Presseclub Audience in Germany
Presseclub has an estimated audience of 675,228 people in Germany. 44.7% are female, 55.3% are male, average age 43.3. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities: Urban Outfitters, Israel, Manor, Stradivarius, KLIX (AM).
The average Presseclub fan in Germany is 43.3 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities include Urban Outfitters, Israel, Manor, with strongest over-indexing on Urban Outfitters (1.98× the country average). Demographically, the Presseclub audience skews more male with an average age of 43.3, and over-indexes on personality traits such as LGBTQ+ Identity, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series
Demographics of Presseclub fans
| Metric | Value |
|---|---|
| Female | 44.7% |
| Male | 55.3% |
| Average age | 43.3 |
| Estimated audience size | 675,228 |
Audience persona
The typical Presseclub fan in Germany is more male, around 43.3 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Urban Outfitters.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 177,169 | 1.19× |
| Baden-Württemberg | 91,691 | 0.99× |
| Bayern | 89,530 | 0.82× |
| Niedersachsen | 72,996 | 1.11× |
| Hessen | 47,827 | 0.92× |
| Berlin | 36,659 | 1.21× |
| Rheinland-Pfalz | 32,963 | 0.97× |
| Sachsen | 28,052 | 0.84× |
| Schleswig-Holstein | 25,687 | 1.05× |
| Brandenburg | 21,004 | 1× |
| Thüringen | 17,568 | 1.01× |
| Hamburg | 16,537 | 1.08× |
| Sachsen-Anhalt | 15,995 | 0.91× |
| Mecklenburg-Vorpommern | 10,073 | 0.78× |
| Saarland | 8,206 | 0.98× |
| Bremen | 6,645 | 1.14× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Urban Outfitters | 1.98× | Shopping |
| Israel | 2.27× | Travel & Leisure |
| Manor | 8.09× | Shopping |
| Stradivarius | 1.62× | Shopping |
| KLIX (AM) | 2.26× | Music & Radio |
| Faun (band) | 4.01× | Music & Radio |
| Preacher (comics) | 4.24× | Literature |
| Jesse Plemons | 2.08× | Movies & TV |
| Corona (band) | 1.53× | Music & Radio |
| Scratching post | 3.58× | Pets & Animals |
| Roaming | 2.34× | Technology & Electronics |
| Esra Erol | 3.1× | Movies & TV |
| Clogging | 6.22× | Music & Radio |
| Emperor Entertainment Group | 1.87× | Business & Career |
| Edvard Grieg | 4.09× | Literature |
| Superior Hiking Trail | 5.65× | Travel & Leisure |
| Hudson, New York | 2.81× | Travel & Leisure |
| Samanyolu Haber | 2.06× | Movies & TV |
| Volvo V60 | 2.16× | Cars & Mobility |
| Carrie (novel) | 2.58× | Literature |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 2.08 |
| Sustainability | BALANCE | 1.55 |
| Patriotism | CONSERVATISM | 1.54 |
| Need for Security | CONSERVATISM | 1.4 |
| Tradition | CONSERVATISM | 1.39 |
| Pet Ownership | JOY | 1.29 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 92.7% |
| Switzerland | 2.0% |
| Austria | 1.2% |
See Presseclub audiences in other countries
More TV series audiences in Germany
- Euphoria (17,064,080)
- Natural World (14,669,113)
- Game of Thrones (10,121,751)
- Superman (10,006,308)
- Friends (9,772,934)
Frequently asked questions
How many fans does Presseclub have in Germany?
Presseclub has an estimated audience of 675,228 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of Presseclub fans?
44.7% of Presseclub fans are female, 55.3% are male, with an average age of 43.3 years.
Which brands do Presseclub fans like most?
Presseclub fans show strongest brand affinity for Urban Outfitters (1.98×), Israel (2.27×), and Manor (8.09×) over the country average.
Where do Presseclub fans live in Germany?
Presseclub fans in Germany are most concentrated in Nordrhein-Westfalen (reach 177,169), Baden-Württemberg (reach 91,691), and Bayern (reach 89,530). These three regions account for the largest share of the active audience.
What other brands do Presseclub fans also like?
Beyond Presseclub itself, the audience over-indexes on Israel (2.27×), Manor (8.09×), Stradivarius (1.62×), and KLIX (AM) (2.26×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Presseclub. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.