Rascasse Audience Intelligence

The Mandalorian Audience in Germany

A data profile of the people who buy, follow and care about The Mandalorian in Germany — modelled from more than twelve digital signal sources. The Mandalorian has an estimated audience of 804,232 people in Germany.

#128among TV series in Germany#327among Movie / TV Show / Series in Germany#1026in Movies & TV

The average The Mandalorian fan in Germany is 30.9 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Lego Star Wars, Beetlejuice, Robert Redford, with strongest over-indexing on Lego Star Wars (20.29× the country average).

Demographically, the The Mandalorian audience skews more male with an average age of 30.9, and over-indexes on personality traits such as Patriotism, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical The Mandalorian fan in Germany is more male, around 30.9 years old, with strong Patriotism tendencies and a notable affinity for Lego Star Wars.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the The Mandalorian profile in Germany.

Audience size
804K
in Germany
Gender
37.4%♀
62.6% male
Age
30.9
average years
Country rank
#7857
Movie / TV Show / Series in Germany
Fig. 01

Search interest · 12-month trend

+37%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of The Mandalorian viewers

37.4% are female, 62.6% are male, average age 30.9.

Fig. 02

Gender split

37.4%
Female
62.6%
Male
Demographic split for The Mandalorian audience in Germany
MetricValue
Female37.4%
Male62.6%
Average age30.9
Estimated audience size804,232
Fig. 03

Age distribution

Ø 30.9
average years
Age distribution of the The Mandalorian audience in Germany
Age bracketShare%
16-1941%
20-2923%
30-3919%
40-4913%
50+5%
Fig. 04

Worldwide distribution

8.8%

of the worldwide The Mandalorian audience comes from Germany.

Worldwide audience distribution share by country for The Mandalorian
CountryShare
United States41.6%
United Kingdom9.8%
Germany8.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the The Mandalorian audience in Germany is strongest.

Fig. 05

Top regions by affinity

The Mandalorian fans by region: top regions in Germany
#RegionReachAffinity×
01Niedersachsen~90K1.12×
02Schleswig-Holstein~30K1.10×
03Nordrhein-Westfalen~200K1.09×
04Bremen~7K1.07×
05Rheinland-Pfalz~40K1.02×
06Berlin~40K1.01×
07Hessen~60K1.00×
08Brandenburg~20K0.98×
09Thüringen~20K0.98×
10Hamburg~20K0.98×
11Saarland~9K0.97×
12Mecklenburg-Vorpommern~10K0.96×
13Baden-Württemberg~100K0.94×
14Sachsen~40K0.94×
15Sachsen-Anhalt~20K0.93×
16Bayern~100K0.92×
Fig. 06

Affinity by region

Affinity by region — The Mandalorian, Germany
0.92×1.00×1.12×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the The Mandalorian audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for The Mandalorian audience
#·InterestCategoryAffinity×
01Lego Star WarsKids & Family20.29×
02Doctor StrangeLiterature9.48×
03BeetlejuiceMovies & TV9.02×
04Guardians of the Galaxy (film)Movies & TV9.02×
05Robert RedfordMovies & TV7.86×
06Scooby-DooMovies & TV7.41×
07Gal GadotFashion & Accessoires7.05×
08Oblivion (2013 film)Movies & TV6.66×
09Millie Bobby BrownMovies & TV6.49×
10SupermanMovies & TV5.34×
11DC ComicsLiterature5.30×
12Jason MomoaMovies & TV4.75×
13PokémonGames4.67×
14Anime conventionLiterature4.40×
15BatmanMovies & TV4.11×
16HugendubelShopping3.07×
17LegoKids & Family2.94×
18RedditInternet & Social Media2.76×
19Harry PotterMovies & TV2.68×
20LivemusicMusic & Radio2.63×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the The Mandalorian audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by The Mandalorian audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.56×
ExtroversionTHRILL1.47×
Risk AppetiteTHRILL1.45×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by The Mandalorian audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.85×
IndulgenceJOY0.86×
Healthy LifestyleBALANCE0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does The Mandalorian have in Germany?

The Mandalorian has an estimated audience of 804,232 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of The Mandalorian viewers?

37.4% of The Mandalorian fans are female, 62.6% are male, with an average age of 30.9 years.

03

Which brands do The Mandalorian fans like most?

The Mandalorian fans show strongest brand affinity for Lego Star Wars (20.29×), Beetlejuice (9.02×), and Robert Redford (7.86×) over the country average.

04

Where do The Mandalorian fans live in Germany?

The Mandalorian fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~100K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do The Mandalorian fans also like?

Beyond The Mandalorian itself, the audience over-indexes on Beetlejuice (9.02×), Robert Redford (7.86×), Superman (5.34×), and Millie Bobby Brown (6.49×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More TV series audiences in Germany

See The Mandalorian audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for The Mandalorian. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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