Rascasse Audience Intelligence

Stress management Audience in Germany

A data profile of the people who buy, follow and care about Stress management in Germany — modelled from more than twelve digital signal sources. Stress management has an estimated audience of 639,016 people in Germany.

#4073among Topic in Germany#281in Health

The average Stress management fan in Germany is 37.9 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern.

Top brand affinities include Hugendubel, Tagesschau, Self-awareness, with strongest over-indexing on Hugendubel (3.9× the country average).

Demographically, the Stress management audience skews more female with an average age of 37.9, and over-indexes on personality traits such as Mindfulness, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Stress management fan in Germany is more female, around 37.9 years old, with strong Mindfulness tendencies and a notable affinity for Hugendubel.

Category: Health · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Stress management profile in Germany.

Audience size
639K
in Germany
Gender
72.9%♀
27.1% male
Age
37.9
average years
Country rank
#9577
Topic in Germany
Fig. 01

Search interest · 12-month trend

+169%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Stress management fans

72.9% are female, 27.1% are male, average age 37.9.

Fig. 02

Gender split

72.9%
Female
27.1%
Male
Demographic split for Stress management audience in Germany
MetricValue
Female72.9%
Male27.1%
Average age37.9
Estimated audience size639,016
Fig. 03

Age distribution

Ø 37.9
average years
Age distribution of the Stress management audience in Germany
Age bracketShare%
16-1922%
20-2918%
30-3922%
40-4925%
50+13%
Fig. 04

Worldwide distribution

6.1%

of the worldwide Stress management audience comes from Germany.

Worldwide audience distribution share by country for Stress management
CountryShare
United States23.0%
Germany6.1%
Japan6.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Stress management audience in Germany is strongest.

Fig. 05

Top regions by affinity

Stress management fans by region: top regions in Germany
#RegionReachAffinity×
01Nordrhein-Westfalen~200K1.23×
02Berlin~30K1.17×
03Bremen~6K1.16×
04Thüringen~20K1.11×
05Saarland~9K1.11×
06Schleswig-Holstein~20K1.05×
07Baden-Württemberg~90K1.04×
08Hessen~50K1.04×
09Rheinland-Pfalz~30K1.04×
10Niedersachsen~60K0.98×
11Sachsen-Anhalt~20K0.97×
12Brandenburg~20K0.95×
13Mecklenburg-Vorpommern~10K0.90×
14Bayern~90K0.87×
15Sachsen~30K0.83×
16Hamburg~10K0.80×
Fig. 06

Affinity by region

Affinity by region — Stress management, Germany
0.80×1.00×1.23×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Stress management audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Stress management audience
#·InterestCategoryAffinity×
01Stress ReliefHealth22.02×
02Emily BrontëLiterature20.00×
03MartiniqueTravel & Leisure20.00×
04Nate DiazSports20.00×
05HeilpraktikerHealth11.20×
06HinduismPolitics & Society6.65×
07AyurvedaHealth5.96×
08Crime fictionLiterature4.98×
09True DetectiveMovies & TV4.05×
10HugendubelShopping3.90×
11Robert RedfordMovies & TV3.89×
12Alternative medicineBusiness & Career3.86×
13Self-awarenessHealth3.37×
14ActivismPolitics & Society3.11×
15Ski resortTravel & Leisure3.09×
16Unique GiftsShopping3.04×
17Job interviewBusiness & Career2.80×
18FocusNews2.77×
19TagesschauMovies & TV2.34×
20Netto Marken-DiscountShopping1.87×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Stress management audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Stress management audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE2.75×
Quality AwarenessPREMIUM1.94×
SpiritualityBALANCE1.71×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Stress management audience · Rather not
TraitClusterDeviationScore
Social Media UsageJOY0.92×
PatriotismCONSERVATISM0.92×
Price SensitivityPREMIUM0.96×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Stress management have in Germany?

Stress management has an estimated audience of 639,016 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.

02

What is the gender split and age of Stress management fans?

72.9% of Stress management fans are female, 27.1% are male, with an average age of 37.9 years.

03

Which brands do Stress management fans like most?

Stress management fans show strongest brand affinity for Hugendubel (3.9×), Tagesschau (2.34×), and Self-awareness (3.37×) over the country average.

04

Where do Stress management fans live in Germany?

Stress management fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Baden-Württemberg (reach ~90K), and Bayern (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do Stress management fans also like?

Beyond Stress management itself, the audience over-indexes on Tagesschau (2.34×), Self-awareness (3.37×), Stress Relief (22.02×), and Crime fiction (4.98×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Health audiences in Germany

See Stress management audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Stress management. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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