A data profile of the people who buy, follow and care about Tom Cat in Germany — modelled from more than twelve digital signal sources. Tom Cat has an estimated audience of 479,740 people in Germany.
Tom Cat fans in Germany are concentrated in Nordrhein-Westfalen, with strong brand affinity for Solar energy.
The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern.
Top brand affinities include Solar energy, Lego, Innovation, with strongest over-indexing on Solar energy (2.47× the country average).
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Tom Cat fan in Germany shows strong Urban Lifestyle tendencies and a notable affinity for Solar energy.
The key figures that characterise the Tom Cat profile in Germany.
| Metric | Value |
|---|---|
| Estimated audience size | 479,740 |
of the worldwide Tom Cat audience comes from Germany.
| Country | Share |
|---|---|
| Germany | 50.4% |
| United States | 40.6% |
| Spain | 4.9% |
Where the Tom Cat audience in Germany is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Hessen | ~40K | 1.18× | |
| 02 | Baden-Württemberg | ~70K | 1.13× | |
| 03 | Bremen | ~4K | 1.10× | |
| 04 | Nordrhein-Westfalen | ~100K | 1.09× | |
| 05 | Hamburg | ~10K | 1.05× | |
| 06 | Niedersachsen | ~50K | 1.03× | |
| 07 | Schleswig-Holstein | ~20K | 1.01× | |
| 08 | Sachsen | ~20K | 0.99× | |
| 09 | Berlin | ~20K | 0.97× | |
| 10 | Rheinland-Pfalz | ~20K | 0.96× | |
| 11 | Sachsen-Anhalt | ~10K | 0.96× | |
| 12 | Bayern | ~70K | 0.95× | |
| 13 | Thüringen | ~10K | 0.94× | |
| 14 | Brandenburg | ~10K | 0.91× | |
| 15 | Saarland | ~5K | 0.91× | |
| 16 | Mecklenburg-Vorpommern | ~8K | 0.86× |
The strongest cross-interests of the Tom Cat audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Playmobil | Kids & Family | 2.93× | ||
| 02 | Solar energy | Home & Garden | 2.47× | ||
| 03 | Lego | Kids & Family | 2.26× | ||
| 04 | Innovation | Business & Career | 1.94× | ||
| 05 | Alexander Zverev | Sports | 1.94× | ||
| 06 | Veterinary medicine | Business & Career | 1.93× | ||
| 07 | TV game shows | Movies & TV | 1.93× | ||
| 08 | Street food | Food & Beverages | 1.87× | ||
| 09 | Electric motorcycles and scooters | Cars & Mobility | 1.86× | ||
| 10 | Cloud computing | Technology & Electronics | 1.72× | ||
| 11 | Child care | Kids & Family | 1.70× | ||
| 12 | Amazon Instant Video | Movies & TV | 1.69× | ||
| 13 | Virtual reality | Technology & Electronics | 1.69× | ||
| 14 | Employment website | Business & Career | 1.68× | ||
| 15 | Whisky | Food & Beverages | 1.65× | ||
| 16 | Action games | Games | 1.57× | ||
| 17 | Dyson | Home & Garden | 1.57× | ||
| 18 | Energy | Home & Garden | 1.53× | ||
| 19 | Swimming | Sports | 1.53× | ||
| 20 | Pay television | Movies & TV | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 1.87× | |
| Family Orientation | CONSERVATISM | 1.70× | |
| Need for Security | CONSERVATISM | 1.47× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.46× | |
| Design Affinity | PREMIUM | 0.54× | |
| Mindfulness | BALANCE | 0.55× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Germany who actively search for Tom Cat. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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