A data profile of the people who buy, follow and care about Sixx in Germany — modelled from more than twelve digital signal sources. Sixx has an estimated audience of 881,151 people in Germany.
The average Sixx fan in Germany is 38.7 years old, more female, and lives primarily in Bayern.
The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg.
Top brand affinities include Let's Dance (German TV series), Dakota Johnson, Taff (TV series), with strongest over-indexing on Let's Dance (German TV series) (10.79× the country average).
Demographically, the Sixx audience skews more female with an average age of 38.7, and over-indexes on personality traits such as Spirituality, Pet Ownership.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Sixx fan in Germany is more female, around 38.7 years old, with strong Spirituality tendencies and a notable affinity for Let's Dance (German TV series).
The key figures that characterise the Sixx profile in Germany.
74.1% are female, 25.9% are male, average age 38.7.
| Metric | Value |
|---|---|
| Female | 74.1% |
| Male | 25.9% |
| Average age | 38.7 |
| Estimated audience size | 881,151 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 21% | |
| 20-29 | 20% | |
| 30-39 | 19% | |
| 40-49 | 19% | |
| 50+ | 20% |
of the worldwide Sixx audience comes from Germany.
| Country | Share |
|---|---|
| Germany | 56.6% |
| India | 7.9% |
| United States | 5.3% |
Where the Sixx audience in Germany is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Hessen | ~90K | 1.29× | |
| 02 | Thüringen | ~30K | 1.11× | |
| 03 | Sachsen-Anhalt | ~20K | 1.08× | |
| 04 | Niedersachsen | ~90K | 1.07× | |
| 05 | Rheinland-Pfalz | ~50K | 1.06× | |
| 06 | Schleswig-Holstein | ~30K | 1.06× | |
| 07 | Bayern | ~100K | 1.04× | |
| 08 | Saarland | ~10K | 1.02× | |
| 09 | Hamburg | ~20K | 1.00× | |
| 10 | Mecklenburg-Vorpommern | ~20K | 0.99× | |
| 11 | Sachsen | ~40K | 0.97× | |
| 12 | Brandenburg | ~30K | 0.97× | |
| 13 | Baden-Württemberg | ~100K | 0.94× | |
| 14 | Berlin | ~40K | 0.92× | |
| 15 | Bremen | ~6K | 0.82× | |
| 16 | Nordrhein-Westfalen | ~100K | 0.74× |
The strongest cross-interests of the Sixx audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Anna und die Liebe | Movies & TV | 35.76× | ||
| 02 | Taff (TV series) | Movies & TV | 27.00× | ||
| 03 | Paula KOMMT | Kids & Family | 18.98× | ||
| 04 | Dakota Johnson | Movies & TV | 17.53× | ||
| 05 | Channing Tatum | Movies & TV | 12.13× | ||
| 06 | Let's Dance (German TV series) | Movies & TV | 10.79× | ||
| 07 | Lola Weippert | Movies & TV | 9.64× | ||
| 08 | Matthias Schweighöfer | Movies & TV | 8.02× | ||
| 09 | Pretty Little Liars (TV series) | Movies & TV | 7.71× | ||
| 10 | The Voice of Germany | Movies & TV | 7.30× | ||
| 11 | Ruby O. Fee | Movies & TV | 6.40× | ||
| 12 | Gute Zeiten, schlechte Zeiten | Movies & TV | 6.27× | ||
| 13 | Hape Kerkeling | Movies & TV | 5.91× | ||
| 14 | Television channel | Movies & TV | 5.73× | ||
| 15 | Victoria Swarovski | Internet & Social Media | 5.54× | ||
| 16 | Desiree Nick | Movies & TV | 4.83× | ||
| 17 | Sat.1 | Movies & TV | 3.98× | ||
| 18 | RTL Television | Movies & TV | 3.78× | ||
| 19 | Bild | News | 1.85× | ||
| 20 | Tagesschau | Movies & TV | 1.80× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 1.45× | |
| Pet Ownership | JOY | 1.30× | |
| Community Orientation | OPEN | 1.22× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.68× | |
| Early Adopter Mentality | POWER | 0.81× | |
| Urban Lifestyle | OPEN | 0.82× |
Sixx has an estimated audience of 881,151 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
74.1% of Sixx fans are female, 25.9% are male, with an average age of 38.7 years.
Sixx fans show strongest brand affinity for Let's Dance (German TV series) (10.79×), Dakota Johnson (17.53×), and Taff (TV series) (27×) over the country average.
Sixx fans in Germany are most concentrated in Bayern (reach ~100K), Nordrhein-Westfalen (reach ~100K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.
Beyond Sixx itself, the audience over-indexes on Dakota Johnson (17.53×), Taff (TV series) (27×), Gute Zeiten, schlechte Zeiten (6.27×), and Anna und die Liebe (35.76×) compared to the Germany average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Germany who actively search for Sixx. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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