Rascasse Audience Intelligence

Sport coat Audience in Germany

A data profile of the people who buy, follow and care about Sport coat in Germany — modelled from more than twelve digital signal sources. Sport coat has an estimated audience of 268,176 people in Germany.

#6535among Topic in Germany#869in Fashion & Accessoires

The average Sport coat fan in Germany is 42.1 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Koenigsegg, Richard Mille, Maison Margiela, with strongest over-indexing on Koenigsegg (32.54× the country average).

Demographically, the Sport coat audience skews more female with an average age of 42.1, and over-indexes on personality traits such as Luxury Orientation, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Sport coat fan in Germany is more female, around 42.1 years old, with strong Luxury Orientation tendencies and a notable affinity for Koenigsegg.

Category: Fashion & Accessoires · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Sport coat profile in Germany.

Audience size
268K
in Germany
Gender
60.6%♀
39.4% male
Age
42.1
average years
Country rank
#18799
Topic in Germany
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Sport coat fans

60.6% are female, 39.4% are male, average age 42.1.

Fig. 02

Gender split

60.6%
Female
39.4%
Male
Demographic split for Sport coat audience in Germany
MetricValue
Female60.6%
Male39.4%
Average age42.1
Estimated audience size268,176
Fig. 03

Age distribution

Ø 42.1
average years
Age distribution of the Sport coat audience in Germany
Age bracketShare%
16-1916%
20-2916%
30-3919%
40-4921%
50+29%
Fig. 04

Worldwide distribution

3.1%

of the worldwide Sport coat audience comes from Germany.

Worldwide audience distribution share by country for Sport coat
CountryShare
United States20.2%
South Korea15.3%
Japan12.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Sport coat audience in Germany is strongest.

Fig. 05

Top regions by affinity

Sport coat fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~20K1.59×
02Bremen~3K1.22×
03Hamburg~7K1.17×
04Hessen~20K1.15×
05Saarland~3K1.05×
06Bayern~40K1.04×
07Mecklenburg-Vorpommern~5K0.95×
08Baden-Württemberg~30K0.94×
09Thüringen~6K0.94×
10Rheinland-Pfalz~10K0.92×
11Sachsen-Anhalt~6K0.92×
12Schleswig-Holstein~9K0.91×
13Brandenburg~7K0.89×
14Nordrhein-Westfalen~50K0.88×
15Sachsen~10K0.88×
16Niedersachsen~20K0.80×
Fig. 06

Affinity by region

Affinity by region — Sport coat, Germany
0.80×1.00×1.59×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Sport coat audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Sport coat audience
#·InterestCategoryAffinity×
01KoenigseggCars & Mobility32.54×
02BlancpainFashion & Accessoires26.02×
03Nomos GlashütteFashion & Accessoires23.36×
04Richard MilleFashion & Accessoires23.06×
05Black Veil BridesMusic & Radio20.00×
06Nissan PatrolCars & Mobility20.00×
07Marni (clothing)Fashion & Accessoires16.12×
08Maison MargielaFashion & Accessoires13.88×
09Roberto CavalliFashion & Accessoires13.14×
10Astro (Malaysian satellite television)Movies & TV12.72×
11RimowaFashion & Accessoires12.46×
12BalmainFashion & Accessoires11.23×
13Leonard CohenMusic & Radio10.84×
14Chrono24Shopping10.10×
15Mytheresa.comShopping8.91×
16OuterwearFashion & Accessoires7.63×
17Audemars PiguetFashion & Accessoires7.43×
18PandoraFashion & Accessoires6.87×
19WholesaleFashion & Accessoires4.09×
20TagesschauMovies & TV1.83×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Sport coat audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Sport coat audience · What stands out
TraitClusterDeviationScore
Luxury OrientationPREMIUM2.37×
Quality AwarenessPREMIUM2.15×
Design AffinityPREMIUM2.00×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Sport coat audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.73×
Convenience OrientationPREMIUM0.82×
SpiritualityBALANCE0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Sport coat have in Germany?

Sport coat has an estimated audience of 268,176 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Sport coat fans?

60.6% of Sport coat fans are female, 39.4% are male, with an average age of 42.1 years.

03

Which brands do Sport coat fans like most?

Sport coat fans show strongest brand affinity for Koenigsegg (32.54×), Richard Mille (23.06×), and Maison Margiela (13.88×) over the country average.

04

Where do Sport coat fans live in Germany?

Sport coat fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~50K), Bayern (reach ~40K), and Baden-Württemberg (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Sport coat fans also like?

Beyond Sport coat itself, the audience over-indexes on Richard Mille (23.06×), Maison Margiela (13.88×), Blancpain (26.02×), and Rimowa (12.46×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion & Accessoires audiences in Germany

See Sport coat audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Sport coat. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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