Ornament (art) Audience in Germany
Ornament (art) has an estimated audience of 411,905 people in Germany. 70.5% are female, 29.5% are male, average age 41.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Coworking, Rossmann, Progressive rock, Goes, Clogging.
The average Ornament (art) fan in Germany is 41.4 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Coworking, Rossmann, Progressive rock, with strongest over-indexing on Coworking (12.88× the country average). Demographically, the Ornament (art) audience skews more female with an average age of 41.4, and over-indexes on personality traits such as Design Affinity, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Arts & Culture · Type: Topic
Demographics of Ornament (art) fans
| Metric | Value |
|---|---|
| Female | 70.5% |
| Male | 29.5% |
| Average age | 41.4 |
| Estimated audience size | 411,905 |
Audience persona
The typical Ornament (art) fan in Germany is more female, around 41.4 years old, with strong Design Affinity tendencies and a notable affinity for Coworking.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 92,281 | 1.02× |
| Bayern | 74,028 | 1.12× |
| Baden-Württemberg | 55,764 | 0.99× |
| Niedersachsen | 41,247 | 1.03× |
| Hessen | 38,398 | 1.22× |
| Berlin | 21,575 | 1.17× |
| Sachsen | 21,166 | 1.05× |
| Rheinland-Pfalz | 20,295 | 0.98× |
| Schleswig-Holstein | 13,697 | 0.93× |
| Thüringen | 12,179 | 1.16× |
| Brandenburg | 10,722 | 0.84× |
| Hamburg | 9,854 | 1.06× |
| Sachsen-Anhalt | 8,605 | 0.81× |
| Mecklenburg-Vorpommern | 6,379 | 0.81× |
| Saarland | 4,432 | 0.88× |
| Bremen | 3,279 | 0.93× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Coworking | 12.88× | Business & Career |
| Rossmann | 2.05× | Shopping |
| Progressive rock | 3.65× | Music & Radio |
| Goes | 2.17× | Travel & Leisure |
| Clogging | 20× | Music & Radio |
| Journey to the West (2011 TV series) | 20× | Movies & TV |
| Home Office | 1.51× | Business & Career |
| Artistic inspiration | 1.54× | Arts & Culture |
| Pillow | 1.68× | Home & Garden |
| Natural rubber | 2.37× | Cars & Mobility |
| Preacher (comics) | 6.16× | Literature |
| Mothercare | 1.71× | Kids & Family |
| Braun Büffel | 7.94× | Fashion & Accessoires |
| KLOS | 10.29× | Music & Radio |
| Kazuo Ishiguro | 7.58× | Literature |
| Celtic punk | 5.05× | Music & Radio |
| Fatteh | 6.14× | Food & Beverages |
| Sixx | 1.79× | Movies & TV |
| Home Delivery | 1.57× | Food & Beverages |
| Rancidification | 8.5× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 1.98 |
| DIY Mentality | THRILL | 1.92 |
| Sustainability | BALANCE | 1.89 |
| Travelling | THRILL | 1.68 |
| Pet Ownership | JOY | 1.65 |
| Sports Activity | POWER | 1.6 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 17.2% |
| Greece | 10.8% |
| Italy | 5.1% |
See Ornament (art) audiences in other countries
More Arts & Culture audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Ornament (art) have in Germany?
Ornament (art) has an estimated audience of 411,905 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Ornament (art) fans?
70.5% of Ornament (art) fans are female, 29.5% are male, with an average age of 41.4 years.
Which brands do Ornament (art) fans like most?
Ornament (art) fans show strongest brand affinity for Coworking (12.88×), Rossmann (2.05×), and Progressive rock (3.65×) over the country average.
Where do Ornament (art) fans live in Germany?
Ornament (art) fans in Germany are most concentrated in Nordrhein-Westfalen (reach 92,281), Bayern (reach 74,028), and Baden-Württemberg (reach 55,764). These three regions account for the largest share of the active audience.
What other brands do Ornament (art) fans also like?
Beyond Ornament (art) itself, the audience over-indexes on Rossmann (2.05×), Progressive rock (3.65×), Goes (2.17×), and Clogging (20×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Ornament (art). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.