450.83×
Hamburg5,7051.11×
Thüringen5,5880.96×
Sachsen-Anhalt4,3390.73×
Mecklenburg-Vorpommern2,8490.65×
Saarland2,0060.72×
Bremen1,5040.77×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Mount Olympus audience
BrandAffinityCategory
Natural rubber1.74×Cars & Mobility
Caprivi Strip3.98×
Necktie1.68×Fashion & Accessoires
Antoine Griezmann2.12×Sports
Jonah1.6×
Rhodiola2.54×Health
Burgos1.65×Travel & Leisure
Baiersbronn1.71×Travel & Leisure
IOL2.27×Pets & Animals
Catania1.7×Travel & Leisure
The Ocean Race1.52×Sports
Hollister, California1.73×Travel & Leisure
Assassin's Creed: Brotherhood1.54×Games
CAD/CAM dentistry1.8×Health
IPsec1.76×
Quinny1.81×Kids & Family
Brookside4.02×Movies & TV
Bulk Powders2.31×Health
JR Aquino2.68×
Brive-la-Gaillarde1.66×

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Mount Olympus audience
TraitClusterScore
Need for SecurityCONSERVATISM1.41
Luxury OrientationPREMIUM1.34
Career OrientationPOWER1.28
Convenience OrientationPREMIUM1.24
Quality AwarenessPREMIUM1.18
SustainabilityBALANCE1.1

Worldwide distribution

Worldwide audience distribution share by country for Mount Olympus
CountryShare
United States26.0%
Poland14.0%
Germany12.6%

See Mount Olympus audiences in other countries

More Mountain audiences in Germany

Frequently asked questions

How many fans does Mount Olympus have in Germany?

Mount Olympus has an estimated audience of 228,271 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.

What is the gender split and age of Mount Olympus fans?

31.5% of Mount Olympus fans are female, 68.5% are male, with an average age of 37.6 years.

Which brands do Mount Olympus fans like most?

Mount Olympus fans show strongest brand affinity for Natural rubber (1.74×), Caprivi Strip (3.98×), and Necktie (1.68×) over the country average.

Where do Mount Olympus fans live in Germany?

Mount Olympus fans in Germany are most concentrated in Bayern (reach 57,112), Nordrhein-Westfalen (reach 51,471), and Baden-Württemberg (reach 37,699). These three regions account for the largest share of the active audience.

What other brands do Mount Olympus fans also like?

Beyond Mount Olympus itself, the audience over-indexes on Caprivi Strip (3.98×), Necktie (1.68×), Antoine Griezmann (2.12×), and Jonah (1.6×) compared to the Germany average.

How to read this data

Audience size is the estimated number of people in Germany who actively search for Mount Olympus. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.