Brisant Audience in Germany
A data profile of the people who buy, follow and care about Brisant in Germany — modelled from more than twelve digital signal sources. Brisant has an estimated audience of 853,289 people in Germany.
The average Brisant fan in Germany is 42.0 years old, more female, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include PromiFlash, Scooby-Doo, Tagesschau, with strongest over-indexing on PromiFlash (7.4× the country average).
Demographically, the Brisant audience skews more female with an average age of 42.0, and over-indexes on personality traits such as Patriotism, Indulgence.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Brisant fan in Germany is more female, around 42.0 years old, with strong Patriotism tendencies and a notable affinity for PromiFlash.
At a glance
The key figures that characterise the Brisant profile in Germany.
Search interest · 12-month trend
Demographics of Brisant viewers
72.7% are female, 27.3% are male, average age 42.0.
Gender split
| Metric | Value |
|---|---|
| Female | 72.7% |
| Male | 27.3% |
| Average age | 42.0 |
| Estimated audience size | 853,289 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 19% | |
| 30-39 | 23% | |
| 40-49 | 25% | |
| 50+ | 23% |
Worldwide distribution
of the worldwide Brisant audience comes from Germany.
| Country | Share |
|---|---|
| Germany | 90.6% |
| Austria | 1.8% |
| Switzerland | 1.6% |
Geography
Where the Brisant audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Sachsen | ~70K | 1.62× | |
| 02 | Sachsen-Anhalt | ~40K | 1.60× | |
| 03 | Thüringen | ~30K | 1.45× | |
| 04 | Brandenburg | ~30K | 1.07× | |
| 05 | Niedersachsen | ~90K | 1.06× | |
| 06 | Mecklenburg-Vorpommern | ~20K | 1.05× | |
| 07 | Schleswig-Holstein | ~30K | 0.94× | |
| 08 | Bremen | ~7K | 0.92× | |
| 09 | Saarland | ~9K | 0.87× | |
| 10 | Baden-Württemberg | ~100K | 0.82× | |
| 11 | Bayern | ~100K | 0.81× | |
| 12 | Rheinland-Pfalz | ~30K | 0.79× | |
| 13 | Berlin | ~30K | 0.79× | |
| 14 | Nordrhein-Westfalen | ~100K | 0.76× | |
| 15 | Hessen | ~50K | 0.75× | |
| 16 | Hamburg | ~10K | 0.74× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Brisant audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Michael Douglas | Movies & TV | 9.69× | ||
| 02 | Scooby-Doo | Movies & TV | 7.42× | ||
| 03 | PromiFlash | Internet & Social Media | 7.40× | ||
| 04 | Punkt 12 | Movies & TV | 5.74× | ||
| 05 | Das Erste | Movies & TV | 5.14× | ||
| 06 | Alles was zählt | Movies & TV | 4.32× | ||
| 07 | Storm of Love | Movies & TV | 4.28× | ||
| 08 | Hollywood | Travel & Leisure | 4.25× | ||
| 09 | Dieter Bohlen | Music & Radio | 3.82× | ||
| 10 | Let's Dance (German TV series) | Movies & TV | 3.54× | ||
| 11 | MSN | News | 3.43× | ||
| 12 | Transfermarkt | Sports | 3.37× | ||
| 13 | Roland Kaiser | Music & Radio | 3.03× | ||
| 14 | RTL Television | Movies & TV | 2.93× | ||
| 15 | Tagesschau | Movies & TV | 2.76× | ||
| 16 | Vacations | Travel & Leisure | 2.37× | ||
| 17 | Nature | Home & Garden | 2.30× | ||
| 18 | Müller (company) | Food & Beverages | 2.13× | ||
| 19 | Sportschau | Sports | 2.05× | ||
| 20 | Family | Kids & Family | 1.69× |
Personality of the Brisant audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.20× | |
| Indulgence | JOY | 1.18× | |
| Healthy Lifestyle | BALANCE | 1.15× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.81× | |
| Luxury Orientation | PREMIUM | 0.81× | |
| Sports Activity | POWER | 0.83× |
Frequently asked questions
How many fans does Brisant have in Germany?
Brisant has an estimated audience of 853,289 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Brisant viewers?
72.7% of Brisant fans are female, 27.3% are male, with an average age of 42.0 years.
Which brands do Brisant fans like most?
Brisant fans show strongest brand affinity for PromiFlash (7.4×), Scooby-Doo (7.42×), and Tagesschau (2.76×) over the country average.
Where do Brisant fans live in Germany?
Brisant fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~100K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.
What other brands do Brisant fans also like?
Beyond Brisant itself, the audience over-indexes on Scooby-Doo (7.42×), Tagesschau (2.76×), Michael Douglas (9.69×), and Transfermarkt (3.37×) compared to the Germany average.
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How to read this data
Audience size is the estimated number of people in Germany who actively search for Brisant. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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