The Mandalorian Audience in Germany
The Mandalorian has an estimated audience of 782,217 people in Germany. 38.8% are female, 61.2% are male, average age 31.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Dog breed, Personalised Gifts, Combat sport, Staycation, Grinch.
The average The Mandalorian fan in Germany is 31.0 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Dog breed, Personalised Gifts, Combat sport, with strongest over-indexing on Dog breed (1.97× the country average). Demographically, the The Mandalorian audience skews more male with an average age of 31.0, and over-indexes on personality traits such as Sustainability, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series
Demographics of The Mandalorian fans
| Metric | Value |
|---|---|
| Female | 38.8% |
| Male | 61.2% |
| Average age | 31.0 |
| Estimated audience size | 782,217 |
Audience persona
The typical The Mandalorian fan in Germany is more male, around 31.0 years old, with strong Sustainability tendencies and a notable affinity for Dog breed.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 192,282 | 1.12× |
| Bayern | 119,329 | 0.95× |
| Baden-Württemberg | 103,500 | 0.97× |
| Niedersachsen | 87,912 | 1.16× |
| Hessen | 62,987 | 1.06× |
| Rheinland-Pfalz | 40,309 | 1.03× |
| Sachsen | 36,747 | 0.96× |
| Berlin | 36,618 | 1.05× |
| Schleswig-Holstein | 31,737 | 1.13× |
| Brandenburg | 22,308 | 0.92× |
| Thüringen | 18,508 | 0.93× |
| Sachsen-Anhalt | 18,201 | 0.9× |
| Hamburg | 17,489 | 0.99× |
| Mecklenburg-Vorpommern | 13,345 | 0.89× |
| Saarland | 8,582 | 0.89× |
| Bremen | 6,997 | 1.05× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Dog breed | 1.97× | Pets & Animals |
| Personalised Gifts | 2.22× | Home & Garden |
| Combat sport | 1.58× | Sports |
| Staycation | 4.13× | Home & Garden |
| Grinch | 2.56× | Movies & TV |
| Hypertext | 2.83× | Technology & Electronics |
| Figure painting (hobby) | 3.93× | Arts & Culture |
| The Hooters | 7.8× | Music & Radio |
| Handmade Gifts | 1.6× | Kids & Family |
| Kyokushin | 7.35× | Sports |
| Kouign-amann | 6.15× | Food & Beverages |
| Loincloth | 1.99× | Fashion & Accessoires |
| Goop | 4.42× | Internet & Social Media |
| Knokke-Heist | 3.7× | Travel & Leisure |
| Stamp collecting | 2.93× | Home & Garden |
| Goon | 3.38× | Movies & TV |
| Wacker Neuson | 3.44× | Business & Career |
| Scratching post | 3.17× | Pets & Animals |
| San Gil | 2.27× | Travel & Leisure |
| Hocus Pocus | 4.03× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.32 |
| Patriotism | CONSERVATISM | 1.32 |
| LGBTQ+ Identity | OPEN | 1.23 |
| DIY Mentality | THRILL | 1.14 |
| Travelling | THRILL | 1.13 |
| Early Adopter Mentality | POWER | 1.13 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 42.4% |
| United Kingdom | 9.9% |
| Germany | 9.3% |
See The Mandalorian audiences in other countries
More TV series audiences in Germany
- Euphoria (17,064,080)
- Natural World (14,669,113)
- Game of Thrones (10,121,751)
- Superman (10,006,308)
- Friends (9,772,934)
Frequently asked questions
How many fans does The Mandalorian have in Germany?
The Mandalorian has an estimated audience of 782,217 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of The Mandalorian fans?
38.8% of The Mandalorian fans are female, 61.2% are male, with an average age of 31.0 years.
Which brands do The Mandalorian fans like most?
The Mandalorian fans show strongest brand affinity for Dog breed (1.97×), Personalised Gifts (2.22×), and Combat sport (1.58×) over the country average.
Where do The Mandalorian fans live in Germany?
The Mandalorian fans in Germany are most concentrated in Nordrhein-Westfalen (reach 192,282), Bayern (reach 119,329), and Baden-Württemberg (reach 103,500). These three regions account for the largest share of the active audience.
What other brands do The Mandalorian fans also like?
Beyond The Mandalorian itself, the audience over-indexes on Personalised Gifts (2.22×), Combat sport (1.58×), Staycation (4.13×), and Grinch (2.56×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for The Mandalorian. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.