Raiffeisen Bank Audience in Germany
Raiffeisen Bank has an estimated audience of 177,158 people in Germany. 43.1% are female, 56.9% are male, average age 41.4. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Cocktail, Peugeot 308, VfL Wolfsburg, Stradivarius, Unique Gifts.
The average Raiffeisen Bank fan in Germany is 41.4 years old, more male, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Cocktail, Peugeot 308, VfL Wolfsburg, with strongest over-indexing on Cocktail (2.7× the country average). Demographically, the Raiffeisen Bank audience skews more male with an average age of 41.4, and over-indexes on personality traits such as Career Orientation, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Brand · Subtype: Bank
Demographics of Raiffeisen Bank fans
| Metric | Value |
|---|---|
| Female | 43.1% |
| Male | 56.9% |
| Average age | 41.4 |
| Estimated audience size | 177,158 |
Audience persona
The typical Raiffeisen Bank fan in Germany is more male, around 41.4 years old, with strong Career Orientation tendencies and a notable affinity for Cocktail.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 144,709 | 3.69× |
| Nordrhein-Westfalen | 39,337 | 0.74× |
| Baden-Württemberg | 38,645 | 1.16× |
| Hessen | 24,402 | 1.31× |
| Niedersachsen | 20,815 | 0.88× |
| Rheinland-Pfalz | 12,743 | 1.04× |
| Berlin | 9,220 | 0.85× |
| Sachsen | 8,269 | 0.69× |
| Schleswig-Holstein | 6,722 | 0.77× |
| Hamburg | 4,761 | 0.86× |
| Thüringen | 4,607 | 0.74× |
| Brandenburg | 4,424 | 0.59× |
| Mecklenburg-Vorpommern | 4,368 | 0.94× |
| Sachsen-Anhalt | 3,863 | 0.61× |
| Saarland | 1,474 | 0.49× |
| Bremen | 1,318 | 0.63× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Cocktail | 2.7× | Food & Beverages |
| Peugeot 308 | 8.08× | Cars & Mobility |
| VfL Wolfsburg | 2.09× | Sports |
| Stradivarius | 1.97× | Shopping |
| Unique Gifts | 1.59× | Shopping |
| Christmas Gift | 1.54× | Kids & Family |
| Birthday Gifts | 1.52× | Kids & Family |
| Overboard (film) | 6.36× | Movies & TV |
| Video izle | 2.45× | |
| Home Delivery | 1.89× | Food & Beverages |
| Metamorphoses | 1.93× | Literature |
| Noodle (Gorillaz) | 1.58× | Music & Radio |
| Esra Erol | 2.74× | Movies & TV |
| Jaguar F-Pace | 3.15× | Cars & Mobility |
| Jacob Tremblay | 2.19× | Movies & TV |
| 7-Eleven | 2.21× | Shopping |
| Coworking | 1.69× | Business & Career |
| Solo climbing | 1.61× | Sports |
| Volvo V60 | 1.91× | Cars & Mobility |
| The Knot (Website) | 3.77× | Kids & Family |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Career Orientation | POWER | 1.77 |
| Need for Security | CONSERVATISM | 1.47 |
| Indulgence | JOY | 1.23 |
| Family Orientation | CONSERVATISM | 1.11 |
| Patriotism | CONSERVATISM | 1.1 |
| Sports Activity | POWER | 1.08 |
Worldwide distribution
| Country | Share |
|---|---|
| Romania | 18.1% |
| Hungary | 13.2% |
| Albania | 7.6% |
See Raiffeisen Bank audiences in other countries
More Bank audiences in Germany
- Commerzbank (14,423,655)
- Sparkasse (11,339,689)
- Postbank (11,283,224)
- Deutsche Bank (6,860,825)
- Targobank (6,768,670)
Frequently asked questions
How many fans does Raiffeisen Bank have in Germany?
Raiffeisen Bank has an estimated audience of 177,158 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Raiffeisen Bank fans?
43.1% of Raiffeisen Bank fans are female, 56.9% are male, with an average age of 41.4 years.
Which brands do Raiffeisen Bank fans like most?
Raiffeisen Bank fans show strongest brand affinity for Cocktail (2.7×), Peugeot 308 (8.08×), and VfL Wolfsburg (2.09×) over the country average.
Where do Raiffeisen Bank fans live in Germany?
Raiffeisen Bank fans in Germany are most concentrated in Bayern (reach 144,709), Nordrhein-Westfalen (reach 39,337), and Baden-Württemberg (reach 38,645). These three regions account for the largest share of the active audience.
What other brands do Raiffeisen Bank fans also like?
Beyond Raiffeisen Bank itself, the audience over-indexes on Peugeot 308 (8.08×), VfL Wolfsburg (2.09×), Stradivarius (1.97×), and Unique Gifts (1.59×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Raiffeisen Bank. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.