Stress management Audience in Germany

Stress management has an estimated audience of 639,016 people in Germany. 72.9% are female, 27.1% are male, average age 37.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Western Union, Real property, Stress Relief, Tagesschau, Livemusic.
The average Stress management fan in Germany is 37.9 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Western Union, Real property, Stress Relief, with strongest over-indexing on Western Union (9.47× the country average). Demographically, the Stress management audience skews more female with an average age of 37.9, and over-indexes on personality traits such as Mindfulness, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Health · Type: Topic
Demographics of Stress management fans
| Metric | Value |
|---|---|
| Female | 72.9% |
| Male | 27.1% |
| Average age | 37.9 |
| Estimated audience size | 639,016 |
Audience persona
The typical Stress management fan in Germany is more female, around 37.9 years old, with strong Mindfulness tendencies and a notable affinity for Western Union.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 112,943 | 0.81× |
| Bayern | 103,562 | 1.01× |
| Baden-Württemberg | 79,208 | 0.91× |
| Hessen | 70,507 | 1.45× |
| Berlin | 56,548 | 1.98× |
| Niedersachsen | 41,064 | 0.66× |
| Rheinland-Pfalz | 26,578 | 0.83× |
| Sachsen | 19,499 | 0.62× |
| Schleswig-Holstein | 16,514 | 0.72× |
| Hamburg | 14,098 | 0.98× |
| Brandenburg | 12,117 | 0.61× |
| Thüringen | 11,778 | 0.72× |
| Mecklenburg-Vorpommern | 11,498 | 0.94× |
| Sachsen-Anhalt | 11,439 | 0.69× |
| Saarland | 10,001 | 1.27× |
| Bremen | 9,815 | 1.8× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Western Union | 9.47× | Business & Career |
| Real property | 8.88× | Home & Garden |
| Stress Relief | 26.49× | Health |
| Tagesschau | 2.06× | Movies & TV |
| Livemusic | 3.31× | Music & Radio |
| Pets | 1.77× | Pets & Animals |
| Spiegel Online | 2.08× | News |
| JACK & JONES | 14.09× | Fashion & Accessoires |
| True Detective | 3.99× | Movies & TV |
| Netto Marken-Discount | 2.04× | Shopping |
| Focus | 3.15× | News |
| Self-awareness | 2.74× | Health |
| Image scanner | 9.7× | Technology & Electronics |
| Cat food | 2.83× | Pets & Animals |
| Emily Brontë | 20× | Literature |
| Automobiles | 1.64× | Cars & Mobility |
| Synthpop | 9.66× | Music & Radio |
| Lieferando.de | 1.85× | Food & Beverages |
| Natural foods | 3.34× | Food & Beverages |
| Do it yourself (DIY) | 1.68× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Mindfulness | BALANCE | 2.25 |
| Sports Activity | POWER | 1.77 |
| Healthy Lifestyle | BALANCE | 1.73 |
| Sustainability | BALANCE | 1.65 |
| Pet Ownership | JOY | 1.63 |
| LGBTQ+ Identity | OPEN | 1.51 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 23.0% |
| Germany | 6.1% |
| Japan | 6.0% |
See Stress management audiences in other countries
More Health audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Stress management have in Germany?
Stress management has an estimated audience of 639,016 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Stress management fans?
72.9% of Stress management fans are female, 27.1% are male, with an average age of 37.9 years.
Which brands do Stress management fans like most?
Stress management fans show strongest brand affinity for Western Union (9.47×), Real property (8.88×), and Stress Relief (26.49×) over the country average.
Where do Stress management fans live in Germany?
Stress management fans in Germany are most concentrated in Nordrhein-Westfalen (reach 112,943), Bayern (reach 103,562), and Baden-Württemberg (reach 79,208). These three regions account for the largest share of the active audience.
What other brands do Stress management fans also like?
Beyond Stress management itself, the audience over-indexes on Real property (8.88×), Stress Relief (26.49×), Tagesschau (2.06×), and Livemusic (3.31×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Stress management. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.