Stud farm Audience in Germany
Stud farm has an estimated audience of 488,382 people in Germany. 71.0% are female, 29.0% are male, average age 38.2. Top brand affinities: Paul Schockemöhle, Arabian horse, Haflinger, Ariat, Spy Game.
Top brand affinities include Paul Schockemöhle, Arabian horse, Haflinger, with strongest over-indexing on Paul Schockemöhle (69.83× the country average). Demographically, the Stud farm audience skews more female with an average age of 38.2, and over-indexes on personality traits such as Pet Ownership, Sustainability.
Category: Travel & Leisure · Type: Touchpoint
Demographics of Stud farm fans
| Metric | Value |
|---|---|
| Female | 71.0% |
| Male | 29.0% |
| Average age | 38.2 |
| Estimated audience size | 488,382 |
Audience persona
The typical Stud farm fan in Germany is more female, around 38.2 years old, with strong Pet Ownership tendencies and a notable affinity for Paul Schockemöhle.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Paul Schockemöhle | 69.83× | Sports |
| Arabian horse | 11.81× | Pets & Animals |
| Haflinger | 32.15× | Fashion & Accessoires |
| Ariat | 40.39× | Fashion & Accessoires |
| Spy Game | 32.58× | Movies & TV |
| Isabell Werth | 17× | Sports |
| Monty Roberts | 73.88× | Pets & Animals |
| Equestrian at the Summer Olympics | 83.46× | Sports |
| Krämer Pferdesport | 16.34× | Sports |
| Cat food | 3.93× | Pets & Animals |
| Christian Ahlmann | 51.31× | Sports |
| Eurodressage | 41.47× | Sports |
| Fressnapf | 3.48× | Shopping |
| Tagesschau | 1.76× | Movies & TV |
| Rachel McAdams | 11.14× | Movies & TV |
| Tour de France | 5.03× | Sports |
| Veterinary medicine | 3.29× | Business & Career |
| Christie's | 9.92× | Business & Career |
| Cowboy boot | 13.11× | Fashion & Accessoires |
| Catering | 3.82× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 2.18 |
| Sustainability | BALANCE | 1.58 |
| Sports Activity | POWER | 1.57 |
| Early Adopter Mentality | POWER | 1.44 |
| LGBTQ+ Identity | OPEN | 1.33 |
| Family Orientation | CONSERVATISM | 1.3 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 16.9% |
| Brazil | 16.7% |
| Germany | 11.3% |
See Stud farm audiences in other countries
More Travel & Leisure audiences in Germany
- Boutiques (11,567,591)
- Parties (11,488,089)
- Beauty salons (11,178,494)
- Shopping malls (11,108,935)
- Supermarket (10,969,874)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Stud farm. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.