A data profile of the people who buy, follow and care about Stress management in United States — modelled from more than twelve digital signal sources. Stress management has an estimated audience of 2,404,588 people in United States.
The average Stress management fan in United States is 39.1 years old, more female, and lives primarily in Texas.
The audience is concentrated in Texas, California, Florida.
Top brand affinities include Sustainable energy, Organic food, Innovation, with strongest over-indexing on Sustainable energy (3.33× the country average).
Demographically, the Stress management audience skews more female with an average age of 39.1, and over-indexes on personality traits such as Community Orientation, Mindfulness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Stress management fan in United States is more female, around 39.1 years old, with strong Community Orientation tendencies and a notable affinity for Sustainable energy.
The key figures that characterise the Stress management profile in United States.
71.0% are female, 29.0% are male, average age 39.1.
| Metric | Value |
|---|---|
| Female | 71.0% |
| Male | 29.0% |
| Average age | 39.1 |
| Estimated audience size | 2,404,588 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 23% | |
| 20-29 | 16% | |
| 30-39 | 18% | |
| 40-49 | 23% | |
| 50+ | 20% |
Where the Stress management audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Missouri | ~50K | 1.24× | |
| 02 | West Virginia | ~10K | 1.24× | |
| 03 | North Dakota | ~6K | 1.24× | |
| 04 | Louisiana | ~40K | 1.23× | |
| 05 | Mississippi | ~20K | 1.23× | |
| 06 | Colorado | ~50K | 1.22× | |
| 07 | Idaho | ~10K | 1.22× | |
| 08 | Connecticut | ~30K | 1.20× | |
| 09 | Texas | ~200K | 1.18× | |
| 10 | Oklahoma | ~30K | 1.15× | |
| 11 | South Dakota | ~6K | 1.15× | |
| 12 | Alaska | ~6K | 1.13× | |
| 13 | Kentucky | ~30K | 1.11× | |
| 14 | Iowa | ~20K | 1.10× | |
| 15 | South Carolina | ~40K | 1.08× | |
| 16 | New York | ~100K | 1.07× | |
| 17 | Illinois | ~90K | 1.07× | |
| 18 | North Carolina | ~80K | 1.06× | |
| 19 | New Hampshire | ~10K | 1.04× | |
| 20 | Ohio | ~80K | 1.03× | |
| 21 | Indiana | ~50K | 1.03× | |
| 22 | Alabama | ~30K | 1.03× | |
| 23 | Oregon | ~30K | 1.03× | |
| 24 | Rhode Island | ~8K | 1.03× | |
| 25 | Kansas | ~20K | 1.02× | |
| 26 | Arizona | ~50K | 1.01× | |
| 27 | Florida | ~200K | 1.00× | |
| 28 | Michigan | ~60K | 1.00× | |
| 29 | Tennessee | ~50K | 0.99× | |
| 30 | Utah | ~20K | 0.96× | |
| 31 | Georgia | ~70K | 0.95× | |
| 32 | Nebraska | ~10K | 0.95× | |
| 33 | Vermont | ~4K | 0.94× | |
| 34 | Arkansas | ~20K | 0.92× | |
| 35 | Pennsylvania | ~70K | 0.91× | |
| 36 | Virginia | ~50K | 0.89× | |
| 37 | Maryland | ~40K | 0.89× | |
| 38 | Wisconsin | ~30K | 0.89× | |
| 39 | Delaware | ~6K | 0.89× | |
| 40 | New Mexico | ~10K | 0.88× | |
| 41 | Nevada | ~20K | 0.87× | |
| 42 | California | ~200K | 0.86× | |
| 43 | Maine | ~7K | 0.86× | |
| 44 | Montana | ~6K | 0.85× | |
| 45 | New Jersey | ~50K | 0.83× | |
| 46 | Minnesota | ~30K | 0.83× | |
| 47 | Washington | ~40K | 0.78× | |
| 48 | Massachusetts | ~40K | 0.76× | |
| 49 | Washington, District of Columbia | ~5K | 0.69× | |
| 50 | Hawaii | ~7K | 0.64× |
The strongest cross-interests of the Stress management audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Gut flora | Health | 7.28× | ||
| 02 | Wearable technology | Technology & Electronics | 4.22× | ||
| 03 | Relaxation technique | Health | 4.19× | ||
| 04 | Self-healing | Health | 4.08× | ||
| 05 | Sustainable energy | Home & Garden | 3.33× | ||
| 06 | Self-awareness | Health | 2.59× | ||
| 07 | Motivational speaking | Business & Career | 2.58× | ||
| 08 | Innovation | Business & Career | 2.54× | ||
| 09 | Renewable energy | Business & Career | 2.31× | ||
| 10 | Microwave oven | Home & Garden | 2.18× | ||
| 11 | Pharmacy | Business & Career | 2.10× | ||
| 12 | Charitable organization | Politics & Society | 2.06× | ||
| 13 | Massage | Health | 2.01× | ||
| 14 | Organic food | Food & Beverages | 1.98× | ||
| 15 | Stress (biology) | Health | 1.92× | ||
| 16 | Self-love | Health | 1.83× | ||
| 17 | Discount stores | Shopping | 1.79× | ||
| 18 | Nonprofit organization | Politics & Society | 1.63× | ||
| 19 | Tradition | Politics & Society | 1.60× | ||
| 20 | Meditation | Health | 1.58× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 2.16× | |
| Mindfulness | BALANCE | 1.98× | |
| Family Orientation | CONSERVATISM | 1.96× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.78× | |
| Luxury Orientation | PREMIUM | 0.93× | |
| Social Media Usage | JOY | 1.01× |
Stress management has an estimated audience of 2,404,588 people in United States, concentrated in Texas and California.
71.0% of Stress management fans are female, 29.0% are male, with an average age of 39.1 years.
Stress management fans show strongest brand affinity for Sustainable energy (3.33×), Organic food (1.98×), and Innovation (2.54×) over the country average.
Stress management fans in United States are most concentrated in Texas (reach ~200K), California (reach ~200K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Stress management itself, the audience over-indexes on Organic food (1.98×), Innovation (2.54×), Self-awareness (2.59×), and Nonprofit organization (1.63×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Stress management. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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