Sparks (band) Audience in Germany
Sparks (band) has an estimated audience of 319,817 people in Germany. 48.4% are female, 51.6% are male, average age 31.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: LinkedIn, Thomas Gottschalk, Children's literature, Children's clothing, Etsy.
The average Sparks (band) fan in Germany is 31.5 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include LinkedIn, Thomas Gottschalk, Children's literature, with strongest over-indexing on LinkedIn (1.54× the country average). Demographically, the Sparks (band) audience skews balanced with an average age of 31.5, and over-indexes on personality traits such as Mindfulness, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: Person · Subtype: Band
Demographics of Sparks (band) fans
| Metric | Value |
|---|---|
| Female | 48.4% |
| Male | 51.6% |
| Average age | 31.5 |
| Estimated audience size | 319,817 |
Audience persona
The typical Sparks (band) fan in Germany is balanced, around 31.5 years old, with strong Mindfulness tendencies and a notable affinity for LinkedIn.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 84,819 | 1.21× |
| Bayern | 57,071 | 1.11× |
| Baden-Württemberg | 45,975 | 1.05× |
| Hessen | 33,360 | 1.37× |
| Niedersachsen | 30,336 | 0.98× |
| Berlin | 17,419 | 1.22× |
| Rheinland-Pfalz | 14,588 | 0.91× |
| Sachsen | 13,416 | 0.86× |
| Schleswig-Holstein | 11,021 | 0.96× |
| Brandenburg | 8,847 | 0.89× |
| Hamburg | 7,787 | 1.08× |
| Thüringen | 6,191 | 0.76× |
| Sachsen-Anhalt | 5,821 | 0.7× |
| Mecklenburg-Vorpommern | 4,429 | 0.73× |
| Saarland | 4,286 | 1.09× |
| Bremen | 2,974 | 1.09× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| 1.54× | Internet & Social Media | |
| Thomas Gottschalk | 1.68× | Movies & TV |
| Children's literature | 2.05× | Literature |
| Children's clothing | 1.53× | Fashion & Accessoires |
| Etsy | 1.55× | Fashion & Accessoires |
| Child care | 1.76× | Kids & Family |
| Der Tagesspiegel | 1.51× | News |
| Phil Collins | 1.73× | Music & Radio |
| Mindfulness | 1.5× | Health |
| Depeche Mode | 2.14× | Music & Radio |
| David Bowie | 1.86× | Music & Radio |
| Private school | 1.79× | Kids & Family |
| Crowdfunding | 1.68× | Business & Career |
| Leonardo DiCaprio | 1.54× | Movies & TV |
| Laundry detergent | 2.07× | Home & Garden |
| Jennifer Aniston | 1.69× | Movies & TV |
| The New York Times | 1.69× | News |
| Walmart | 1.74× | Shopping |
| Toothbrush | 1.87× | Beauty & Wellness |
| Denver Nuggets | 1.82× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Mindfulness | BALANCE | 1.5 |
| Early Adopter Mentality | POWER | 1.48 |
| Sustainability | BALANCE | 1.31 |
| Family Orientation | CONSERVATISM | 1.3 |
| Community Orientation | OPEN | 1.22 |
| Tradition | CONSERVATISM | 1.17 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 17.7% |
| India | 10.2% |
| United Kingdom | 10.0% |
See Sparks (band) audiences in other countries
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Frequently asked questions
How many fans does Sparks (band) have in Germany?
Sparks (band) has an estimated audience of 319,817 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Sparks (band) fans?
48.4% of Sparks (band) fans are female, 51.6% are male, with an average age of 31.5 years.
Which brands do Sparks (band) fans like most?
Sparks (band) fans show strongest brand affinity for LinkedIn (1.54×), Thomas Gottschalk (1.68×), and Children's literature (2.05×) over the country average.
Where do Sparks (band) fans live in Germany?
Sparks (band) fans in Germany are most concentrated in Nordrhein-Westfalen (reach 84,819), Bayern (reach 57,071), and Baden-Württemberg (reach 45,975). These three regions account for the largest share of the active audience.
What other brands do Sparks (band) fans also like?
Beyond Sparks (band) itself, the audience over-indexes on Thomas Gottschalk (1.68×), Children's literature (2.05×), Children's clothing (1.53×), and Etsy (1.55×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Sparks (band). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.