Rascasse Audience Intelligence

ONE Campaign Audience in Germany

A data profile of the people who buy, follow and care about ONE Campaign in Germany — modelled from more than twelve digital signal sources. ONE Campaign has an estimated audience of 317,521 people in Germany.

#76among NGO / Political Party in Germany#817in Politics & Society

The average ONE Campaign fan in Germany is 38.4 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Europcar, David Harbour, Career development, with strongest over-indexing on Europcar (5.34× the country average).

Demographically, the ONE Campaign audience skews more female with an average age of 38.4, and over-indexes on personality traits such as Career Orientation, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical ONE Campaign fan in Germany is more female, around 38.4 years old, with strong Career Orientation tendencies and a notable affinity for Europcar.

Category: Politics & Society · Type: NGO / Political Party

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the ONE Campaign profile in Germany.

Audience size
318K
in Germany
Gender
56.0%♀
44.0% male
Age
38.4
average years
Country rank
#16629
NGO / Political Party in Germany
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of ONE Campaign fans

56.0% are female, 44.0% are male, average age 38.4.

Fig. 02

Gender split

56.0%
Female
44.0%
Male
Demographic split for ONE Campaign audience in Germany
MetricValue
Female56.0%
Male44.0%
Average age38.4
Estimated audience size317,521
Fig. 03

Age distribution

Ø 38.4
average years
Age distribution of the ONE Campaign audience in Germany
Age bracketShare%
16-1923%
20-2919%
30-3918%
40-4921%
50+18%
Fig. 04

Worldwide distribution

57.9%

of the worldwide ONE Campaign audience comes from Germany.

Worldwide audience distribution share by country for ONE Campaign
CountryShare
Germany57.9%
Switzerland28.0%
Austria7.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the ONE Campaign audience in Germany is strongest.

Fig. 05

Top regions by affinity

ONE Campaign fans by region: top regions in Germany
#RegionReachAffinity×
01Mecklenburg-Vorpommern~10K1.90×
02Bremen~3K1.25×
03Berlin~20K1.21×
04Hessen~30K1.09×
05Hamburg~8K1.08×
06Bayern~50K0.99×
07Schleswig-Holstein~10K0.96×
08Baden-Württemberg~40K0.95×
09Nordrhein-Westfalen~60K0.94×
10Sachsen~10K0.92×
11Niedersachsen~30K0.86×
12Brandenburg~8K0.84×
13Thüringen~7K0.84×
14Saarland~3K0.82×
15Sachsen-Anhalt~7K0.81×
16Rheinland-Pfalz~10K0.80×
Fig. 06

Affinity by region

Affinity by region — ONE Campaign, Germany
0.80×1.00×1.90×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the ONE Campaign audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for ONE Campaign audience
#·InterestCategoryAffinity×
01Auto BildCars & Mobility6.13×
02SSIOMusic & Radio6.13×
03David HarbourMovies & TV5.77×
04David Garrett (musician)Music & Radio5.77×
05EuropcarCars & Mobility5.34×
06Business schoolBusiness & Career4.97×
07HaftbefehlMusic & Radio3.84×
08Affiliate marketingBusiness & Career3.75×
09Career developmentBusiness & Career3.51×
10FinchMusic & Radio2.78×
11Political scienceBusiness & Career2.77×
12Pet sittingPets & Animals2.50×
13TipicoGames2.07×
14HugendubelShopping1.91×
15RedditInternet & Social Media1.83×
16CHECK24Business & Career1.76×
17SV Werder BremenSports1.69×
18PoliticsPolitics & Society1.67×
19CommerzbankBusiness & Career1.64×
20RyanairTravel & Leisure1.58×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the ONE Campaign audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by ONE Campaign audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER1.74×
Community OrientationOPEN1.53×
Risk AppetiteTHRILL1.49×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by ONE Campaign audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.84×
Healthy LifestyleBALANCE0.85×
DIY MentalityTHRILL0.94×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does ONE Campaign have in Germany?

ONE Campaign has an estimated audience of 317,521 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of ONE Campaign fans?

56.0% of ONE Campaign fans are female, 44.0% are male, with an average age of 38.4 years.

03

Which brands do ONE Campaign fans like most?

ONE Campaign fans show strongest brand affinity for Europcar (5.34×), David Harbour (5.77×), and Career development (3.51×) over the country average.

04

Where do ONE Campaign fans live in Germany?

ONE Campaign fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~60K), Bayern (reach ~50K), and Baden-Württemberg (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do ONE Campaign fans also like?

Beyond ONE Campaign itself, the audience over-indexes on David Harbour (5.77×), Career development (3.51×), Haftbefehl (3.84×), and Auto Bild (6.13×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Politics & Society audiences in Germany

See ONE Campaign audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for ONE Campaign. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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