A data profile of the people who buy, follow and care about The List (magazine) in Germany — modelled from more than twelve digital signal sources. The List (magazine) has an estimated audience of 168,675 people in Germany.
The average The List (magazine) fan in Germany is 41.1 years old, more female, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Internet Movie Database, Nostalgia, Jason Momoa, with strongest over-indexing on Internet Movie Database (12.13× the country average).
Demographically, the The List (magazine) audience skews more female with an average age of 41.1, and over-indexes on personality traits such as Quality Awareness, Early Adopter Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical The List (magazine) fan in Germany is more female, around 41.1 years old, with strong Quality Awareness tendencies and a notable affinity for Internet Movie Database.
The key figures that characterise the The List (magazine) profile in Germany.
80.7% are female, 19.3% are male, average age 41.1.
| Metric | Value |
|---|---|
| Female | 80.7% |
| Male | 19.3% |
| Average age | 41.1 |
| Estimated audience size | 168,675 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 22% | |
| 30-39 | 26% | |
| 40-49 | 22% | |
| 50+ | 20% |
of the worldwide The List (magazine) audience comes from Germany.
| Country | Share |
|---|---|
| Spain | 21.9% |
| United States | 12.6% |
| Argentina | 9.1% |
Where the The List (magazine) audience in Germany is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Nordrhein-Westfalen | ~70K | 1.27× | |
| 02 | Sachsen | ~10K | 1.08× | |
| 03 | Saarland | ~3K | 1.07× | |
| 04 | Rheinland-Pfalz | ~10K | 1.06× | |
| 05 | Thüringen | ~7K | 1.03× | |
| 06 | Baden-Württemberg | ~40K | 1.02× | |
| 07 | Bayern | ~40K | 1.01× | |
| 08 | Schleswig-Holstein | ~9K | 1.00× | |
| 09 | Hamburg | ~6K | 0.99× | |
| 10 | Niedersachsen | ~20K | 0.98× | |
| 11 | Brandenburg | ~8K | 0.97× | |
| 12 | Sachsen-Anhalt | ~6K | 0.96× | |
| 13 | Mecklenburg-Vorpommern | ~5K | 0.96× | |
| 14 | Hessen | ~20K | 0.93× | |
| 15 | Bremen | ~2K | 0.87× | |
| 16 | Berlin | ~10K | 0.86× |
The strongest cross-interests of the The List (magazine) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | St. Peter's Basilica | Travel & Leisure | 18.75× | ||
| 02 | Internet Movie Database | Movies & TV | 12.13× | ||
| 03 | Gordon Ramsay | Food & Beverages | 9.94× | ||
| 04 | Christmas lights | Home & Garden | 9.88× | ||
| 05 | Katie Price | Fashion & Accessoires | 9.87× | ||
| 06 | Olympic sports | Sports | 9.55× | ||
| 07 | Nostalgia | Home & Garden | 8.82× | ||
| 08 | Artistic gymnastics | Sports | 8.63× | ||
| 09 | Jason Momoa | Movies & TV | 8.52× | ||
| 10 | Paul McCartney | Music & Radio | 7.15× | ||
| 11 | Angelina Jolie | Movies & TV | 6.28× | ||
| 12 | Scooby-Doo | Movies & TV | 6.22× | ||
| 13 | Breakfast television | Movies & TV | 5.29× | ||
| 14 | Brad Pitt | Movies & TV | 4.94× | ||
| 15 | TV talkshows | Movies & TV | 3.74× | ||
| 16 | Pay television | Movies & TV | 3.72× | ||
| 17 | Online newspaper | News | 2.87× | ||
| 18 | X | Internet & Social Media | 2.26× | ||
| 19 | ZDF | Movies & TV | 2.16× | ||
| 20 | Deutsche Bahn | Cars & Mobility | 1.84× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 3.06× | |
| Early Adopter Mentality | POWER | 2.54× | |
| Spirituality | BALANCE | 1.98× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.77× | |
| Luxury Orientation | PREMIUM | 0.81× | |
| Sustainability | BALANCE | 0.85× |
The List (magazine) has an estimated audience of 168,675 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
80.7% of The List (magazine) fans are female, 19.3% are male, with an average age of 41.1 years.
The List (magazine) fans show strongest brand affinity for Internet Movie Database (12.13×), Nostalgia (8.82×), and Jason Momoa (8.52×) over the country average.
The List (magazine) fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~70K), Bayern (reach ~40K), and Baden-Württemberg (reach ~40K). These three regions account for the largest share of the active audience.
Beyond The List (magazine) itself, the audience over-indexes on Nostalgia (8.82×), Jason Momoa (8.52×), Olympic sports (9.55×), and Scooby-Doo (6.22×) compared to the Germany average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Germany who actively search for The List (magazine). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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