Rascasse Audience Intelligence

Musterring Target Market in Germany

A data profile of the people who buy, follow and care about Musterring in Germany — modelled from more than twelve digital signal sources. Musterring has an estimated audience of 241,892 people in Germany.

#27among Furniture in Germany#2549among Brand in Germany#949in Home & Garden

The average Musterring fan in Germany is 41.7 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Mattress, LED lamp, Möbel Höffner, with strongest over-indexing on Mattress (8.33× the country average).

Demographically, the Musterring audience skews more female with an average age of 41.7, and over-indexes on personality traits such as Design Affinity, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Musterring fan in Germany is more female, around 41.7 years old, with strong Design Affinity tendencies and a notable affinity for Mattress.

Category: Home & Garden · Type: Brand · Subtype: Furniture

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Musterring profile in Germany.

Audience size
242K
in Germany
Gender
64.8%♀
35.2% male
Age
41.7
average years
Country rank
#20100
Brand in Germany
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Musterring

64.8% are female, 35.2% are male, average age 41.7.

Fig. 02

Gender split

64.8%
Female
35.2%
Male
Demographic split for Musterring audience in Germany
MetricValue
Female64.8%
Male35.2%
Average age41.7
Estimated audience size241,892
Fig. 03

Age distribution

Ø 41.7
average years
Age distribution of the Musterring audience in Germany
Age bracketShare%
16-1911%
20-2919%
30-3924%
40-4926%
50+21%
Fig. 04

Worldwide distribution

85.2%

of the worldwide Musterring audience comes from Germany.

Worldwide audience distribution share by country for Musterring
CountryShare
Germany85.2%
Netherlands2.5%
China2.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Musterring audience in Germany is strongest.

Fig. 05

Top regions by affinity

Musterring customers by region in Germany
#RegionReachAffinity×
01Nordrhein-Westfalen~80K1.48×
02Saarland~4K1.29×
03Baden-Württemberg~40K1.24×
04Rheinland-Pfalz~10K1.23×
05Niedersachsen~30K1.21×
06Schleswig-Holstein~10K1.16×
07Bayern~40K1.10×
08Hamburg~6K1.03×
09Hessen~20K1.00×
10Bremen~2K0.94×
11Brandenburg~6K0.81×
12Mecklenburg-Vorpommern~4K0.81×
13Berlin~8K0.76×
14Thüringen~4K0.73×
15Sachsen-Anhalt~4K0.69×
16Sachsen~8K0.67×
Fig. 06

Affinity by region

Affinity by region — Musterring, Germany
0.67×1.00×1.48×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Musterring audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Musterring audience
#·InterestCategoryAffinity×
01LED lampHome & Garden9.16×
02Bett1Home & Garden8.42×
03MattressHome & Garden8.33×
04Melanie LynskeyMovies & TV7.59×
05Sofa bedHome & Garden7.29×
06Sarah HylandMovies & TV6.83×
07Möbel HöffnerHome & Garden6.19×
08BlanketHome & Garden4.96×
09N26Business & Career4.95×
10PillowHome & Garden4.72×
11Bedroom furnitureHome & Garden4.07×
12Starter homeHome & Garden3.89×
13KitchenHome & Garden2.47×
14IKEAHome & Garden2.46×
15FurnitureHome & Garden1.77×
16Google MapsInternet & Social Media1.76×
17NatureHome & Garden1.61×
18Home improvementHome & Garden1.56×
19Netto Marken-DiscountShopping1.53×
20Do it yourself (DIY)Home & Garden1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Musterring audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Musterring audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM1.92×
Quality AwarenessPREMIUM1.85×
SustainabilityBALANCE1.46×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Musterring audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.84×
Career OrientationPOWER0.97×
TraditionCONSERVATISM0.97×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Musterring's target market in Germany?

Musterring's target market in Germany covers an estimated 241,892 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Musterring customers?

64.8% of the Musterring audience are female, 35.2% are male, with an average age of 41.7 years.

03

Which brands do Musterring fans like most?

Musterring fans show strongest brand affinity for Mattress (8.33×), LED lamp (9.16×), and Möbel Höffner (6.19×) over the country average.

04

Where do Musterring fans live in Germany?

Musterring fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~80K), Bayern (reach ~40K), and Baden-Württemberg (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Musterring fans also like?

Beyond Musterring itself, the audience over-indexes on LED lamp (9.16×), Möbel Höffner (6.19×), IKEA (2.46×), and Sofa bed (7.29×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Furniture audiences in Germany

See Musterring audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Musterring. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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