Brisant Audience in Germany
Brisant has an estimated audience of 809,792 people in Germany. 73.7% are female, 26.3% are male, average age 41.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Rossmann, Home Office, Stradivarius, Time (magazine), Škoda Kodiaq.
The average Brisant fan in Germany is 41.3 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Rossmann, Home Office, Stradivarius, with strongest over-indexing on Rossmann (1.84× the country average). Demographically, the Brisant audience skews more female with an average age of 41.3, and over-indexes on personality traits such as Healthy Lifestyle, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series
Demographics of Brisant fans
| Metric | Value |
|---|---|
| Female | 73.7% |
| Male | 26.3% |
| Average age | 41.3 |
| Estimated audience size | 809,792 |
Audience persona
The typical Brisant fan in Germany is more female, around 41.3 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Rossmann.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 143,629 | 0.81× |
| Bayern | 102,924 | 0.79× |
| Baden-Württemberg | 89,226 | 0.81× |
| Niedersachsen | 86,469 | 1.1× |
| Sachsen | 67,348 | 1.7× |
| Hessen | 47,517 | 0.77× |
| Sachsen-Anhalt | 33,363 | 1.59× |
| Rheinland-Pfalz | 31,919 | 0.79× |
| Thüringen | 29,686 | 1.44× |
| Berlin | 28,616 | 0.79× |
| Brandenburg | 27,866 | 1.11× |
| Schleswig-Holstein | 26,626 | 0.92× |
| Mecklenburg-Vorpommern | 15,401 | 1× |
| Hamburg | 13,767 | 0.75× |
| Saarland | 7,798 | 0.78× |
| Bremen | 5,973 | 0.86× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Rossmann | 1.84× | Shopping |
| Home Office | 2.68× | Business & Career |
| Stradivarius | 1.97× | Shopping |
| Time (magazine) | 2× | News |
| Škoda Kodiaq | 1.6× | Cars & Mobility |
| Esra Erol | 4.02× | Movies & TV |
| Figure painting (hobby) | 2.36× | Arts & Culture |
| Competitive dance | 3.08× | Sports |
| Emperor Entertainment Group | 2.05× | Business & Career |
| Preacher (comics) | 3.67× | Literature |
| Loincloth | 1.54× | Fashion & Accessoires |
| Zagreb | 1.77× | Travel & Leisure |
| Keeper (password manager) | 1.92× | Technology & Electronics |
| Homesteading | 2.84× | Home & Garden |
| Coworking | 1.62× | Business & Career |
| Krasnodar | 3.24× | Travel & Leisure |
| The Equalizer | 1.92× | Movies & TV |
| Cross-country equestrianism | 3.05× | Sports |
| Huck (magazine) | 3.61× | Internet & Social Media |
| Volvo V60 | 1.74× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Healthy Lifestyle | BALANCE | 1.06 |
| DIY Mentality | THRILL | 1.04 |
| Family Orientation | CONSERVATISM | 0.99 |
| Creativity | OPEN | 0.97 |
| Pet Ownership | JOY | 0.96 |
| LGBTQ+ Identity | OPEN | 0.95 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 90.6% |
| Austria | 1.9% |
| Switzerland | 1.6% |
See Brisant audiences in other countries
More TV series audiences in Germany
- Euphoria (17,064,080)
- Natural World (14,669,113)
- Game of Thrones (10,121,751)
- Superman (10,006,308)
- Friends (9,772,934)
Frequently asked questions
How many fans does Brisant have in Germany?
Brisant has an estimated audience of 809,792 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Brisant fans?
73.7% of Brisant fans are female, 26.3% are male, with an average age of 41.3 years.
Which brands do Brisant fans like most?
Brisant fans show strongest brand affinity for Rossmann (1.84×), Home Office (2.68×), and Stradivarius (1.97×) over the country average.
Where do Brisant fans live in Germany?
Brisant fans in Germany are most concentrated in Nordrhein-Westfalen (reach 143,629), Bayern (reach 102,924), and Baden-Württemberg (reach 89,226). These three regions account for the largest share of the active audience.
What other brands do Brisant fans also like?
Beyond Brisant itself, the audience over-indexes on Home Office (2.68×), Stradivarius (1.97×), Time (magazine) (2×), and Škoda Kodiaq (1.6×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Brisant. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.