RTL Exclusiv Audience in Germany

Demographics of RTL Exclusiv fans

Audience persona

The typical RTL Exclusiv fan in Germany is more female, around 42.2 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Frauke Ludowig.

Top regions in Germany

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Worldwide distribution

See RTL Exclusiv audiences in other countries

• RTL Exclusiv — United States
• RTL Exclusiv — United Kingdom
• RTL Exclusiv — France
• RTL Exclusiv — Italy
• RTL Exclusiv — Spain
• RTL Exclusiv — Brazil
• RTL Exclusiv — Japan
• RTL Exclusiv — South Korea
• RTL Exclusiv — India

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• Bauer sucht Frau (3,559,258)

Frequently asked questions

How many fans does RTL Exclusiv have in Germany?

RTL Exclusiv has an estimated audience of 596,742 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

What is the gender split and age of RTL Exclusiv fans?

80.9% of RTL Exclusiv fans are female, 19.1% are male, with an average age of 42.2 years.

Which brands do RTL Exclusiv fans like most?

RTL Exclusiv fans show strongest brand affinity for Frauke Ludowig (16.32×), Gala (3.29×), and Let's Dance (German TV series) (3.73×) over the country average.

Where do RTL Exclusiv fans live in Germany?

RTL Exclusiv fans in Germany are most concentrated in Nordrhein-Westfalen (reach 141,921), Bayern (reach 106,388), and Baden-Württemberg (reach 83,296). These three regions account for the largest share of the active audience.

What other brands do RTL Exclusiv fans also like?

Beyond RTL Exclusiv itself, the audience over-indexes on Gala (3.29×), Let's Dance (German TV series) (3.73×), Roland Kaiser (3.04×), and Inka Bause (6.49×) compared to the Germany average.

How to read this data

Audience size is the estimated number of people in Germany who actively search for RTL Exclusiv. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.