radioWissen Audience in Germany
radioWissen has an estimated audience of 515,381 people in Germany. 54.3% are female, 45.7% are male, average age 42.0. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Stradivarius, Israel, Škoda Kodiaq, Snow White (Fables), Esra Erol.
The average radioWissen fan in Germany is 42.0 years old, balanced, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Stradivarius, Israel, Škoda Kodiaq, with strongest over-indexing on Stradivarius (1.55× the country average). Demographically, the radioWissen audience skews balanced with an average age of 42.0, and over-indexes on personality traits such as Indulgence, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: Podcast
Demographics of radioWissen fans
| Metric | Value |
|---|---|
| Female | 54.3% |
| Male | 45.7% |
| Average age | 42.0 |
| Estimated audience size | 515,381 |
Audience persona
The typical radioWissen fan in Germany is balanced, around 42.0 years old, with strong Indulgence tendencies and a notable affinity for Stradivarius.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 386,536 | 5.38× |
| Nordrhein-Westfalen | 98,271 | 0.87× |
| Baden-Württemberg | 67,114 | 0.95× |
| Hessen | 26,883 | 0.68× |
| Berlin | 26,494 | 1.15× |
| Sachsen | 25,398 | 1× |
| Rheinland-Pfalz | 22,627 | 0.88× |
| Niedersachsen | 21,976 | 0.44× |
| Brandenburg | 14,248 | 0.89× |
| Schleswig-Holstein | 12,596 | 0.68× |
| Hamburg | 11,987 | 1.03× |
| Thüringen | 5,844 | 0.45× |
| Sachsen-Anhalt | 4,730 | 0.35× |
| Mecklenburg-Vorpommern | 2,912 | 0.3× |
| Saarland | 2,481 | 0.39× |
| Bremen | 2,435 | 0.55× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Stradivarius | 1.55× | Shopping |
| Israel | 1.53× | Travel & Leisure |
| Škoda Kodiaq | 1.52× | Cars & Mobility |
| Snow White (Fables) | 1.53× | Literature |
| Esra Erol | 3.33× | Movies & TV |
| Loincloth | 1.72× | Fashion & Accessoires |
| Kyokushin | 5.68× | Sports |
| Knokke-Heist | 3.57× | Travel & Leisure |
| Information sensitivity | 2.77× | Technology & Electronics |
| Chalkidiki | 2.15× | Travel & Leisure |
| Preacher (comics) | 2.87× | Literature |
| Carrie (novel) | 2.26× | Literature |
| Coworking | 1.6× | Business & Career |
| Theocracy | 4× | Music & Radio |
| Volvo V60 | 1.83× | Cars & Mobility |
| Keeper (password manager) | 1.65× | Technology & Electronics |
| Huck (magazine) | 3.69× | Internet & Social Media |
| Scratching post | 2.18× | Pets & Animals |
| Gender-neutral language | 1.88× | Politics & Society |
| Phil Campbell (musician) | 1.74× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.2 |
| Patriotism | CONSERVATISM | 1.12 |
| Healthy Lifestyle | BALANCE | 1.1 |
| LGBTQ+ Identity | OPEN | 1.07 |
| Sports Activity | POWER | 1.06 |
| Tradition | CONSERVATISM | 1 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 85.4% |
| Austria | 4.8% |
| Switzerland | 3.2% |
See radioWissen audiences in other countries
More Music & Radio audiences in Germany
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- Geschichten aus der Geschichte (2,378,661)
Frequently asked questions
How many fans does radioWissen have in Germany?
radioWissen has an estimated audience of 515,381 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of radioWissen fans?
54.3% of radioWissen fans are female, 45.7% are male, with an average age of 42.0 years.
Which brands do radioWissen fans like most?
radioWissen fans show strongest brand affinity for Stradivarius (1.55×), Israel (1.53×), and Škoda Kodiaq (1.52×) over the country average.
Where do radioWissen fans live in Germany?
radioWissen fans in Germany are most concentrated in Bayern (reach 386,536), Nordrhein-Westfalen (reach 98,271), and Baden-Württemberg (reach 67,114). These three regions account for the largest share of the active audience.
What other brands do radioWissen fans also like?
Beyond radioWissen itself, the audience over-indexes on Israel (1.53×), Škoda Kodiaq (1.52×), Snow White (Fables) (1.53×), and Esra Erol (3.33×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for radioWissen. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.