radioWissen Audience in Germany
A data profile of the people who buy, follow and care about radioWissen in Germany — modelled from more than twelve digital signal sources. radioWissen has an estimated audience of 488,443 people in Germany.
The average radioWissen fan in Germany is 41.4 years old, more female, and lives primarily in Bayern.
The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg.
Top brand affinities include Tagesschau, Internet radio, Audiobook, with strongest over-indexing on Tagesschau (2.35× the country average).
Demographically, the radioWissen audience skews more female with an average age of 41.4, and over-indexes on personality traits such as Patriotism, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical radioWissen fan in Germany is more female, around 41.4 years old, with strong Patriotism tendencies and a notable affinity for Tagesschau.
At a glance
The key figures that characterise the radioWissen profile in Germany.
Search interest · 12-month trend
Demographics of radioWissen fans
56.3% are female, 43.7% are male, average age 41.4.
Gender split
| Metric | Value |
|---|---|
| Female | 56.3% |
| Male | 43.7% |
| Average age | 41.4 |
| Estimated audience size | 488,443 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 18% | |
| 30-39 | 23% | |
| 40-49 | 26% | |
| 50+ | 21% |
Worldwide distribution
of the worldwide radioWissen audience comes from Germany.
| Country | Share |
|---|---|
| Germany | 84.9% |
| Austria | 4.5% |
| Switzerland | 3.2% |
Geography
Where the radioWissen audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Bayern | ~400K | 4.97× | |
| 02 | Brandenburg | ~20K | 1.05× | |
| 03 | Bremen | ~4K | 1.02× | |
| 04 | Berlin | ~20K | 1.01× | |
| 05 | Baden-Württemberg | ~70K | 0.94× | |
| 06 | Saarland | ~6K | 0.94× | |
| 07 | Mecklenburg-Vorpommern | ~9K | 0.93× | |
| 08 | Hamburg | ~10K | 0.91× | |
| 09 | Rheinland-Pfalz | ~20K | 0.90× | |
| 10 | Thüringen | ~10K | 0.90× | |
| 11 | Sachsen-Anhalt | ~10K | 0.89× | |
| 12 | Nordrhein-Westfalen | ~100K | 0.87× | |
| 13 | Schleswig-Holstein | ~20K | 0.85× | |
| 14 | Sachsen | ~20K | 0.81× | |
| 15 | Hessen | ~30K | 0.79× | |
| 16 | Niedersachsen | ~30K | 0.70× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the radioWissen audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Danny Trejo | Movies & TV | 6.67× | ||
| 02 | James Franco | Movies & TV | 6.38× | ||
| 03 | Jennifer Love Hewitt | Movies & TV | 6.26× | ||
| 04 | Internet radio | Technology & Electronics | 6.11× | ||
| 05 | Ben Stiller | Movies & TV | 6.05× | ||
| 06 | Jeffrey Dean Morgan | Movies & TV | 5.99× | ||
| 07 | Smallville | Movies & TV | 5.15× | ||
| 08 | Audiobook | Literature | 3.90× | ||
| 09 | Bayerischer Rundfunk | Movies & TV | 3.43× | ||
| 10 | Western Union | Business & Career | 2.56× | ||
| 11 | Tagesschau | Movies & TV | 2.35× | ||
| 12 | MSN | News | 2.27× | ||
| 13 | Podcast | Music & Radio | 2.24× | ||
| 14 | Satire | Literature | 2.24× | ||
| 15 | Transfermarkt | Sports | 2.12× | ||
| 16 | Volunteering | Politics & Society | 2.08× | ||
| 17 | Müller (company) | Food & Beverages | 1.68× | ||
| 18 | Hugendubel | Shopping | 1.65× | ||
| 19 | Politics | Politics & Society | 1.56× | ||
| 20 | Tattoos | Fashion & Accessoires | 1.56× |
Personality of the radioWissen audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.32× | |
| Need for Security | CONSERVATISM | 1.30× | |
| Community Orientation | OPEN | 1.27× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sports Activity | POWER | 0.80× | |
| Design Affinity | PREMIUM | 0.84× | |
| Luxury Orientation | PREMIUM | 0.85× |
Frequently asked questions
How many fans does radioWissen have in Germany?
radioWissen has an estimated audience of 488,443 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of radioWissen fans?
56.3% of radioWissen fans are female, 43.7% are male, with an average age of 41.4 years.
Which brands do radioWissen fans like most?
radioWissen fans show strongest brand affinity for Tagesschau (2.35×), Internet radio (6.11×), and Audiobook (3.9×) over the country average.
Where do radioWissen fans live in Germany?
radioWissen fans in Germany are most concentrated in Bayern (reach ~400K), Nordrhein-Westfalen (reach ~100K), and Baden-Württemberg (reach ~70K). These three regions account for the largest share of the active audience.
What other brands do radioWissen fans also like?
Beyond radioWissen itself, the audience over-indexes on Internet radio (6.11×), Audiobook (3.9×), Bayerischer Rundfunk (3.43×), and Podcast (2.24×) compared to the Germany average.
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How to read this data
Audience size is the estimated number of people in Germany who actively search for radioWissen. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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