VOX (TV channel) Audience in Germany
VOX (TV channel) has an estimated audience of 1,890,015 people in Germany. 68.3% are female, 31.7% are male, average age 37.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Borussia Dortmund, FC Bayern Munich, FIFA World Cup, Bundesliga, American football.
The average VOX (TV channel) fan in Germany is 37.6 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Borussia Dortmund, FC Bayern Munich, FIFA World Cup, with strongest over-indexing on Borussia Dortmund (2.1× the country average). Demographically, the VOX (TV channel) audience skews more female with an average age of 37.6, and over-indexes on personality traits such as Pet Ownership, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Movies & TV · Type: TV Channel
Demographics of VOX (TV channel) fans
| Metric | Value |
|---|---|
| Female | 68.3% |
| Male | 31.7% |
| Average age | 37.6 |
| Estimated audience size | 1,890,015 |
Audience persona
The typical VOX (TV channel) fan in Germany is more female, around 37.6 years old, with strong Pet Ownership tendencies and a notable affinity for Borussia Dortmund.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 433,105 | 1.05× |
| Bayern | 305,415 | 1.01× |
| Baden-Württemberg | 246,202 | 0.95× |
| Niedersachsen | 205,353 | 1.12× |
| Hessen | 146,396 | 1.02× |
| Rheinland-Pfalz | 96,340 | 1.02× |
| Sachsen | 94,316 | 1.02× |
| Berlin | 81,133 | 0.96× |
| Schleswig-Holstein | 75,583 | 1.11× |
| Brandenburg | 57,386 | 0.98× |
| Thüringen | 50,768 | 1.05× |
| Sachsen-Anhalt | 45,874 | 0.94× |
| Hamburg | 39,586 | 0.93× |
| Mecklenburg-Vorpommern | 38,822 | 1.08× |
| Saarland | 21,502 | 0.93× |
| Bremen | 14,047 | 0.87× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Borussia Dortmund | 2.1× | Sports |
| FC Bayern Munich | 1.97× | Sports |
| FIFA World Cup | 2.17× | Sports |
| Bundesliga | 1.92× | Sports |
| American football | 2.32× | Sports |
| IHF World Men's Handball Championship | 3.34× | Sports |
| UEFA Champions League | 1.99× | Sports |
| SV Werder Bremen | 2.11× | Sports |
| Sport Bild | 2.92× | Sports |
| Transfermarkt | 2.21× | Sports |
| 2. Bundesliga | 2.04× | Sports |
| Kicker | 3.06× | Sports |
| RB Leipzig | 2.5× | Sports |
| Real Madrid C.F. | 1.86× | Sports |
| Sportschau | 1.86× | Sports |
| Eintracht Frankfurt | 1.67× | Sports |
| VfB Stuttgart | 1.79× | Sports |
| Premier League | 2.17× | Sports |
| UEFA Europa League | 2.27× | Sports |
| FC Schalke 04 | 2.17× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 1.35 |
| Community Orientation | OPEN | 1.17 |
| Family Orientation | CONSERVATISM | 1.16 |
| DIY Mentality | THRILL | 1.14 |
| Creativity | OPEN | 1.1 |
| Healthy Lifestyle | BALANCE | 1.09 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 82.1% |
| United Arab Emirates | 4.1% |
| Spain | 2.2% |
See VOX (TV channel) audiences in other countries
More Movies & TV audiences in Germany
- ZDF (11,817,984)
- Sport1 (Netherlands) (11,468,333)
- Netflix (9,224,186)
- RTL Television (8,157,870)
- QVC (7,551,798)
Frequently asked questions
How many fans does VOX (TV channel) have in Germany?
VOX (TV channel) has an estimated audience of 1,890,015 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of VOX (TV channel) fans?
68.3% of VOX (TV channel) fans are female, 31.7% are male, with an average age of 37.6 years.
Which brands do VOX (TV channel) fans like most?
VOX (TV channel) fans show strongest brand affinity for Borussia Dortmund (2.1×), FC Bayern Munich (1.97×), and FIFA World Cup (2.17×) over the country average.
Where do VOX (TV channel) fans live in Germany?
VOX (TV channel) fans in Germany are most concentrated in Nordrhein-Westfalen (reach 433,105), Bayern (reach 305,415), and Baden-Württemberg (reach 246,202). These three regions account for the largest share of the active audience.
What other brands do VOX (TV channel) fans also like?
Beyond VOX (TV channel) itself, the audience over-indexes on FC Bayern Munich (1.97×), FIFA World Cup (2.17×), Bundesliga (1.92×), and American football (2.32×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for VOX (TV channel). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.