Niko Kovač Audience in Germany
Niko Kovač has an estimated audience of 1,042,413 people in Germany. 4.3% are female, 95.7% are male, average age 34.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Alexandru Ioan Cuza, Proceso (magazine), Pedra Dura.
The average Niko Kovač fan in Germany is 34.5 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Alexandru Ioan Cuza, Proceso (magazine), Pedra Dura, with strongest over-indexing on Alexandru Ioan Cuza (1.86× the country average). Demographically, the Niko Kovač audience skews more male with an average age of 34.5, and over-indexes on personality traits such as Luxury Orientation, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 3 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Person · Subtype: Soccer
Demographics of Niko Kovač fans
| Metric | Value |
|---|---|
| Female | 4.3% |
| Male | 95.7% |
| Average age | 34.5 |
| Estimated audience size | 1,042,413 |
Audience persona
The typical Niko Kovač fan in Germany is more male, around 34.5 years old, with strong Luxury Orientation tendencies and a notable affinity for Alexandru Ioan Cuza.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 343,126 | 1.5× |
| Bayern | 176,578 | 1.05× |
| Baden-Württemberg | 159,110 | 1.12× |
| Niedersachsen | 114,935 | 1.14× |
| Hessen | 112,023 | 1.41× |
| Rheinland-Pfalz | 50,320 | 0.96× |
| Sachsen | 46,337 | 0.91× |
| Berlin | 45,593 | 0.98× |
| Schleswig-Holstein | 35,058 | 0.94× |
| Brandenburg | 27,973 | 0.87× |
| Hamburg | 26,284 | 1.12× |
| Thüringen | 21,676 | 0.82× |
| Sachsen-Anhalt | 21,631 | 0.8× |
| Mecklenburg-Vorpommern | 13,212 | 0.66× |
| Saarland | 10,871 | 0.85× |
| Bremen | 7,862 | 0.88× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Alexandru Ioan Cuza | 1.86× | Politics & Society |
| Proceso (magazine) | 1.6× | News |
| Pedra Dura | 1.53× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 1 |
| Spirituality | BALANCE | 0.94 |
| Design Affinity | PREMIUM | 0.75 |
| Convenience Orientation | PREMIUM | 0.68 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 89.3% |
| United States | 6.4% |
| Italy | 4.2% |
See Niko Kovač audiences in other countries
More Soccer audiences in Germany
- Borussia Dortmund (41,191,516)
- FC Bayern Munich (24,331,511)
- Bundesliga (23,414,929)
- FIFA World Cup (19,622,305)
- UEFA Champions League (18,624,368)
Frequently asked questions
How many fans does Niko Kovač have in Germany?
Niko Kovač has an estimated audience of 1,042,413 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Niko Kovač fans?
4.3% of Niko Kovač fans are female, 95.7% are male, with an average age of 34.5 years.
Which brands do Niko Kovač fans like most?
Niko Kovač fans show strongest brand affinity for Alexandru Ioan Cuza (1.86×), Proceso (magazine) (1.6×), and Pedra Dura (1.53×) over the country average.
Where do Niko Kovač fans live in Germany?
Niko Kovač fans in Germany are most concentrated in Nordrhein-Westfalen (reach 343,126), Bayern (reach 176,578), and Baden-Württemberg (reach 159,110). These three regions account for the largest share of the active audience.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Niko Kovač. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.