Sixx Audience in Germany
Sixx has an estimated audience of 880,907 people in Germany. 74.1% are female, 25.9% are male, average age 38.7. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Let's Dance (German TV series), Dakota Johnson, Taff (TV series), Gute Zeiten, schlechte Zeiten, Anna und die Liebe.
The average Sixx fan in Germany is 38.7 years old, more female, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Let's Dance (German TV series), Dakota Johnson, Taff (TV series), with strongest over-indexing on Let's Dance (German TV series) (10.79× the country average). Demographically, the Sixx audience skews more female with an average age of 38.7, and over-indexes on personality traits such as Pet Ownership, Creativity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Movies & TV · Type: TV Channel
Demographics of Sixx fans
| Metric | Value |
|---|---|
| Female | 74.1% |
| Male | 25.9% |
| Average age | 38.7 |
| Estimated audience size | 880,907 |
Audience persona
The typical Sixx fan in Germany is more female, around 38.7 years old, with strong Pet Ownership tendencies and a notable affinity for Let's Dance (German TV series).
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 154,703 | 1.09× |
| Nordrhein-Westfalen | 119,594 | 0.62× |
| Baden-Württemberg | 115,831 | 0.96× |
| Niedersachsen | 90,115 | 1.05× |
| Hessen | 83,866 | 1.25× |
| Rheinland-Pfalz | 48,120 | 1.09× |
| Sachsen | 42,503 | 0.98× |
| Berlin | 38,524 | 0.98× |
| Schleswig-Holstein | 33,242 | 1.05× |
| Brandenburg | 27,050 | 0.99× |
| Thüringen | 25,859 | 1.15× |
| Sachsen-Anhalt | 25,424 | 1.11× |
| Hamburg | 19,884 | 1× |
| Mecklenburg-Vorpommern | 15,747 | 0.94× |
| Saarland | 11,069 | 1.02× |
| Bremen | 5,298 | 0.7× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Let's Dance (German TV series) | 10.79× | Movies & TV |
| Dakota Johnson | 17.53× | Movies & TV |
| Taff (TV series) | 27× | Movies & TV |
| Gute Zeiten, schlechte Zeiten | 6.27× | Movies & TV |
| Anna und die Liebe | 35.76× | Movies & TV |
| Lola Weippert | 9.64× | Movies & TV |
| Television channel | 5.73× | Movies & TV |
| Channing Tatum | 12.13× | Movies & TV |
| Paula KOMMT | 18.98× | Kids & Family |
| RTL Television | 3.78× | Movies & TV |
| Sat.1 | 3.98× | Movies & TV |
| The Voice of Germany | 7.3× | Movies & TV |
| Ruby O. Fee | 6.4× | Movies & TV |
| Bild | 1.85× | News |
| Tagesschau | 1.8× | Movies & TV |
| Hape Kerkeling | 5.91× | Movies & TV |
| Pretty Little Liars (TV series) | 7.71× | Movies & TV |
| Crime film | 6.58× | Movies & TV |
| Marc Eggers | 8.51× | Internet & Social Media |
| Pitch Perfect | 12.29× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 1.64 |
| Creativity | OPEN | 1.27 |
| LGBTQ+ Identity | OPEN | 1.25 |
| Healthy Lifestyle | BALANCE | 1.24 |
| Price Sensitivity | PREMIUM | 1.19 |
| DIY Mentality | THRILL | 1.18 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 57.0% |
| India | 7.4% |
| United States | 5.3% |
See Sixx audiences in other countries
More Movies & TV audiences in Germany
- ZDF (11,817,984)
- Sport1 (Netherlands) (11,468,333)
- Netflix (9,224,186)
- RTL Television (8,157,870)
- QVC (7,551,798)
Frequently asked questions
How many fans does Sixx have in Germany?
Sixx has an estimated audience of 880,907 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Sixx fans?
74.1% of Sixx fans are female, 25.9% are male, with an average age of 38.7 years.
Which brands do Sixx fans like most?
Sixx fans show strongest brand affinity for Let's Dance (German TV series) (10.79×), Dakota Johnson (17.53×), and Taff (TV series) (27×) over the country average.
Where do Sixx fans live in Germany?
Sixx fans in Germany are most concentrated in Bayern (reach 154,703), Nordrhein-Westfalen (reach 119,594), and Baden-Württemberg (reach 115,831). These three regions account for the largest share of the active audience.
What other brands do Sixx fans also like?
Beyond Sixx itself, the audience over-indexes on Dakota Johnson (17.53×), Taff (TV series) (27×), Gute Zeiten, schlechte Zeiten (6.27×), and Anna und die Liebe (35.76×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Sixx. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.