Natural World Audience in Germany
Natural World has an estimated audience of 9,510,785 people in Germany. 45.1% are female, 54.9% are male, average age 41.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Pillow, Litter box, Progressive rock, Unique Gifts, Stradivarius.
The average Natural World fan in Germany is 41.5 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Pillow, Litter box, Progressive rock, with strongest over-indexing on Pillow (3.39× the country average). Demographically, the Natural World audience skews balanced with an average age of 41.5, and over-indexes on personality traits such as Spirituality, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Brand · Subtype: TV series
Demographics of Natural World fans
| Metric | Value |
|---|---|
| Female | 45.1% |
| Male | 54.9% |
| Average age | 41.5 |
| Estimated audience size | 9,510,785 |
Audience persona
The typical Natural World fan in Germany is balanced, around 41.5 years old, with strong Spirituality tendencies and a notable affinity for Pillow.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 2,969,709 | 0.93× |
| Bayern | 2,255,840 | 0.96× |
| Baden-Württemberg | 1,984,690 | 0.99× |
| Niedersachsen | 1,294,855 | 0.91× |
| Sachsen | 1,028,107 | 1.43× |
| Hessen | 1,005,562 | 0.9× |
| Berlin | 643,858 | 0.98× |
| Rheinland-Pfalz | 622,433 | 0.85× |
| Schleswig-Holstein | 554,917 | 1.05× |
| Brandenburg | 513,220 | 1.13× |
| Thüringen | 429,691 | 1.15× |
| Sachsen-Anhalt | 426,193 | 1.12× |
| Hamburg | 343,613 | 1.04× |
| Mecklenburg-Vorpommern | 319,466 | 1.14× |
| Saarland | 121,315 | 0.67× |
| Bremen | 95,020 | 0.76× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Pillow | 3.39× | Home & Garden |
| Litter box | 1.95× | Pets & Animals |
| Progressive rock | 2.41× | Music & Radio |
| Unique Gifts | 1.86× | Shopping |
| Stradivarius | 1.97× | Shopping |
| Nurse education | 3.03× | Kids & Family |
| Natural rubber | 2.79× | Cars & Mobility |
| Zwarte Piet | 13.95× | Travel & Leisure |
| Corona (band) | 2.65× | Music & Radio |
| Minestrone | 2.73× | Food & Beverages |
| VfL Wolfsburg | 1.78× | Sports |
| Urban Outfitters | 1.7× | Shopping |
| Birthday Gifts | 1.74× | Kids & Family |
| Mechanic | 2.14× | Cars & Mobility |
| Christmas Gift | 1.64× | Kids & Family |
| Este, Veneto | 2.3× | Travel & Leisure |
| Tigran Hamasyan | 15.72× | Music & Radio |
| Cynthia Erivo | 3.73× | Movies & TV |
| Eindhoven | 1.85× | Travel & Leisure |
| MK | 2.41× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Spirituality | BALANCE | 2.14 |
| Extroversion | THRILL | 1.75 |
| Early Adopter Mentality | POWER | 1.67 |
| Patriotism | CONSERVATISM | 1.65 |
| Convenience Orientation | PREMIUM | 1.61 |
| Tradition | CONSERVATISM | 1.59 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 54.5% |
| Serbia | 14.5% |
| Chile | 6.5% |
See Natural World audiences in other countries
More TV series audiences in Germany
- Euphoria (17,064,080)
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- Superman (10,006,308)
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- Stranger Things (9,203,673)
Frequently asked questions
How many fans does Natural World have in Germany?
Natural World has an estimated audience of 9,510,785 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Natural World fans?
45.1% of Natural World fans are female, 54.9% are male, with an average age of 41.5 years.
Which brands do Natural World fans like most?
Natural World fans show strongest brand affinity for Pillow (3.39×), Litter box (1.95×), and Progressive rock (2.41×) over the country average.
Where do Natural World fans live in Germany?
Natural World fans in Germany are most concentrated in Nordrhein-Westfalen (reach 2,969,709), Bayern (reach 2,255,840), and Baden-Württemberg (reach 1,984,690). These three regions account for the largest share of the active audience.
What other brands do Natural World fans also like?
Beyond Natural World itself, the audience over-indexes on Litter box (1.95×), Progressive rock (2.41×), Unique Gifts (1.86×), and Stradivarius (1.97×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Natural World. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.