Rascasse Audience Intelligence

Supply chain management Audience in Germany

A data profile of the people who buy, follow and care about Supply chain management in Germany — modelled from more than twelve digital signal sources. Supply chain management has an estimated audience of 1,067,420 people in Germany.

#3016among Topic in Germany#552in Business & Career

The average Supply chain management fan in Germany is 44.2 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include dB’s, Discount stores, Shopping, with strongest over-indexing on dB’s (2.33× the country average).

Demographically, the Supply chain management audience skews more female with an average age of 44.2, and over-indexes on personality traits such as Price Sensitivity, Creativity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Supply chain management fan in Germany is more female, around 44.2 years old, with strong Price Sensitivity tendencies and a notable affinity for dB’s.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Supply chain management profile in Germany.

Audience size
1.1M
in Germany
Gender
56.5%♀
43.5% male
Age
44.2
average years
Country rank
#6154
Topic in Germany
Fig. 01

Search interest · 12-month trend

-30%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Supply chain management fans

56.5% are female, 43.5% are male, average age 44.2.

Fig. 02

Gender split

56.5%
Female
43.5%
Male
Demographic split for Supply chain management audience in Germany
MetricValue
Female56.5%
Male43.5%
Average age44.2
Estimated audience size1,067,420
Fig. 03

Age distribution

Ø 44.2
average years
Age distribution of the Supply chain management audience in Germany
Age bracketShare%
16-196%
20-2916%
30-3924%
40-4927%
50+27%
Fig. 04

Worldwide distribution

9.9%

of the worldwide Supply chain management audience comes from Germany.

Worldwide audience distribution share by country for Supply chain management
CountryShare
United States14.7%
Germany9.9%
France6.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Supply chain management audience in Germany is strongest.

Fig. 05

Top regions by affinity

Supply chain management fans by region: top regions in Germany
#RegionReachAffinity×
01Baden-Württemberg~200K1.34×
02Hamburg~30K1.34×
03Hessen~100K1.28×
04Nordrhein-Westfalen~300K1.25×
05Bayern~200K1.19×
06Bremen~10K1.12×
07Niedersachsen~100K1.04×
08Rheinland-Pfalz~60K1.03×
09Schleswig-Holstein~40K1.01×
10Berlin~50K1.00×
11Saarland~10K0.94×
12Thüringen~20K0.91×
13Sachsen~40K0.78×
14Sachsen-Anhalt~20K0.74×
15Brandenburg~20K0.71×
16Mecklenburg-Vorpommern~10K0.68×
Fig. 06

Affinity by region

Affinity by region — Supply chain management, Germany
0.68×1.00×1.34×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Supply chain management audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Supply chain management audience
#·InterestCategoryAffinity×
01Discount storesShopping3.50×
02FootwearFashion & Accessoires3.39×
03ShoesFashion & Accessoires3.20×
04ArchitectureBusiness & Career3.10×
05DesignHome & Garden2.89×
06FurnitureHome & Garden2.89×
07FamilyKids & Family2.77×
08CookingFood & Beverages2.75×
09CosmeticsBeauty & Wellness2.74×
10Physical fitnessSports2.72×
11ShoppingShopping2.70×
12Mobile phonesTechnology & Electronics2.63×
13BeautyBeauty & Wellness2.61×
14SmartphonesTechnology & Electronics2.61×
15Current eventsArts & Culture2.60×
16Fitness and wellnessSports2.57×
17YouTubeMovies & TV2.43×
18InstagramInternet & Social Media2.39×
19dB’sMusic & Radio2.33×
20FIFA World CupSports2.22×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Supply chain management audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Supply chain management audience · What stands out
TraitClusterDeviationScore
Price SensitivityPREMIUM2.36×
CreativityOPEN2.14×
Family OrientationCONSERVATISM2.14×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Supply chain management audience · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.83×
Healthy LifestyleBALANCE0.89×
Pet OwnershipJOY1.02×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Supply chain management have in Germany?

Supply chain management has an estimated audience of 1,067,420 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Supply chain management fans?

56.5% of Supply chain management fans are female, 43.5% are male, with an average age of 44.2 years.

03

Which brands do Supply chain management fans like most?

Supply chain management fans show strongest brand affinity for dB’s (2.33×), Discount stores (3.5×), and Shopping (2.7×) over the country average.

04

Where do Supply chain management fans live in Germany?

Supply chain management fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~300K), Bayern (reach ~200K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Supply chain management fans also like?

Beyond Supply chain management itself, the audience over-indexes on Discount stores (3.5×), Shopping (2.7×), Design (2.89×), and Beauty (2.61×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in Germany

See Supply chain management audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Supply chain management. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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