Sport coat Audience in Germany
Sport coat has an estimated audience of 268,176 people in Germany. 60.6% are female, 39.4% are male, average age 42.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: JACK & JONES, Maison Margiela, Outerwear, Rimowa, Marni (clothing).
The average Sport coat fan in Germany is 42.1 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include JACK & JONES, Maison Margiela, Outerwear, with strongest over-indexing on JACK & JONES (75.56× the country average). Demographically, the Sport coat audience skews more female with an average age of 42.1, and over-indexes on personality traits such as Luxury Orientation, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Topic
Demographics of Sport coat fans
| Metric | Value |
|---|---|
| Female | 60.6% |
| Male | 39.4% |
| Average age | 42.1 |
| Estimated audience size | 268,176 |
Audience persona
The typical Sport coat fan in Germany is more female, around 42.1 years old, with strong Luxury Orientation tendencies and a notable affinity for JACK & JONES.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 49,899 | 0.85× |
| Bayern | 46,147 | 1.07× |
| Baden-Württemberg | 35,918 | 0.98× |
| Hessen | 26,213 | 1.28× |
| Berlin | 23,146 | 1.93× |
| Niedersachsen | 17,013 | 0.65× |
| Rheinland-Pfalz | 10,935 | 0.81× |
| Sachsen | 9,694 | 0.74× |
| Hamburg | 7,907 | 1.3× |
| Schleswig-Holstein | 7,068 | 0.73× |
| Thüringen | 4,663 | 0.68× |
| Brandenburg | 4,597 | 0.55× |
| Sachsen-Anhalt | 4,529 | 0.65× |
| Bremen | 4,071 | 1.77× |
| Mecklenburg-Vorpommern | 3,983 | 0.78× |
| Saarland | 3,959 | 1.2× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| JACK & JONES | 75.56× | Fashion & Accessoires |
| Maison Margiela | 14.83× | Fashion & Accessoires |
| Outerwear | 9.17× | Fashion & Accessoires |
| Rimowa | 12.04× | Fashion & Accessoires |
| Marni (clothing) | 20× | Fashion & Accessoires |
| Black Veil Brides | 20× | Music & Radio |
| Chrono24 | 10.41× | Shopping |
| Leonard Cohen | 10.89× | Music & Radio |
| Tagesschau | 2× | Movies & TV |
| Pandora | 5.23× | Fashion & Accessoires |
| Breuninger | 3.11× | Fashion & Accessoires |
| Hermès | 2.69× | Fashion & Accessoires |
| Shania Twain | 12.27× | Music & Radio |
| Jennifer Love Hewitt | 9.11× | Movies & TV |
| Zenith | 10.93× | Fashion & Accessoires |
| Piaget | 8.44× | Fashion & Accessoires |
| Pets | 1.64× | Pets & Animals |
| Chopard | 7.7× | Fashion & Accessoires |
| Transfermarkt | 2.41× | Sports |
| Patagonia | 4.91× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 2.72 |
| Early Adopter Mentality | POWER | 2.21 |
| Quality Awareness | PREMIUM | 2.15 |
| Sports Activity | POWER | 1.84 |
| Design Affinity | PREMIUM | 1.82 |
| Sustainability | BALANCE | 1.72 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.2% |
| South Korea | 15.3% |
| Japan | 12.1% |
See Sport coat audiences in other countries
More Fashion & Accessoires audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Sport coat have in Germany?
Sport coat has an estimated audience of 268,176 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Sport coat fans?
60.6% of Sport coat fans are female, 39.4% are male, with an average age of 42.1 years.
Which brands do Sport coat fans like most?
Sport coat fans show strongest brand affinity for JACK & JONES (75.56×), Maison Margiela (14.83×), and Outerwear (9.17×) over the country average.
Where do Sport coat fans live in Germany?
Sport coat fans in Germany are most concentrated in Nordrhein-Westfalen (reach 49,899), Bayern (reach 46,147), and Baden-Württemberg (reach 35,918). These three regions account for the largest share of the active audience.
What other brands do Sport coat fans also like?
Beyond Sport coat itself, the audience over-indexes on Maison Margiela (14.83×), Outerwear (9.17×), Rimowa (12.04×), and Marni (clothing) (20×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Sport coat. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.