The List (magazine) Audience in Germany
The List (magazine) has an estimated audience of 96,370 people in Germany. 80.7% are female, 19.3% are male, average age 41.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Litter box, Rossmann, Captain Fantastic (film), Surveillance aircraft, Medieval fantasy.
The average The List (magazine) fan in Germany is 41.1 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Litter box, Rossmann, Captain Fantastic (film), with strongest over-indexing on Litter box (2.71× the country average). Demographically, the The List (magazine) audience skews more female with an average age of 41.1, and over-indexes on personality traits such as Quality Awareness, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Movies & TV · Type: Website / Newspaper / Magazine
Demographics of The List (magazine) fans
| Metric | Value |
|---|---|
| Female | 80.7% |
| Male | 19.3% |
| Average age | 41.1 |
| Estimated audience size | 96,370 |
Audience persona
The typical The List (magazine) fan in Germany is more female, around 41.1 years old, with strong Quality Awareness tendencies and a notable affinity for Litter box.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 72,527 | 1.27× |
| Bayern | 41,846 | 1× |
| Baden-Württemberg | 35,999 | 1.01× |
| Niedersachsen | 25,933 | 1.02× |
| Hessen | 18,625 | 0.94× |
| Sachsen | 14,020 | 1.1× |
| Rheinland-Pfalz | 13,623 | 1.04× |
| Berlin | 10,389 | 0.89× |
| Schleswig-Holstein | 9,442 | 1.01× |
| Brandenburg | 8,505 | 1.05× |
| Thüringen | 7,021 | 1.06× |
| Sachsen-Anhalt | 6,314 | 0.93× |
| Hamburg | 5,778 | 0.98× |
| Mecklenburg-Vorpommern | 4,675 | 0.94× |
| Saarland | 3,235 | 1.01× |
| Bremen | 1,807 | 0.81× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Litter box | 2.71× | Pets & Animals |
| Rossmann | 1.64× | Shopping |
| Captain Fantastic (film) | 16.16× | Movies & TV |
| Surveillance aircraft | 9.12× | |
| Medieval fantasy | 16.66× | Literature |
| Moroccan riad | 8.72× | Politics & Society |
| Iseo, Lombardy | 15.98× | Travel & Leisure |
| Homesteading | 8.51× | Home & Garden |
| JDSU | 4.25× | Business & Career |
| Progressive rock | 1.78× | Music & Radio |
| Guys and Dolls | 15.59× | Music & Radio |
| Stradivarius | 1.5× | Shopping |
| 3D printing | 1.93× | Technology & Electronics |
| Ministry of Education (Israel) | 9.82× | Politics & Society |
| Ezekiel Elliott | 15.73× | Sports |
| IS (Infinite Stratos) | 2.96× | Literature |
| Business English | 1.79× | Business & Career |
| Minestrone | 1.59× | Food & Beverages |
| Kouign-amann | 5.4× | Food & Beverages |
| Weimar Republic | 3.11× | Politics & Society |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 3.34 |
| Early Adopter Mentality | POWER | 2.34 |
| Spirituality | BALANCE | 1.4 |
| Convenience Orientation | PREMIUM | 1.3 |
| Indulgence | JOY | 1.25 |
| Urban Lifestyle | OPEN | 1.23 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 14.8% |
| Spain | 11.5% |
| Denmark | 9.4% |
See The List (magazine) audiences in other countries
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Frequently asked questions
How many fans does The List (magazine) have in Germany?
The List (magazine) has an estimated audience of 96,370 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of The List (magazine) fans?
80.7% of The List (magazine) fans are female, 19.3% are male, with an average age of 41.1 years.
Which brands do The List (magazine) fans like most?
The List (magazine) fans show strongest brand affinity for Litter box (2.71×), Rossmann (1.64×), and Captain Fantastic (film) (16.16×) over the country average.
Where do The List (magazine) fans live in Germany?
The List (magazine) fans in Germany are most concentrated in Nordrhein-Westfalen (reach 72,527), Bayern (reach 41,846), and Baden-Württemberg (reach 35,999). These three regions account for the largest share of the active audience.
What other brands do The List (magazine) fans also like?
Beyond The List (magazine) itself, the audience over-indexes on Rossmann (1.64×), Captain Fantastic (film) (16.16×), Surveillance aircraft (9.12×), and Medieval fantasy (16.66×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for The List (magazine). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.