The Mandalorian Audience in United States

The Mandalorian logo

The Mandalorian has an estimated audience of 3,588,200 people in United States. 32.0% are female, 68.0% are male, average age 32.5. Top regions: California, Texas, Florida. Top brand affinities: Keene, New Hampshire, Urban Outfitters, Dog breed, Grinch, Vocal harmony.

The average The Mandalorian fan in United States is 32.5 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Keene, New Hampshire, Urban Outfitters, Dog breed, with strongest over-indexing on Keene, New Hampshire (225.35× the country average). Demographically, the The Mandalorian audience skews more male with an average age of 32.5, and over-indexes on personality traits such as LGBTQ+ Identity, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

Demographics of The Mandalorian fans

Demographic split for The Mandalorian audience in United States
MetricValue
Female32.0%
Male68.0%
Average age32.5
Estimated audience size3,588,200

Audience persona

The typical The Mandalorian fan in United States is more male, around 32.5 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for The Mandalorian in United States
RegionReachAffinity
California476,7911.21×
Texas329,3131.07×
Florida230,7590.95×
New York169,2410.84×
Illinois117,8950.99×
Pennsylvania116,0990.96×
Ohio107,3780.97×
North Carolina106,6960.99×
Georgia96,4190.87×
Michigan93,4751×
Washington90,7301.26×
Arizona88,1051.2×
Virginia81,1820.93×
New Jersey75,8960.83×
Tennessee72,4441.01×
Indiana66,8681.02×
Massachusetts63,7750.9×
Missouri62,4281.08×
Colorado61,5451.09×
Wisconsin53,9661×
Oregon52,8191.28×
Maryland52,8100.86×
Minnesota49,8540.97×
South Carolina46,6690.86×
Kentucky45,8161.02×
Oklahoma45,6651.15×
Alabama45,2180.9×
Utah42,9591.34×
Louisiana39,4420.85×
Nevada36,0171.04×
Connecticut32,6780.91×
Arkansas30,2191.02×
Kansas29,8811.06×
Iowa29,2760.99×
Mississippi23,9930.81×
Idaho22,4741.25×
New Mexico20,9491.16×
Nebraska17,1220.95×
West Virginia16,6611×
Hawaii14,6000.95×
New Hampshire13,9550.99×
Maine13,3631.04×
Montana11,2461.13×
Rhode Island9,3180.82×
Alaska8,9681.17×
Delaware8,0040.81×
South Dakota7,7980.94×
Washington, District of Columbia7,6550.71×
North Dakota7,1890.98×
Vermont5,7580.91×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for The Mandalorian audience
BrandAffinityCategory
Keene, New Hampshire225.35×Travel & Leisure
Urban Outfitters3.17×Shopping
Dog breed1.82×Pets & Animals
Grinch5.16×Movies & TV
Vocal harmony5.47×Music & Radio
Mathcore8.6×Music & Radio
Elsword17.29×Games
Home construction1.5×Home & Garden
Google Home6.61×Technology & Electronics
Goop4.78×Internet & Social Media
JDSU2.55×Business & Career
Jezebel (film)5.37×Movies & TV
Winemaking3.34×Food & Beverages
Pro-Ject2.88×Music & Radio
UK garage3.76×Music & Radio
Monogram2.52×Home & Garden
Bank account1.6×Business & Career
Wok4.16×Food & Beverages
Personalised Gifts2.65×Home & Garden
Home staging3.06×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by The Mandalorian audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.72
PatriotismCONSERVATISM1.72
Early Adopter MentalityPOWER1.54
Pet OwnershipJOY1.28
ExtroversionTHRILL1.25
IndividualismJOY1.22

Worldwide distribution

Worldwide audience distribution share by country for The Mandalorian
CountryShare
United States42.4%
United Kingdom9.9%
Germany9.3%

See The Mandalorian audiences in other countries

More TV series audiences in United States

Frequently asked questions

How many fans does The Mandalorian have in United States?

The Mandalorian has an estimated audience of 3,588,200 people in United States, concentrated in California and Texas.

What is the gender split and age of The Mandalorian fans?

32.0% of The Mandalorian fans are female, 68.0% are male, with an average age of 32.5 years.

Which brands do The Mandalorian fans like most?

The Mandalorian fans show strongest brand affinity for Keene, New Hampshire (225.35×), Urban Outfitters (3.17×), and Dog breed (1.82×) over the country average.

Where do The Mandalorian fans live in United States?

The Mandalorian fans in United States are most concentrated in California (reach 476,791), Texas (reach 329,313), and Florida (reach 230,759). These three regions account for the largest share of the active audience.

What other brands do The Mandalorian fans also like?

Beyond The Mandalorian itself, the audience over-indexes on Urban Outfitters (3.17×), Dog breed (1.82×), Grinch (5.16×), and Vocal harmony (5.47×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for The Mandalorian. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.