Sparks (band) Audience in United States

Sparks (band) logo

Sparks (band) has an estimated audience of 3,161,450 people in United States. 73.8% are female, 26.2% are male, average age 38.8. Top regions: California, Texas, Florida. Top brand affinities: Saving, Necktie, WFTS-TV, Mariel Hemingway, Al Ahly SC.

The average Sparks (band) fan in United States is 38.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Saving, Necktie, WFTS-TV, with strongest over-indexing on Saving (1.53× the country average). Demographically, the Sparks (band) audience skews more female with an average age of 38.8, and over-indexes on personality traits such as Indulgence, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Band

Demographics of Sparks (band) fans

Demographic split for Sparks (band) audience in United States
MetricValue
Female73.8%
Male26.2%
Average age38.8
Estimated audience size3,161,450

Audience persona

The typical Sparks (band) fan in United States is more female, around 38.8 years old, with strong Indulgence tendencies and a notable affinity for Saving.

Top regions in United States

Top regions ranked by reach for Sparks (band) in United States
RegionReachAffinity
California379,0721.09×
Texas310,6011.14×
Florida205,2320.96×
New York143,5900.81×
Georgia117,6681.21×
Illinois114,3211.09×
Oklahoma105,2733×
Pennsylvania100,6880.95×
North Carolina90,4520.95×
Ohio90,0850.92×
Virginia75,3410.98×
Michigan71,6190.87×
Tennessee69,0581.09×
Louisiana67,0421.64×
Alabama66,1301.5×
Nevada64,0812.1×
Arizona61,8030.96×
New Jersey61,4530.76×
Washington57,6510.91×
Missouri56,9141.12×
Maryland54,6401.01×
Indiana53,3260.92×
Wisconsin49,9741.05×
South Carolina48,3731.02×
Colorado44,4060.89×
Massachusetts43,2410.69×
Kentucky40,1661.01×
Arkansas39,1001.5×
Mississippi36,7681.41×
Minnesota35,2530.78×
Oregon28,8400.8×
Utah26,3920.93×
Kansas25,6101.03×
Iowa21,6900.83×
Connecticut21,0230.66×
West Virginia17,4151.18×
Idaho15,3960.97×
New Mexico14,8360.94×
Nebraska13,9490.88×
Maine8,7470.77×
New Hampshire7,7200.62×
Washington, District of Columbia7,4490.78×
Montana7,3780.84×
Hawaii6,9060.51×
Rhode Island6,6830.66×
Delaware6,5460.75×
South Dakota5,6950.78×
North Dakota5,1590.79×
Alaska4,0510.6×
Wyoming3,7230.79×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Sparks (band) audience
BrandAffinityCategory
Saving1.53×Business & Career
Necktie2.11×Fashion & Accessoires
WFTS-TV1.83×Movies & TV
Mariel Hemingway2.22×Fashion & Accessoires
Al Ahly SC1.7×Sports
Buenavista (Madrid)1.78×Travel & Leisure
Gemma Ward2.76×Fashion & Accessoires
The Finder (U.S. TV series)3.45×Movies & TV
Brooklyn College1.58×Business & Career
Tequila Cazadores1.59×Food & Beverages
Shannon Leto2.15×Movies & TV
All You Need Is Love2.36×Music & Radio
Cash Cab (U.S. game show)1.83×Movies & TV
Country Garden1.8×Home & Garden
Oscar Niemeyer1.66×Arts & Culture
FOX13 & myfoxtampabay.com1.52×Movies & TV
Cachoeira1.6×Travel & Leisure
Cache Cache1.65×Fashion & Accessoires
Elizabeth Hoyt2.14×Literature
Ribbon cable1.52×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Sparks (band) audience
TraitClusterScore
IndulgenceJOY1.5
Family OrientationCONSERVATISM1.47
MindfulnessBALANCE1.4
Convenience OrientationPREMIUM1.14
Design AffinityPREMIUM1.12
Community OrientationOPEN1.1

Worldwide distribution

Worldwide audience distribution share by country for Sparks (band)
CountryShare
United States17.7%
India10.2%
United Kingdom10.0%

See Sparks (band) audiences in other countries

More Band audiences in United States

Frequently asked questions

How many fans does Sparks (band) have in United States?

Sparks (band) has an estimated audience of 3,161,450 people in United States, concentrated in California and Texas.

What is the gender split and age of Sparks (band) fans?

73.8% of Sparks (band) fans are female, 26.2% are male, with an average age of 38.8 years.

Which brands do Sparks (band) fans like most?

Sparks (band) fans show strongest brand affinity for Saving (1.53×), Necktie (2.11×), and WFTS-TV (1.83×) over the country average.

Where do Sparks (band) fans live in United States?

Sparks (band) fans in United States are most concentrated in California (reach 379,072), Texas (reach 310,601), and Florida (reach 205,232). These three regions account for the largest share of the active audience.

What other brands do Sparks (band) fans also like?

Beyond Sparks (band) itself, the audience over-indexes on Necktie (2.11×), WFTS-TV (1.83×), Mariel Hemingway (2.22×), and Al Ahly SC (1.7×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Sparks (band). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.