Rascasse Audience Intelligence

Supply chain management Audience in United States

A data profile of the people who buy, follow and care about Supply chain management in United States — modelled from more than twelve digital signal sources. Supply chain management has an estimated audience of 1,588,466 people in United States.

#7094among Topic in United States#1204in Business & Career

The average Supply chain management fan in United States is 46.1 years old, balanced, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Software, Computers, Family, with strongest over-indexing on Software (1.92× the country average).

Demographically, the Supply chain management audience skews balanced with an average age of 46.1, and over-indexes on personality traits such as DIY Mentality, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Supply chain management fan in United States is balanced, around 46.1 years old, with strong DIY Mentality tendencies and a notable affinity for Software.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Supply chain management profile in United States.

Audience size
1.6M
in United States
Gender
52.8%♀
47.2% male
Age
46.1
average years
Country rank
#17003
Topic in United States
Fig. 01

Search interest · 12-month trend

-25%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Supply chain management fans

52.8% are female, 47.2% are male, average age 46.1.

Fig. 02

Gender split

52.8%
Female
47.2%
Male
Demographic split for Supply chain management audience in United States
MetricValue
Female52.8%
Male47.2%
Average age46.1
Estimated audience size1,588,466
Fig. 03

Age distribution

Ø 46.1
average years
Age distribution of the Supply chain management audience in United States
Age bracketShare%
16-197%
20-2913%
30-3918%
40-4926%
50+36%
Fig. 04

Worldwide distribution

14.7%

of the worldwide Supply chain management audience comes from United States.

Worldwide audience distribution share by country for Supply chain management
CountryShare
United States14.7%
Germany9.9%
France6.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Supply chain management audience in United States is strongest.

Fig. 05

Top regions by affinity

Supply chain management fans by region: top regions in United States
#RegionReachAffinity×
01Texas~200K1.67×
02Georgia~80K1.66×
03Michigan~70K1.65×
04New Jersey~60K1.56×
05Tennessee~40K1.39×
06Arkansas~20K1.35×
07North Carolina~60K1.28×
08Alabama~30K1.28×
09Illinois~70K1.25×
10Maryland~30K1.25×
11Virginia~50K1.24×
12South Carolina~30K1.24×
13Arizona~40K1.20×
14Indiana~30K1.18×
15Washington, District of Columbia~6K1.18×
16Pennsylvania~60K1.16×
17Iowa~10K1.12×
18Wisconsin~30K1.10×
19Louisiana~20K1.07×
20Kansas~10K1.05×
21Rhode Island~5K1.04×
22Ohio~50K1.02×
23Mississippi~10K1.01×
24Florida~100K1.00×
25Massachusetts~30K1.00×
26California~200K0.99×
27Washington~30K0.99×
28Oklahoma~20K0.99×
29New York~90K0.97×
30Nebraska~8K0.96×
31Connecticut~20K0.94×
32Delaware~4K0.94×
33Missouri~20K0.93×
34North Dakota~3K0.93×
35Minnesota~20K0.92×
36Oregon~20K0.88×
37Kentucky~20K0.86×
38Utah~10K0.86×
39Alaska~3K0.86×
40Vermont~2K0.84×
41Colorado~20K0.83×
42Idaho~7K0.83×
43West Virginia~6K0.83×
44South Dakota~3K0.81×
45Hawaii~5K0.80×
46Montana~3K0.77×
47New Hampshire~5K0.75×
48Maine~4K0.73×
49Nevada~10K0.72×
50New Mexico~6K0.71×
Fig. 06

Affinity by region

Affinity by region — Supply chain management, United States
0.71×1.00×1.67×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Supply chain management audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Supply chain management audience
#·InterestCategoryAffinity×
01AutomationTechnology & Electronics5.70×
02Electronic funds transferBusiness & Career4.94×
03Communication designBusiness & Career3.43×
04AutoZoneCars & Mobility2.34×
05Macy'sShopping2.20×
06SoftwareTechnology & Electronics1.92×
07EBayShopping1.92×
08MoneyBusiness & Career1.84×
09WalmartShopping1.79×
10U.S. stateTravel & Leisure1.78×
11HouseHome & Garden1.78×
12MedicineBusiness & Career1.77×
13ComputersTechnology & Electronics1.69×
14United StatesTravel & Leisure1.64×
15TelevisionsTechnology & Electronics1.62×
16FamilyKids & Family1.61×
17Social networkInternet & Social Media1.58×
18Current eventsArts & Culture1.53×
19PhotographyArts & Culture1.52×
20Physical fitnessSports1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Supply chain management audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Supply chain management audience · What stands out
TraitClusterDeviationScore
DIY MentalityTHRILL1.82×
Price SensitivityPREMIUM1.64×
Need for SecurityCONSERVATISM1.60×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Supply chain management audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.99×
Healthy LifestyleBALANCE1.11×
Urban LifestyleOPEN1.11×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Supply chain management have in United States?

Supply chain management has an estimated audience of 1,588,466 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Supply chain management fans?

52.8% of Supply chain management fans are female, 47.2% are male, with an average age of 46.1 years.

03

Which brands do Supply chain management fans like most?

Supply chain management fans show strongest brand affinity for Software (1.92×), Computers (1.69×), and Family (1.61×) over the country average.

04

Where do Supply chain management fans live in United States?

Supply chain management fans in United States are most concentrated in Texas (reach ~200K), California (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Supply chain management fans also like?

Beyond Supply chain management itself, the audience over-indexes on Computers (1.69×), Family (1.61×), United States (1.64×), and Electronic funds transfer (4.94×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in United States

See Supply chain management audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Supply chain management. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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