Rascasse Audience Intelligence

Oprah Winfrey Audience in Germany

A data profile of the people who buy, follow and care about Oprah Winfrey in Germany — modelled from more than twelve digital signal sources. Oprah Winfrey has an estimated audience of 392,206 people in Germany.

#166among TV personality in Germany#2875among Person in Germany#2326in Movies & TV

The average Oprah Winfrey fan in Germany is 35.0 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Deichmann, Pinterest, Telegram, with strongest over-indexing on Deichmann (2.28× the country average).

Demographically, the Oprah Winfrey audience skews more female with an average age of 35.0, and over-indexes on personality traits such as Sustainability, Social Media Usage.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Oprah Winfrey fan in Germany is more female, around 35.0 years old, with strong Sustainability tendencies and a notable affinity for Deichmann.

Category: Movies & TV · Type: Person · Subtype: TV personality

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Oprah Winfrey profile in Germany.

Audience size
392K
in Germany
Gender
63.4%♀
36.6% male
Age
35.0
average years
Country rank
#14233
Person in Germany
Fig. 01

Search interest · 12-month trend

-27%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Oprah Winfrey fans

63.4% are female, 36.6% are male, average age 35.0.

Fig. 02

Gender split

63.4%
Female
36.6%
Male
Demographic split for Oprah Winfrey audience in Germany
MetricValue
Female63.4%
Male36.6%
Average age35.0
Estimated audience size392,206
Fig. 03

Age distribution

Ø 35.0
average years
Age distribution of the Oprah Winfrey audience in Germany
Age bracketShare%
16-1932%
20-2920%
30-3917%
40-4915%
50+15%
Fig. 04

Worldwide distribution

3.4%

of the worldwide Oprah Winfrey audience comes from Germany.

Worldwide audience distribution share by country for Oprah Winfrey
CountryShare
United States48.1%
United Kingdom5.3%
Canada4.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Oprah Winfrey audience in Germany is strongest.

Fig. 05

Top regions by affinity

Oprah Winfrey fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~20K1.27×
02Hessen~40K1.16×
03Hamburg~10K1.16×
04Bayern~70K1.10×
05Nordrhein-Westfalen~90K1.07×
06Bremen~4K1.06×
07Baden-Württemberg~60K1.05×
08Rheinland-Pfalz~20K1.04×
09Schleswig-Holstein~10K1.01×
10Niedersachsen~40K0.96×
11Saarland~5K0.95×
12Brandenburg~10K0.91×
13Sachsen~20K0.86×
14Sachsen-Anhalt~9K0.83×
15Thüringen~8K0.81×
16Mecklenburg-Vorpommern~6K0.81×
Fig. 06

Affinity by region

Affinity by region — Oprah Winfrey, Germany
0.81×1.00×1.27×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Oprah Winfrey audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Oprah Winfrey audience
#·InterestCategoryAffinity×
01Desperate HousewivesMovies & TV5.06×
02Gossip GirlMovies & TV4.81×
03Gay LovePolitics & Society3.27×
04Home Alone (franchise)Movies & TV3.22×
05PridePolitics & Society3.19×
06Santa ClausKids & Family3.07×
07TelegramInternet & Social Media2.90×
08Sex and the CityMovies & TV2.40×
09Der TagesspiegelNews2.37×
10BooksellingLiterature2.36×
11Heidi KlumFashion & Accessoires2.36×
12DeichmannShopping2.28×
13Dog loversPets & Animals2.00×
14Child developmentBusiness & Career1.96×
15PrimarkShopping1.90×
16PinterestInternet & Social Media1.77×
17Healthy habitsHealth1.76×
18Self-awarenessHealth1.75×
19Black Friday (shopping)Shopping1.72×
20SpotifyInternet & Social Media1.60×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Oprah Winfrey audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Oprah Winfrey audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE1.38×
Social Media UsageJOY1.11×
Design AffinityPREMIUM1.08×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Oprah Winfrey audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.37×
Need for SecurityCONSERVATISM0.42×
IndulgenceJOY0.59×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Oprah Winfrey have in Germany?

Oprah Winfrey has an estimated audience of 392,206 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Oprah Winfrey fans?

63.4% of Oprah Winfrey fans are female, 36.6% are male, with an average age of 35.0 years.

03

Which brands do Oprah Winfrey fans like most?

Oprah Winfrey fans show strongest brand affinity for Deichmann (2.28×), Pinterest (1.77×), and Telegram (2.9×) over the country average.

04

Where do Oprah Winfrey fans live in Germany?

Oprah Winfrey fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~90K), Bayern (reach ~70K), and Baden-Württemberg (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Oprah Winfrey fans also like?

Beyond Oprah Winfrey itself, the audience over-indexes on Pinterest (1.77×), Telegram (2.9×), Spotify (1.6×), and Der Tagesspiegel (2.37×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More TV personality audiences in Germany

See Oprah Winfrey audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Oprah Winfrey. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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