Stress management Audience in Germany

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Stress management has an estimated audience of 639,016 people in Germany. 72.9% are female, 27.1% are male, average age 37.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Western Union, Real property, Stress Relief, Tagesschau, Livemusic.

The average Stress management fan in Germany is 37.9 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Western Union, Real property, Stress Relief, with strongest over-indexing on Western Union (9.47× the country average). Demographically, the Stress management audience skews more female with an average age of 37.9, and over-indexes on personality traits such as Mindfulness, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

Category: Health · Type: Topic

Demographics of Stress management fans

Demographic split for Stress management audience in Germany
MetricValue
Female72.9%
Male27.1%
Average age37.9
Estimated audience size639,016

Audience persona

The typical Stress management fan in Germany is more female, around 37.9 years old, with strong Mindfulness tendencies and a notable affinity for Western Union.

Top regions in Germany

Top regions ranked by reach for Stress management in Germany
RegionReachAffinity
Nordrhein-Westfalen112,9430.81×
Bayern103,5621.01×
Baden-Württemberg79,2080.91×
Hessen70,5071.45×
Berlin56,5481.98×
Niedersachsen41,0640.66×
Rheinland-Pfalz26,5780.83×
Sachsen19,4990.62×
Schleswig-Holstein16,5140.72×
Hamburg14,0980.98×
Brandenburg12,1170.61×
Thüringen11,7780.72×
Mecklenburg-Vorpommern11,4980.94×
Sachsen-Anhalt11,4390.69×
Saarland10,0011.27×
Bremen9,8151.8×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Stress management audience
BrandAffinityCategory
Western Union9.47×Business & Career
Real property8.88×Home & Garden
Stress Relief26.49×Health
Tagesschau2.06×Movies & TV
Livemusic3.31×Music & Radio
Pets1.77×Pets & Animals
Spiegel Online2.08×News
JACK & JONES14.09×Fashion & Accessoires
True Detective3.99×Movies & TV
Netto Marken-Discount2.04×Shopping
Focus3.15×News
Self-awareness2.74×Health
Image scanner9.7×Technology & Electronics
Cat food2.83×Pets & Animals
Emily Brontë20×Literature
Automobiles1.64×Cars & Mobility
Synthpop9.66×Music & Radio
Lieferando.de1.85×Food & Beverages
Natural foods3.34×Food & Beverages
Do it yourself (DIY)1.68×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Stress management audience
TraitClusterScore
MindfulnessBALANCE2.25
Sports ActivityPOWER1.77
Healthy LifestyleBALANCE1.73
SustainabilityBALANCE1.65
Pet OwnershipJOY1.63
LGBTQ+ IdentityOPEN1.51

Worldwide distribution

Worldwide audience distribution share by country for Stress management
CountryShare
United States23.0%
Germany6.1%
Japan6.0%

See Stress management audiences in other countries

More Health audiences in Germany

Frequently asked questions

How many fans does Stress management have in Germany?

Stress management has an estimated audience of 639,016 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

What is the gender split and age of Stress management fans?

72.9% of Stress management fans are female, 27.1% are male, with an average age of 37.9 years.

Which brands do Stress management fans like most?

Stress management fans show strongest brand affinity for Western Union (9.47×), Real property (8.88×), and Stress Relief (26.49×) over the country average.

Where do Stress management fans live in Germany?

Stress management fans in Germany are most concentrated in Nordrhein-Westfalen (reach 112,943), Bayern (reach 103,562), and Baden-Württemberg (reach 79,208). These three regions account for the largest share of the active audience.

What other brands do Stress management fans also like?

Beyond Stress management itself, the audience over-indexes on Real property (8.88×), Stress Relief (26.49×), Tagesschau (2.06×), and Livemusic (3.31×) compared to the Germany average.

How to read this data

Audience size is the estimated number of people in Germany who actively search for Stress management. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.