Saskia Esken Audience in Germany
Saskia Esken has an estimated audience of 1,063,383 people in Germany. 44.6% are female, 55.4% are male, average age 42.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Markus Lanz, Reinhard Mey, Satire, Western Union, German television comedy.
The average Saskia Esken fan in Germany is 42.6 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Markus Lanz, Reinhard Mey, Satire, with strongest over-indexing on Markus Lanz (6.38× the country average). Demographically, the Saskia Esken audience skews more male with an average age of 42.6, and over-indexes on personality traits such as Need for Security, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Politics & Society · Type: Person · Subtype: Politician
Demographics of Saskia Esken fans
| Metric | Value |
|---|---|
| Female | 44.6% |
| Male | 55.4% |
| Average age | 42.6 |
| Estimated audience size | 1,063,383 |
Audience persona
The typical Saskia Esken fan in Germany is more male, around 42.6 years old, with strong Need for Security tendencies and a notable affinity for Markus Lanz.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 205,613 | 0.88× |
| Bayern | 148,557 | 0.87× |
| Baden-Württemberg | 138,286 | 0.95× |
| Niedersachsen | 94,589 | 0.92× |
| Hessen | 67,996 | 0.84× |
| Sachsen | 67,768 | 1.3× |
| Rheinland-Pfalz | 50,964 | 0.96× |
| Berlin | 50,151 | 1.05× |
| Brandenburg | 47,958 | 1.45× |
| Thüringen | 37,027 | 1.37× |
| Sachsen-Anhalt | 33,092 | 1.2× |
| Schleswig-Holstein | 32,946 | 0.86× |
| Mecklenburg-Vorpommern | 22,931 | 1.13× |
| Hamburg | 17,619 | 0.73× |
| Saarland | 10,811 | 0.83× |
| Bremen | 5,949 | 0.65× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Markus Lanz | 6.38× | Movies & TV |
| Reinhard Mey | 8.19× | Music & Radio |
| Satire | 6.04× | Literature |
| Western Union | 4.85× | Business & Career |
| German television comedy | 5.49× | Movies & TV |
| Renewable energy | 2.91× | Business & Career |
| Der Tagesspiegel | 3.43× | News |
| Payback | 4.12× | Shopping |
| Jotex | 20.21× | Shopping |
| Spiegel Online | 1.95× | News |
| FC Bayern Munich | 1.71× | Sports |
| Pets | 1.62× | Pets & Animals |
| Tagesschau | 1.7× | Movies & TV |
| Scooby-Doo | 4.27× | Movies & TV |
| Roland Kaiser | 2.91× | Music & Radio |
| Sam Neill | 8.62× | Movies & TV |
| Automobiles | 1.63× | Cars & Mobility |
| Thomas Gottschalk | 2.69× | Movies & TV |
| Sustainable energy | 2.45× | Home & Garden |
| Real property | 3.44× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 1.65 |
| LGBTQ+ Identity | OPEN | 1.6 |
| Sustainability | BALANCE | 1.46 |
| Early Adopter Mentality | POWER | 1.38 |
| Pet Ownership | JOY | 1.35 |
| Community Orientation | OPEN | 1.23 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 90.5% |
| Switzerland | 2.3% |
| Austria | 2.2% |
See Saskia Esken audiences in other countries
More Politician audiences in Germany
- Julia Klöckner (6,353,376)
- Friedrich Merz (5,955,023)
- Alice Weidel (4,603,801)
- Annalena Baerbock (3,196,163)
- Lars Klingbeil (3,027,025)
Frequently asked questions
How many fans does Saskia Esken have in Germany?
Saskia Esken has an estimated audience of 1,063,383 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Saskia Esken fans?
44.6% of Saskia Esken fans are female, 55.4% are male, with an average age of 42.6 years.
Which brands do Saskia Esken fans like most?
Saskia Esken fans show strongest brand affinity for Markus Lanz (6.38×), Reinhard Mey (8.19×), and Satire (6.04×) over the country average.
Where do Saskia Esken fans live in Germany?
Saskia Esken fans in Germany are most concentrated in Nordrhein-Westfalen (reach 205,613), Bayern (reach 148,557), and Baden-Württemberg (reach 138,286). These three regions account for the largest share of the active audience.
What other brands do Saskia Esken fans also like?
Beyond Saskia Esken itself, the audience over-indexes on Reinhard Mey (8.19×), Satire (6.04×), Western Union (4.85×), and German television comedy (5.49×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Saskia Esken. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.