Rascasse Audience Intelligence

RTL Exclusiv Audience in Germany

A data profile of the people who buy, follow and care about RTL Exclusiv in Germany — modelled from more than twelve digital signal sources. RTL Exclusiv has an estimated audience of 593,652 people in Germany.

#43among TV show in Germany#491among Movie / TV Show / Series in Germany#1489in Movies & TV

The average RTL Exclusiv fan in Germany is 42.2 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Frauke Ludowig, Let's Dance (German TV series), Angela Finger-Erben, with strongest over-indexing on Frauke Ludowig (16.32× the country average).

Demographically, the RTL Exclusiv audience skews more female with an average age of 42.2, and over-indexes on personality traits such as Extroversion, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical RTL Exclusiv fan in Germany is more female, around 42.2 years old, with strong Extroversion tendencies and a notable affinity for Frauke Ludowig.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV show

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the RTL Exclusiv profile in Germany.

Audience size
594K
in Germany
Gender
80.9%♀
19.1% male
Age
42.2
average years
Country rank
#10194
Movie / TV Show / Series in Germany
Fig. 01

Search interest · 12-month trend

-18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of RTL Exclusiv viewers

80.9% are female, 19.1% are male, average age 42.2.

Fig. 02

Gender split

80.9%
Female
19.1%
Male
Demographic split for RTL Exclusiv audience in Germany
MetricValue
Female80.9%
Male19.1%
Average age42.2
Estimated audience size593,652
Fig. 03

Age distribution

Ø 42.2
average years
Age distribution of the RTL Exclusiv audience in Germany
Age bracketShare%
16-197%
20-2920%
30-3926%
40-4925%
50+21%
Fig. 04

Worldwide distribution

84.7%

of the worldwide RTL Exclusiv audience comes from Germany.

Worldwide audience distribution share by country for RTL Exclusiv
CountryShare
Germany84.7%
Austria7.3%
Switzerland4.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the RTL Exclusiv audience in Germany is strongest.

Fig. 05

Top regions by affinity

RTL Exclusiv fans by region: top regions in Germany
#RegionReachAffinity×
01Schleswig-Holstein~30K1.31×
02Berlin~30K1.15×
03Sachsen-Anhalt~20K1.14×
04Bayern~100K1.08×
05Mecklenburg-Vorpommern~10K1.08×
06Hessen~50K1.07×
07Rheinland-Pfalz~30K1.07×
08Nordrhein-Westfalen~100K1.05×
09Sachsen~30K1.05×
10Thüringen~20K1.05×
11Baden-Württemberg~80K0.99×
12Brandenburg~20K0.96×
13Hamburg~10K0.95×
14Niedersachsen~50K0.88×
15Bremen~4K0.80×
16Saarland~5K0.74×
Fig. 06

Affinity by region

Affinity by region — RTL Exclusiv, Germany
0.74×1.00×1.31×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the RTL Exclusiv audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for RTL Exclusiv audience
#·InterestCategoryAffinity×
01Frauke LudowigMovies & TV16.32×
02Angela Finger-ErbenMovies & TV9.49×
03BrisantMovies & TV7.61×
04Inka BauseMovies & TV6.49×
05Birgit SchrowangeMovies & TV5.24×
06Punkt 12Movies & TV4.64×
07Unter UnsMovies & TV4.32×
08Let's Dance (German TV series)Movies & TV3.73×
09Alles was zähltMovies & TV3.62×
10Hape KerkelingMovies & TV3.28×
11PromiFlashInternet & Social Media3.08×
12Roland KaiserMusic & Radio3.04×
13Florian SilbereisenMusic & Radio2.77×
14Sarah EngelsMovies & TV2.49×
15BUNTE.deInternet & Social Media2.32×
16Schlager musicMusic & Radio2.29×
17Gute Zeiten, schlechte ZeitenMovies & TV2.14×
18RTL TelevisionMovies & TV2.06×
19Helene FischerMusic & Radio2.04×
20FOCUS OnlineNews1.56×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the RTL Exclusiv audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by RTL Exclusiv audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.08×
IndividualismJOY1.05×
CreativityOPEN0.96×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by RTL Exclusiv audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.57×
Risk AppetiteTHRILL0.58×
Urban LifestyleOPEN0.60×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does RTL Exclusiv have in Germany?

RTL Exclusiv has an estimated audience of 593,652 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of RTL Exclusiv viewers?

80.9% of RTL Exclusiv fans are female, 19.1% are male, with an average age of 42.2 years.

03

Which brands do RTL Exclusiv fans like most?

RTL Exclusiv fans show strongest brand affinity for Frauke Ludowig (16.32×), Let's Dance (German TV series) (3.73×), and Angela Finger-Erben (9.49×) over the country average.

04

Where do RTL Exclusiv fans live in Germany?

RTL Exclusiv fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~100K), and Baden-Württemberg (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do RTL Exclusiv fans also like?

Beyond RTL Exclusiv itself, the audience over-indexes on Let's Dance (German TV series) (3.73×), Angela Finger-Erben (9.49×), Inka Bause (6.49×), and Roland Kaiser (3.04×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More TV show audiences in Germany

See RTL Exclusiv audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for RTL Exclusiv. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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