Rascasse Audience Intelligence

The Mandalorian Audience in United States

A data profile of the people who buy, follow and care about The Mandalorian in United States — modelled from more than twelve digital signal sources. The Mandalorian has an estimated audience of 3,784,490 people in United States.

#126among TV series in United States#314among Movie / TV Show / Series in United States#970in Movies & TV

The average The Mandalorian fan in United States is 32.5 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Superman, Disneyland Paris, Guardians of the Galaxy (film), with strongest over-indexing on Superman (2.71× the country average).

Demographically, the The Mandalorian audience skews more male with an average age of 32.5, and over-indexes on personality traits such as Patriotism, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical The Mandalorian fan in United States is more male, around 32.5 years old, with strong Patriotism tendencies and a notable affinity for Superman.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the The Mandalorian profile in United States.

Audience size
3.8M
in United States
Gender
35.9%♀
64.1% male
Age
32.5
average years
Country rank
#8423
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

+72%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of The Mandalorian viewers

35.9% are female, 64.1% are male, average age 32.5.

Fig. 02

Gender split

35.9%
Female
64.1%
Male
Demographic split for The Mandalorian audience in United States
MetricValue
Female35.9%
Male64.1%
Average age32.5
Estimated audience size3,784,490
Fig. 03

Age distribution

Ø 32.5
average years
Age distribution of the The Mandalorian audience in United States
Age bracketShare%
16-1937%
20-2922%
30-3919%
40-4915%
50+7%
Fig. 04

Worldwide distribution

41.6%

of the worldwide The Mandalorian audience comes from United States.

Worldwide audience distribution share by country for The Mandalorian
CountryShare
United States41.6%
United Kingdom9.8%
Germany8.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the The Mandalorian audience in United States is strongest.

Fig. 05

Top regions by affinity

The Mandalorian fans by region: top regions in United States
#RegionReachAffinity×
01Utah~40K1.35×
02Oregon~50K1.27×
03Idaho~20K1.27×
04New Mexico~20K1.22×
05Alaska~9K1.22×
06California~500K1.21×
07Washington~90K1.21×
08Arizona~90K1.20×
09Oklahoma~40K1.13×
10Montana~10K1.13×
11Colorado~60K1.08×
12Texas~300K1.06×
13Missouri~60K1.06×
14Maine~10K1.06×
15West Virginia~20K1.04×
16Kentucky~50K1.03×
17South Dakota~8K1.02×
18Nevada~30K1.01×
19Arkansas~30K1.01×
20Kansas~30K1.01×
21New Hampshire~10K1.01×
22North Dakota~7K1.01×
23Wisconsin~50K1.00×
24Indiana~60K0.99×
25Minnesota~50K0.99×
26Nebraska~20K0.99×
27Iowa~30K0.97×
28Ohio~100K0.96×
29Tennessee~70K0.96×
30Hawaii~10K0.96×
31Florida~200K0.95×
32Illinois~100K0.95×
33Michigan~90K0.95×
34North Carolina~100K0.94×
35Pennsylvania~100K0.93×
36Vermont~6K0.92×
37Virginia~80K0.91×
38Alabama~50K0.91×
39Connecticut~30K0.91×
40Massachusetts~60K0.88×
41Rhode Island~10K0.87×
42Maryland~50K0.86×
43Georgia~90K0.85×
44South Carolina~50K0.85×
45Louisiana~40K0.85×
46Mississippi~20K0.85×
47Delaware~8K0.85×
48New Jersey~70K0.82×
49New York~200K0.81×
50Washington, District of Columbia~8K0.73×
Fig. 06

Affinity by region

Affinity by region — The Mandalorian, United States
0.73×1.00×1.35×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the The Mandalorian audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for The Mandalorian audience
#·InterestCategoryAffinity×
01Lego NinjagoKids & Family16.70×
02Lego Star WarsKids & Family11.48×
03Disneyland ParisTravel & Leisure9.98×
04Guardians of the Galaxy (film)Movies & TV8.88×
05Josh BrolinMovies & TV8.48×
06Superhero fictionLiterature7.30×
07The Lord of the RingsMovies & TV6.51×
08Graphic novelLiterature5.54×
09Obsessed (2009 film)Movies & TV4.85×
10Collectible card gameGames4.58×
11DC ComicsLiterature3.84×
12Anime and manga fandomLiterature3.66×
13PokémonGames3.22×
14SupermanMovies & TV2.71×
15ComicsLiterature2.56×
16MangaLiterature2.53×
17Mobile gameGames2.33×
18Science fiction moviesMovies & TV2.24×
19Fiction booksLiterature2.19×
20Harry PotterMovies & TV1.88×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the The Mandalorian audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by The Mandalorian audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.73×
Early Adopter MentalityPOWER1.53×
Pet OwnershipJOY1.40×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by The Mandalorian audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.65×
Family OrientationCONSERVATISM0.80×
Career OrientationPOWER0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does The Mandalorian have in United States?

The Mandalorian has an estimated audience of 3,784,490 people in United States, concentrated in California and Texas.

02

What is the gender split and age of The Mandalorian viewers?

35.9% of The Mandalorian fans are female, 64.1% are male, with an average age of 32.5 years.

03

Which brands do The Mandalorian fans like most?

The Mandalorian fans show strongest brand affinity for Superman (2.71×), Disneyland Paris (9.98×), and Guardians of the Galaxy (film) (8.88×) over the country average.

04

Where do The Mandalorian fans live in United States?

The Mandalorian fans in United States are most concentrated in California (reach ~500K), Texas (reach ~300K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do The Mandalorian fans also like?

Beyond The Mandalorian itself, the audience over-indexes on Disneyland Paris (9.98×), Guardians of the Galaxy (film) (8.88×), Obsessed (2009 film) (4.85×), and Superhero fiction (7.3×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See The Mandalorian audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for The Mandalorian. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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