Tabula Rasa Audience in Germany
Tabula Rasa has an estimated audience of 377,261 people in Germany. 49.8% are female, 50.2% are male, average age 45.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Airbnb, Car rentals, Booking.com, Sauna, Camping.
The average Tabula Rasa fan in Germany is 45.8 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Airbnb, Car rentals, Booking.com, with strongest over-indexing on Airbnb (2.77× the country average). Demographically, the Tabula Rasa audience skews balanced with an average age of 45.8, and over-indexes on personality traits such as Tradition, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: Person · Subtype: Metal
Demographics of Tabula Rasa fans
| Metric | Value |
|---|---|
| Female | 49.8% |
| Male | 50.2% |
| Average age | 45.8 |
| Estimated audience size | 377,261 |
Audience persona
The typical Tabula Rasa fan in Germany is balanced, around 45.8 years old, with strong Tradition tendencies and a notable affinity for Airbnb.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 76,339 | 0.92× |
| Bayern | 62,030 | 1.02× |
| Baden-Württemberg | 43,248 | 0.84× |
| Berlin | 40,668 | 2.41× |
| Hessen | 30,319 | 1.05× |
| Niedersachsen | 28,251 | 0.77× |
| Sachsen | 18,516 | 1× |
| Rheinland-Pfalz | 16,935 | 0.9× |
| Schleswig-Holstein | 11,283 | 0.83× |
| Brandenburg | 11,043 | 0.94× |
| Hamburg | 9,518 | 1.12× |
| Thüringen | 9,352 | 0.97× |
| Sachsen-Anhalt | 8,741 | 0.89× |
| Mecklenburg-Vorpommern | 5,755 | 0.8× |
| Saarland | 3,522 | 0.76× |
| Bremen | 2,451 | 0.76× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Airbnb | 2.77× | Travel & Leisure |
| Car rentals | 2.3× | Cars & Mobility |
| Booking.com | 2.21× | Travel & Leisure |
| Sauna | 2.7× | Home & Garden |
| Camping | 1.64× | Travel & Leisure |
| Barbecue | 1.51× | Food & Beverages |
| Air travel | 1.91× | Travel & Leisure |
| Wine | 1.65× | Food & Beverages |
| Gardening | 1.5× | Home & Garden |
| Tradition | 1.98× | Politics & Society |
| Museum | 1.73× | Arts & Culture |
| Meditation | 1.55× | Health |
| Ecotourism | 2.06× | Business & Career |
| Health care | 1.5× | Business & Career |
| Organic farming | 1.54× | Food & Beverages |
| Grilling | 1.52× | Food & Beverages |
| Airline | 1.82× | Travel & Leisure |
| Cocktail | 1.65× | Food & Beverages |
| Fishing | 1.81× | Sports |
| Adventure travel | 1.54× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Tradition | CONSERVATISM | 1.98 |
| Travelling | THRILL | 1.91 |
| Sustainability | BALANCE | 1.71 |
| Urban Lifestyle | OPEN | 1.53 |
| Risk Appetite | THRILL | 1.39 |
| Healthy Lifestyle | BALANCE | 1.37 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 17.2% |
| Germany | 13.7% |
| Spain | 6.7% |
See Tabula Rasa audiences in other countries
More Metal audiences in Germany
Frequently asked questions
How many fans does Tabula Rasa have in Germany?
Tabula Rasa has an estimated audience of 377,261 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Tabula Rasa fans?
49.8% of Tabula Rasa fans are female, 50.2% are male, with an average age of 45.8 years.
Which brands do Tabula Rasa fans like most?
Tabula Rasa fans show strongest brand affinity for Airbnb (2.77×), Car rentals (2.3×), and Booking.com (2.21×) over the country average.
Where do Tabula Rasa fans live in Germany?
Tabula Rasa fans in Germany are most concentrated in Nordrhein-Westfalen (reach 76,339), Bayern (reach 62,030), and Baden-Württemberg (reach 43,248). These three regions account for the largest share of the active audience.
What other brands do Tabula Rasa fans also like?
Beyond Tabula Rasa itself, the audience over-indexes on Car rentals (2.3×), Booking.com (2.21×), Sauna (2.7×), and Camping (1.64×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Tabula Rasa. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.