Rascasse Audience Intelligence

Raiffeisen Bank Target Market in Germany

A data profile of the people who buy, follow and care about Raiffeisen Bank in Germany — modelled from more than twelve digital signal sources. Raiffeisen Bank has an estimated audience of 236,345 people in Germany.

#52among Bank in Germany#2584among Brand in Germany#1351in Business & Career

The average Raiffeisen Bank fan in Germany is 40.6 years old, more male, and lives primarily in Bayern.

The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg.

Top brand affinities include Deutsche Bank, N26, Banking, with strongest over-indexing on Deutsche Bank (10.63× the country average).

Demographically, the Raiffeisen Bank audience skews more male with an average age of 40.6, and over-indexes on personality traits such as Career Orientation, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Raiffeisen Bank fan in Germany is more male, around 40.6 years old, with strong Career Orientation tendencies and a notable affinity for Deutsche Bank.

Category: Business & Career · Type: Brand · Subtype: Bank

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Raiffeisen Bank profile in Germany.

Audience size
236K
in Germany
Gender
44.4%♀
55.6% male
Age
40.6
average years
Country rank
#20393
Brand in Germany
Fig. 01

Search interest · 12-month trend

-17%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Raiffeisen Bank

44.4% are female, 55.6% are male, average age 40.6.

Fig. 02

Gender split

44.4%
Female
55.6%
Male
Demographic split for Raiffeisen Bank audience in Germany
MetricValue
Female44.4%
Male55.6%
Average age40.6
Estimated audience size236,345
Fig. 03

Age distribution

Ø 40.6
average years
Age distribution of the Raiffeisen Bank audience in Germany
Age bracketShare%
16-1916%
20-2917%
30-3922%
40-4925%
50+20%
Fig. 04

Worldwide distribution

4.7%

of the worldwide Raiffeisen Bank audience comes from Germany.

Worldwide audience distribution share by country for Raiffeisen Bank
CountryShare
Romania18.5%
Hungary12.2%
Austria7.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Raiffeisen Bank audience in Germany is strongest.

Fig. 05

Top regions by affinity

Raiffeisen Bank customers by region in Germany
#RegionReachAffinity×
01Bayern~100K3.70×
02Hessen~20K1.36×
03Baden-Württemberg~40K1.13×
04Rheinland-Pfalz~10K1.03×
05Mecklenburg-Vorpommern~4K0.96×
06Niedersachsen~20K0.85×
07Hamburg~5K0.85×
08Thüringen~5K0.83×
09Berlin~9K0.81×
10Bremen~2K0.81×
11Nordrhein-Westfalen~40K0.79×
12Schleswig-Holstein~7K0.79×
13Sachsen-Anhalt~4K0.72×
14Sachsen~8K0.71×
15Saarland~2K0.70×
16Brandenburg~5K0.69×
Fig. 06

Affinity by region

Affinity by region — Raiffeisen Bank, Germany
0.69×1.00×3.70×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Raiffeisen Bank audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Raiffeisen Bank audience
#·InterestCategoryAffinity×
01N26Business & Career14.46×
02Deutsche BankBusiness & Career10.63×
03Online bankingBusiness & Career7.33×
04Home insuranceBusiness & Career7.32×
05Santander BankBusiness & Career6.70×
06BankingBusiness & Career4.74×
07EssoCars & Mobility4.50×
08CommerzbankBusiness & Career3.55×
09PostbankBusiness & Career3.09×
10Western UnionBusiness & Career2.78×
11TargobankBusiness & Career2.68×
12SparkasseBusiness & Career2.56×
13Efficient energy useTechnology & Electronics2.45×
14Aral AGCars & Mobility2.36×
15VacationsTravel & Leisure2.05×
16NatureHome & Garden2.02×
17TransfermarktSports1.90×
18TagesschauMovies & TV1.82×
19FamilyKids & Family1.56×
20Netto Marken-DiscountShopping1.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Raiffeisen Bank audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Raiffeisen Bank audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER1.90×
Need for SecurityCONSERVATISM1.90×
Convenience OrientationPREMIUM1.33×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Raiffeisen Bank audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.79×
ExtroversionTHRILL0.80×
Sports ActivityPOWER0.80×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Raiffeisen Bank's target market in Germany?

Raiffeisen Bank's target market in Germany covers an estimated 236,345 people, concentrated in Bayern and Nordrhein-Westfalen.

02

What is the gender split and age of Raiffeisen Bank customers?

44.4% of the Raiffeisen Bank audience are female, 55.6% are male, with an average age of 40.6 years.

03

Which brands do Raiffeisen Bank fans like most?

Raiffeisen Bank fans show strongest brand affinity for Deutsche Bank (10.63×), N26 (14.46×), and Banking (4.74×) over the country average.

04

Where do Raiffeisen Bank fans live in Germany?

Raiffeisen Bank fans in Germany are most concentrated in Bayern (reach ~100K), Nordrhein-Westfalen (reach ~40K), and Baden-Württemberg (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Raiffeisen Bank fans also like?

Beyond Raiffeisen Bank itself, the audience over-indexes on N26 (14.46×), Banking (4.74×), Commerzbank (3.55×), and Online banking (7.33×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Raiffeisen Bank audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Raiffeisen Bank. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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