Rascasse Audience Intelligence

Oberhausen Audience in Germany

A data profile of the people who buy, follow and care about Oberhausen in Germany — modelled from more than twelve digital signal sources. Oberhausen has an estimated audience of 1,549,296 people in Germany.

#64among City in Germany#290among POI in Germany#345in Travel & Leisure

The average Oberhausen fan in Germany is 38.2 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include 1. FC Magdeburg, Die Flippers, MSV Duisburg, with strongest over-indexing on 1. FC Magdeburg (9.09× the country average).

Demographically, the Oberhausen audience skews balanced with an average age of 38.2, and over-indexes on personality traits such as Family Orientation, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Oberhausen fan in Germany is balanced, around 38.2 years old, with strong Family Orientation tendencies and a notable affinity for 1. FC Magdeburg.

Category: Travel & Leisure · Type: POI · Subtype: City

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Oberhausen profile in Germany.

Audience size
1.5M
in Germany
Gender
54.0%♀
46.0% male
Age
38.2
average years
Country rank
#4325
POI in Germany
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Oberhausen fans

54.0% are female, 46.0% are male, average age 38.2.

Fig. 02

Gender split

54.0%
Female
46.0%
Male
Demographic split for Oberhausen audience in Germany
MetricValue
Female54.0%
Male46.0%
Average age38.2
Estimated audience size1,549,296
Fig. 03

Age distribution

Ø 38.2
average years
Age distribution of the Oberhausen audience in Germany
Age bracketShare%
16-1921%
20-2919%
30-3921%
40-4924%
50+15%
Fig. 04

Worldwide distribution

87.7%

of the worldwide Oberhausen audience comes from Germany.

Worldwide audience distribution share by country for Oberhausen
CountryShare
Germany87.7%
Poland2.2%
Netherlands2.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Oberhausen audience in Germany is strongest.

Fig. 05

Top regions by affinity

Oberhausen fans by region: top regions in Germany
#RegionReachAffinity×
01Nordrhein-Westfalen~1M4.51×
02Rheinland-Pfalz~90K1.19×
03Bayern~300K1.12×
04Hessen~100K1.12×
05Niedersachsen~200K1.02×
06Bremen~10K0.95×
07Baden-Württemberg~200K0.88×
08Saarland~20K0.83×
09Thüringen~30K0.77×
10Hamburg~20K0.69×
11Schleswig-Holstein~30K0.62×
12Sachsen-Anhalt~20K0.59×
13Berlin~40K0.55×
14Mecklenburg-Vorpommern~20K0.51×
15Brandenburg~20K0.46×
16Sachsen~30K0.45×
Fig. 06

Affinity by region

Affinity by region — Oberhausen, Germany
0.45×1.00×4.51×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Oberhausen audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Oberhausen audience
#·InterestCategoryAffinity×
01Die FlippersMusic & Radio14.00×
021. FC MagdeburgSports9.09×
03MSV DuisburgSports4.48×
04Christmas marketFood & Beverages2.86×
05Michael Patrick KellyMusic & Radio2.83×
06Garden centreHome & Garden2.39×
07NordseeFood & Beverages2.38×
08Fortuna DüsseldorfSports2.03×
09Aral AGCars & Mobility1.98×
10PostbankBusiness & Career1.89×
11Sarah ConnorMusic & Radio1.86×
12Beatrice EgliMusic & Radio1.84×
13FC Schalke 04Sports1.70×
14Ernsting's familyShopping1.65×
15Florian SilbereisenMusic & Radio1.56×
16CHECK24Business & Career1.55×
17QVCMovies & TV1.54×
18Breaking newsMovies & TV1.52×
19Schlager musicMusic & Radio1.52×
20Helene FischerMusic & Radio1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Oberhausen audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Oberhausen audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM1.44×
Convenience OrientationPREMIUM1.27×
TraditionCONSERVATISM1.19×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Oberhausen audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.54×
Pet OwnershipJOY0.62×
MindfulnessBALANCE0.65×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Oberhausen have in Germany?

Oberhausen has an estimated audience of 1,549,296 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Oberhausen fans?

54.0% of Oberhausen fans are female, 46.0% are male, with an average age of 38.2 years.

03

Which brands do Oberhausen fans like most?

Oberhausen fans show strongest brand affinity for 1. FC Magdeburg (9.09×), Die Flippers (14×), and MSV Duisburg (4.48×) over the country average.

04

Where do Oberhausen fans live in Germany?

Oberhausen fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~1M), Bayern (reach ~300K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Oberhausen fans also like?

Beyond Oberhausen itself, the audience over-indexes on Die Flippers (14×), MSV Duisburg (4.48×), Postbank (1.89×), and Garden centre (2.39×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More City audiences in Germany

See Oberhausen audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Oberhausen. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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