Musterring Audience in Germany
Musterring has an estimated audience of 236,782 people in Germany. 62.0% are female, 38.0% are male, average age 41.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Rossmann, Gil Ofarim, Progressive rock, Škoda Kodiaq, Enzkreis.
The average Musterring fan in Germany is 41.6 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Rossmann, Gil Ofarim, Progressive rock, with strongest over-indexing on Rossmann (1.69× the country average). Demographically, the Musterring audience skews more female with an average age of 41.6, and over-indexes on personality traits such as Design Affinity, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Brand · Subtype: Furniture
Demographics of Musterring fans
| Metric | Value |
|---|---|
| Female | 62.0% |
| Male | 38.0% |
| Average age | 41.6 |
| Estimated audience size | 236,782 |
Audience persona
The typical Musterring fan in Germany is more female, around 41.6 years old, with strong Design Affinity tendencies and a notable affinity for Rossmann.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 77,889 | 1.5× |
| Bayern | 42,784 | 1.12× |
| Baden-Württemberg | 40,434 | 1.25× |
| Niedersachsen | 27,923 | 1.21× |
| Hessen | 18,951 | 1.05× |
| Rheinland-Pfalz | 14,209 | 1.2× |
| Schleswig-Holstein | 9,780 | 1.15× |
| Berlin | 8,311 | 0.79× |
| Sachsen | 7,261 | 0.63× |
| Brandenburg | 5,814 | 0.79× |
| Hamburg | 5,663 | 1.06× |
| Thüringen | 4,146 | 0.69× |
| Saarland | 3,823 | 1.31× |
| Sachsen-Anhalt | 3,752 | 0.61× |
| Mecklenburg-Vorpommern | 3,247 | 0.72× |
| Bremen | 1,856 | 0.92× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Rossmann | 1.69× | Shopping |
| Gil Ofarim | 1.65× | Music & Radio |
| Progressive rock | 1.94× | Music & Radio |
| Škoda Kodiaq | 1.75× | Cars & Mobility |
| Enzkreis | 7.5× | Travel & Leisure |
| Indigenous Australian art | 4.26× | Arts & Culture |
| Home Delivery | 1.82× | Food & Beverages |
| Bank account | 1.79× | Business & Career |
| Figure painting (hobby) | 2.32× | Arts & Culture |
| Cachorro | 2× | Pets & Animals |
| Esra Erol | 2.73× | Movies & TV |
| Headhunters (film) | 2.26× | Movies & TV |
| Coworking | 1.89× | Business & Career |
| The Hunt (2012 film) | 1.9× | Movies & TV |
| Standing rib roast | 3.28× | Food & Beverages |
| Jersey (fabric) | 2.09× | Fashion & Accessoires |
| Ipekyol | 1.56× | Shopping |
| Soldering iron | 2.03× | Home & Garden |
| Homesteading | 2.34× | Home & Garden |
| ESFP | 2.71× | Politics & Society |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 1.67 |
| DIY Mentality | THRILL | 1.51 |
| Sustainability | BALANCE | 1.46 |
| Creativity | OPEN | 1.27 |
| Sports Activity | POWER | 1.19 |
| Family Orientation | CONSERVATISM | 1.19 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 85.2% |
| Netherlands | 2.6% |
| China | 2.1% |
See Musterring audiences in other countries
More Furniture audiences in Germany
Frequently asked questions
How many fans does Musterring have in Germany?
Musterring has an estimated audience of 236,782 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Musterring fans?
62.0% of Musterring fans are female, 38.0% are male, with an average age of 41.6 years.
Which brands do Musterring fans like most?
Musterring fans show strongest brand affinity for Rossmann (1.69×), Gil Ofarim (1.65×), and Progressive rock (1.94×) over the country average.
Where do Musterring fans live in Germany?
Musterring fans in Germany are most concentrated in Nordrhein-Westfalen (reach 77,889), Bayern (reach 42,784), and Baden-Württemberg (reach 40,434). These three regions account for the largest share of the active audience.
What other brands do Musterring fans also like?
Beyond Musterring itself, the audience over-indexes on Gil Ofarim (1.65×), Progressive rock (1.94×), Škoda Kodiaq (1.75×), and Enzkreis (7.5×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Musterring. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.