Oberhausen Audience in Germany
Oberhausen has an estimated audience of 1,549,296 people in Germany. 54.0% are female, 46.0% are male, average age 38.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Home Office, Time (magazine), Iva Zanicchi, Zamalek SC, Jorja Fox.
The average Oberhausen fan in Germany is 38.2 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Home Office, Time (magazine), Iva Zanicchi, with strongest over-indexing on Home Office (1.82× the country average). Demographically, the Oberhausen audience skews balanced with an average age of 38.2, and over-indexes on personality traits such as Family Orientation, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: City
Demographics of Oberhausen fans
| Metric | Value |
|---|---|
| Female | 54.0% |
| Male | 46.0% |
| Average age | 38.2 |
| Estimated audience size | 1,549,296 |
Audience persona
The typical Oberhausen fan in Germany is balanced, around 38.2 years old, with strong Family Orientation tendencies and a notable affinity for Home Office.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 1,161,972 | 3.97× |
| Bayern | 234,723 | 0.94× |
| Baden-Württemberg | 198,164 | 0.94× |
| Niedersachsen | 165,991 | 1.1× |
| Hessen | 145,384 | 1.23× |
| Rheinland-Pfalz | 94,827 | 1.22× |
| Berlin | 43,396 | 0.63× |
| Schleswig-Holstein | 36,686 | 0.66× |
| Thüringen | 30,494 | 0.77× |
| Sachsen | 27,394 | 0.36× |
| Hamburg | 26,829 | 0.77× |
| Sachsen-Anhalt | 23,034 | 0.57× |
| Brandenburg | 21,904 | 0.46× |
| Saarland | 16,321 | 0.86× |
| Mecklenburg-Vorpommern | 15,295 | 0.52× |
| Bremen | 13,347 | 1.01× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Home Office | 1.82× | Business & Career |
| Time (magazine) | 1.69× | News |
| Iva Zanicchi | 9.39× | Politics & Society |
| Zamalek SC | 1.59× | Sports |
| Jorja Fox | 1.5× | Movies & TV |
| Radio Sarajevo | 1.59× | Music & Radio |
| Polsat | 1.53× | Movies & TV |
| Ordinary People | 1.76× | Movies & TV |
| JD Institute of Fashion Technology | 1.97× | Business & Career |
| Service desk (ITSM) | 3.76× | |
| Johanna Spyri | 1.99× | Literature |
| One More Time (band) | 1.96× | Music & Radio |
| Bussum | 2.28× | Travel & Leisure |
| ESC Rennes School of Business | 1.8× | Business & Career |
| Janet Evanovich | 1.86× | Literature |
| Giovanni Battista Piranesi | 1.95× | Politics & Society |
| Cinema City | 1.54× | Movies & TV |
| The Spinners (American R&B group) | 1.64× | Music & Radio |
| Irish Open (golf) | 1.67× | Sports |
| Chhattisgarh | 1.68× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 1.33 |
| Price Sensitivity | PREMIUM | 1.08 |
| Patriotism | CONSERVATISM | 1.07 |
| Need for Security | CONSERVATISM | 1.02 |
| DIY Mentality | THRILL | 1 |
| Healthy Lifestyle | BALANCE | 0.98 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 87.9% |
| Poland | 2.1% |
| Netherlands | 2.1% |
See Oberhausen audiences in other countries
More City audiences in Germany
- Munich (13,817,934)
- Cologne (11,127,236)
- Düsseldorf (9,799,850)
- Bar, Montenegro (9,526,743)
- Berlin (8,392,974)
Frequently asked questions
How many fans does Oberhausen have in Germany?
Oberhausen has an estimated audience of 1,549,296 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Oberhausen fans?
54.0% of Oberhausen fans are female, 46.0% are male, with an average age of 38.2 years.
Which brands do Oberhausen fans like most?
Oberhausen fans show strongest brand affinity for Home Office (1.82×), Time (magazine) (1.69×), and Iva Zanicchi (9.39×) over the country average.
Where do Oberhausen fans live in Germany?
Oberhausen fans in Germany are most concentrated in Nordrhein-Westfalen (reach 1,161,972), Bayern (reach 234,723), and Baden-Württemberg (reach 198,164). These three regions account for the largest share of the active audience.
What other brands do Oberhausen fans also like?
Beyond Oberhausen itself, the audience over-indexes on Time (magazine) (1.69×), Iva Zanicchi (9.39×), Zamalek SC (1.59×), and Jorja Fox (1.5×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Oberhausen. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.