Supply chain management Audience in Germany
Supply chain management has an estimated audience of 1,067,420 people in Germany. 56.5% are female, 43.5% are male, average age 44.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Discount stores, Shopping, Design, Beauty, Shoes.
The average Supply chain management fan in Germany is 44.2 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Discount stores, Shopping, Design, with strongest over-indexing on Discount stores (3.5× the country average). Demographically, the Supply chain management audience skews more female with an average age of 44.2, and over-indexes on personality traits such as Need for Security, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Topic
Demographics of Supply chain management fans
| Metric | Value |
|---|---|
| Female | 56.5% |
| Male | 43.5% |
| Average age | 44.2 |
| Estimated audience size | 1,067,420 |
Audience persona
The typical Supply chain management fan in Germany is more female, around 44.2 years old, with strong Need for Security tendencies and a notable affinity for Discount stores.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 301,048 | 1.29× |
| Bayern | 216,405 | 1.26× |
| Baden-Württemberg | 211,479 | 1.45× |
| Hessen | 110,995 | 1.36× |
| Niedersachsen | 107,531 | 1.04× |
| Rheinland-Pfalz | 55,365 | 1.04× |
| Berlin | 52,233 | 1.09× |
| Sachsen | 38,079 | 0.73× |
| Hamburg | 38,023 | 1.58× |
| Schleswig-Holstein | 37,835 | 0.99× |
| Thüringen | 18,554 | 0.68× |
| Brandenburg | 17,584 | 0.53× |
| Sachsen-Anhalt | 15,074 | 0.55× |
| Bremen | 10,778 | 1.18× |
| Saarland | 10,377 | 0.79× |
| Mecklenburg-Vorpommern | 9,067 | 0.44× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Discount stores | 3.5× | Shopping |
| Shopping | 2.7× | Shopping |
| Design | 2.89× | Home & Garden |
| Beauty | 2.61× | Beauty & Wellness |
| Shoes | 3.2× | Fashion & Accessoires |
| Borussia Dortmund | 2.19× | Sports |
| Physical fitness | 2.72× | Sports |
| Footwear | 3.39× | Fashion & Accessoires |
| Family | 2.77× | Kids & Family |
| Cooking | 2.75× | Food & Beverages |
| Furniture | 2.89× | Home & Garden |
| Fitness and wellness | 2.57× | Sports |
| Cosmetics | 2.74× | Beauty & Wellness |
| Architecture | 3.1× | Business & Career |
| 2.39× | Internet & Social Media | |
| YouTube | 2.43× | Movies & TV |
| Current events | 2.6× | Arts & Culture |
| Smartphones | 2.61× | Technology & Electronics |
| Mobile phones | 2.63× | Technology & Electronics |
| Physical exercise | 2.72× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 1.43 |
| Price Sensitivity | PREMIUM | 1.41 |
| DIY Mentality | THRILL | 1.38 |
| Family Orientation | CONSERVATISM | 1.36 |
| Indulgence | JOY | 1.25 |
| Patriotism | CONSERVATISM | 1.25 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 14.7% |
| Germany | 9.9% |
| France | 6.6% |
See Supply chain management audiences in other countries
- Supply chain management — United States
- Supply chain management — United Kingdom
- Supply chain management — France
- Supply chain management — Italy
- Supply chain management — Spain
- Supply chain management — Brazil
- Supply chain management — Japan
- Supply chain management — South Korea
- Supply chain management — India
More Business & Career audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Supply chain management have in Germany?
Supply chain management has an estimated audience of 1,067,420 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Supply chain management fans?
56.5% of Supply chain management fans are female, 43.5% are male, with an average age of 44.2 years.
Which brands do Supply chain management fans like most?
Supply chain management fans show strongest brand affinity for Discount stores (3.5×), Shopping (2.7×), and Design (2.89×) over the country average.
Where do Supply chain management fans live in Germany?
Supply chain management fans in Germany are most concentrated in Nordrhein-Westfalen (reach 301,048), Bayern (reach 216,405), and Baden-Württemberg (reach 211,479). These three regions account for the largest share of the active audience.
What other brands do Supply chain management fans also like?
Beyond Supply chain management itself, the audience over-indexes on Shopping (2.7×), Design (2.89×), Beauty (2.61×), and Shoes (3.2×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Supply chain management. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.