A data profile of the people who buy, follow and care about Stud farm in Germany — modelled from more than twelve digital signal sources. Stud farm has an estimated audience of 488,382 people in Germany.
Stud farm has an estimated audience of 488,382 people in Germany. 71.0% are female, 29.0% are male, average age 38.2. Top brand affinities: Paul Schockemöhle, Arabian horse, Christian Ahlmann, Haflinger, Horse racing.
Top brand affinities include Paul Schockemöhle, Arabian horse, Christian Ahlmann, with strongest over-indexing on Paul Schockemöhle (61.66× the country average).
Demographically, the Stud farm audience skews more female with an average age of 38.2, and over-indexes on personality traits such as Pet Ownership, Spirituality.
The typical Stud farm fan in Germany is more female, around 38.2 years old, with strong Pet Ownership tendencies and a notable affinity for Paul Schockemöhle.
The key figures that characterise the Stud farm profile in Germany.
71.0% are female, 29.0% are male, average age 38.2.
| Metric | Value |
|---|---|
| Female | 71.0% |
| Male | 29.0% |
| Average age | 38.2 |
| Estimated audience size | 488,382 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 26% | |
| 20-29 | 17% | |
| 30-39 | 17% | |
| 40-49 | 21% | |
| 50+ | 20% |
of the worldwide Stud farm audience comes from Germany.
| Country | Share |
|---|---|
| United States | 16.9% |
| Brazil | 16.7% |
| Germany | 11.3% |
The strongest cross-interests of the Stud farm audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Monty Roberts | Pets & Animals | 99.17× | ||
| 02 | Paul Schockemöhle | Sports | 61.66× | ||
| 03 | Christian Ahlmann | Sports | 44.98× | ||
| 04 | Eurodressage | Sports | 44.59× | ||
| 05 | Haflinger | Fashion & Accessoires | 41.75× | ||
| 06 | Spy Game | Movies & TV | 38.46× | ||
| 07 | Ariat | Fashion & Accessoires | 27.92× | ||
| 08 | Marcus Ehning | Sports | 26.97× | ||
| 09 | Ludger Beerbaum | Sports | 21.55× | ||
| 10 | Horze | Sports | 21.20× | ||
| 11 | Isabell Werth | Sports | 20.30× | ||
| 12 | Krämer Pferdesport | Sports | 17.20× | ||
| 13 | Rachel McAdams | Movies & TV | 16.11× | ||
| 14 | Christie's | Business & Career | 14.75× | ||
| 15 | Horse racing | Sports | 14.50× | ||
| 16 | Arabian horse | Pets & Animals | 14.25× | ||
| 17 | Robert De Niro | Movies & TV | 8.41× | ||
| 18 | Veterinary medicine | Business & Career | 4.73× | ||
| 19 | Postbank | Business & Career | 3.17× | ||
| 20 | Müller (company) | Food & Beverages | 2.61× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 1.69× | |
| Spirituality | BALANCE | 1.54× | |
| Sustainability | BALANCE | 1.41× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.74× | |
| Luxury Orientation | PREMIUM | 0.81× | |
| Design Affinity | PREMIUM | 0.81× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Germany who actively search for Stud farm. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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