Supply chain management Audience in United States

Supply chain management logo

Supply chain management has an estimated audience of 1,588,466 people in United States. 52.8% are female, 47.2% are male, average age 46.1. Top regions: Texas, California, Florida. Top brand affinities: Software, Computers, Family, United States, Electronic funds transfer.

The average Supply chain management fan in United States is 46.1 years old, balanced, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Software, Computers, Family, with strongest over-indexing on Software (1.92× the country average). Demographically, the Supply chain management audience skews balanced with an average age of 46.1, and over-indexes on personality traits such as Career Orientation, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic

Demographics of Supply chain management fans

Demographic split for Supply chain management audience in United States
MetricValue
Female52.8%
Male47.2%
Average age46.1
Estimated audience size1,588,466

Audience persona

The typical Supply chain management fan in United States is balanced, around 46.1 years old, with strong Career Orientation tendencies and a notable affinity for Software.

Top regions in United States

Top regions ranked by reach for Supply chain management in United States
RegionReachAffinity
Texas227,8621.67×
California183,4221.05×
Florida107,4271×
New York95,6751.08×
Georgia81,0061.66×
Illinois73,7451.39×
Michigan72,1371.74×
Pennsylvania65,9891.23×
New Jersey62,8951.56×
North Carolina62,3651.3×
Ohio49,4921.01×
Virginia47,6371.23×
Tennessee45,3971.42×
Arizona39,5331.22×
Maryland35,1461.29×
Massachusetts33,7541.08×
Washington33,7501.06×
Indiana32,7371.13×
South Carolina31,1951.31×
Alabama30,3821.37×
Wisconsin26,3581.1×
Missouri23,5590.92×
Colorado21,1770.85×
Minnesota20,8900.92×
Louisiana20,4771×
Arkansas17,6081.35×
Oklahoma16,8560.96×
Kentucky16,5890.83×
Connecticut15,1780.95×
Oregon14,6070.8×
Iowa14,0951.08×
Kansas13,3041.06×
Mississippi12,3530.94×
Utah10,9460.77×
Nevada10,3250.67×
Nebraska7,5310.95×
Washington, District of Columbia6,4321.35×
Idaho5,6400.71×
West Virginia5,5310.75×
Rhode Island4,7670.94×
Hawaii4,6760.68×
New Mexico4,2540.53×
Delaware3,8590.88×
New Hampshire3,4650.55×
North Dakota2,8420.87×
Maine2,5200.44×
Alaska2,0700.61×
South Dakota1,6820.46×
Montana1,6540.38×
Vermont1,4880.53×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Supply chain management audience
BrandAffinityCategory
Software1.92×Technology & Electronics
Computers1.69×Technology & Electronics
Family1.61×Kids & Family
United States1.64×Travel & Leisure
Electronic funds transfer4.94×Business & Career
Communication design3.43×Business & Career
AutoZone2.34×Cars & Mobility
U.S. state1.78×Travel & Leisure
Lowe's2.03×Shopping
Macy's2.2×Shopping
Walmart1.79×Shopping
Automation5.7×Technology & Electronics
Televisions1.62×Technology & Electronics
Money1.84×Business & Career
Photography1.52×Arts & Culture
Current events1.53×Arts & Culture
Social network1.58×Internet & Social Media
Medicine1.77×Business & Career
House1.78×Home & Garden
EBay1.92×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Supply chain management audience
TraitClusterScore
Career OrientationPOWER2.11
SustainabilityBALANCE2.08
Quality AwarenessPREMIUM2.02
Family OrientationCONSERVATISM1.85
Risk AppetiteTHRILL1.74
Luxury OrientationPREMIUM1.66

Worldwide distribution

Worldwide audience distribution share by country for Supply chain management
CountryShare
United States14.7%
Germany9.9%
France6.6%

See Supply chain management audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Supply chain management have in United States?

Supply chain management has an estimated audience of 1,588,466 people in United States, concentrated in Texas and California.

What is the gender split and age of Supply chain management fans?

52.8% of Supply chain management fans are female, 47.2% are male, with an average age of 46.1 years.

Which brands do Supply chain management fans like most?

Supply chain management fans show strongest brand affinity for Software (1.92×), Computers (1.69×), and Family (1.61×) over the country average.

Where do Supply chain management fans live in United States?

Supply chain management fans in United States are most concentrated in Texas (reach 227,862), California (reach 183,422), and Florida (reach 107,427). These three regions account for the largest share of the active audience.

What other brands do Supply chain management fans also like?

Beyond Supply chain management itself, the audience over-indexes on Computers (1.69×), Family (1.61×), United States (1.64×), and Electronic funds transfer (4.94×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Supply chain management. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.