ONE Campaign Audience in Germany
ONE Campaign has an estimated audience of 165,488 people in Germany. 56.0% are female, 44.0% are male, average age 38.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Auto Bild, David Harbour, Haftbefehl, Sports betting, Arnold Schwarzenegger.
The average ONE Campaign fan in Germany is 38.4 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Auto Bild, David Harbour, Haftbefehl, with strongest over-indexing on Auto Bild (8.36× the country average). Demographically, the ONE Campaign audience skews more female with an average age of 38.4, and over-indexes on personality traits such as Career Orientation, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Politics & Society · Type: NGO / Political Party
Demographics of ONE Campaign fans
| Metric | Value |
|---|---|
| Female | 56.0% |
| Male | 44.0% |
| Average age | 38.4 |
| Estimated audience size | 165,488 |
Audience persona
The typical ONE Campaign fan in Germany is more female, around 38.4 years old, with strong Career Orientation tendencies and a notable affinity for Auto Bild.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 67,205 | 0.99× |
| Bayern | 50,712 | 1.02× |
| Baden-Württemberg | 40,366 | 0.95× |
| Hessen | 28,541 | 1.21× |
| Niedersachsen | 26,740 | 0.89× |
| Berlin | 18,229 | 1.31× |
| Sachsen | 13,911 | 0.91× |
| Rheinland-Pfalz | 12,417 | 0.8× |
| Schleswig-Holstein | 10,834 | 0.97× |
| Mecklenburg-Vorpommern | 8,179 | 1.38× |
| Hamburg | 8,158 | 1.16× |
| Brandenburg | 7,766 | 0.81× |
| Thüringen | 6,500 | 0.82× |
| Sachsen-Anhalt | 6,354 | 0.79× |
| Bremen | 3,498 | 1.32× |
| Saarland | 2,960 | 0.78× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Auto Bild | 8.36× | Cars & Mobility |
| David Harbour | 6.13× | Movies & TV |
| Haftbefehl | 4.15× | Music & Radio |
| Sports betting | 5.48× | Games |
| Arnold Schwarzenegger | 5.21× | Movies & TV |
| Career development | 3.49× | Business & Career |
| Freeware | 2.07× | Technology & Electronics |
| Ryanair | 1.77× | Travel & Leisure |
| Comedy club | 5.82× | Movies & TV |
| Livemusic | 2.18× | Music & Radio |
| Indeed.com | 2.05× | Business & Career |
| SV Werder Bremen | 1.62× | Sports |
| Sixt | 3.69× | Cars & Mobility |
| Iron Maiden | 5.17× | Music & Radio |
| S.S.C. Napoli | 5.13× | Sports |
| House music | 1.86× | Music & Radio |
| Business school | 4.35× | Business & Career |
| Eintracht Frankfurt | 1.61× | Sports |
| SSIO | 6.13× | Music & Radio |
| Office 365 | 3.02× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Career Orientation | POWER | 1.57 |
| Sustainability | BALANCE | 1.47 |
| Travelling | THRILL | 1.39 |
| Early Adopter Mentality | POWER | 1.37 |
| Need for Security | CONSERVATISM | 1.3 |
| Risk Appetite | THRILL | 1.29 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 60.1% |
| Switzerland | 18.7% |
| Austria | 8.3% |
See ONE Campaign audiences in other countries
More Politics & Society audiences in Germany
- Bundesagentur für Arbeit (8,888,790)
- Social Democratic Party of Germany (4,131,229)
- Bundestag (2,991,250)
- NATO (2,979,964)
- Bundeswehr (2,360,598)
Frequently asked questions
How many fans does ONE Campaign have in Germany?
ONE Campaign has an estimated audience of 165,488 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of ONE Campaign fans?
56.0% of ONE Campaign fans are female, 44.0% are male, with an average age of 38.4 years.
Which brands do ONE Campaign fans like most?
ONE Campaign fans show strongest brand affinity for Auto Bild (8.36×), David Harbour (6.13×), and Haftbefehl (4.15×) over the country average.
Where do ONE Campaign fans live in Germany?
ONE Campaign fans in Germany are most concentrated in Nordrhein-Westfalen (reach 67,205), Bayern (reach 50,712), and Baden-Württemberg (reach 40,366). These three regions account for the largest share of the active audience.
What other brands do ONE Campaign fans also like?
Beyond ONE Campaign itself, the audience over-indexes on David Harbour (6.13×), Haftbefehl (4.15×), Sports betting (5.48×), and Arnold Schwarzenegger (5.21×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for ONE Campaign. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.