Popularity ranking · Germany

The 100 most popular Shopping Malls in Germany

This curated ranking covers the 100 largest shopping malls in Germany, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. Out of 583 shopping malls tracked in Germany, the 100 ranked here account for the largest measured audience reach. Mall of Berlin, Outletcity Metzingen and Main-Taunus-Zentrum lead the list with a combined estimated audience of 11M people. Across all 100 entries the average audience size is 775k, and the largest, Mall of Berlin, reaches around 4.9M people in Germany. Audience size is the estimated number of unique people in Germany who actively engage with each shopping mall, derived from search demand signals. Rankings reflect search-behavior signals collected across Germany and are refreshed weekly.

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How to read this list

Rank

Position in the Top 100, sorted by audience size from largest to smallest. Updated weekly.

Audience size

Estimated number of unique people in Germany who actively engage with this audience, derived from anonymized search-behavior signals.

Country share

Share of the global audience that is active in Germany. A higher value means the audience is more locally concentrated here.

Avg age

Average age in years across the people who engage with this audience in Germany, derived from anonymized search-behavior signals. A dash means demographic data is not yet available.

Female share

Share of women among the people who engage with this audience in Germany. 50% is gender-balanced; values above mean female-skewed, below mean male-skewed.

Ranking

Rank Audience Audience size Avg age Female share Subtype
76 Leine-Center Laatzen 321k 39.8 61.0% Shopping mall
77 Allee-Center Leipzig 316k 40.1 59.9% Shopping mall
78 Roland-Center 315k 40.8 60.0% Shopping mall
79 Gesundbrunnen-Center 314k 39.1 65.8% Shopping mall
80 City-Point Kassel 311k 39.9 59.7% Shopping mall
81 Marler Stern 311k 40.1 60.3% Shopping mall
82 Weimar Atrium 307k 40.2 59.5% Shopping mall
83 Paunsdorf Center 284k 39.4 60.5% Shopping mall
84 Rathaus Galerie Essen 283k 40.5 62.4% Shopping mall
85 Carré Bad Cannstatt 275k 39.4 57.8% Shopping mall
86 K in Lautern 269k 39.6 53.4% Shopping mall
87 Donau-Einkaufszentrum 261k 39.6 59.7% Shopping mall
88 Schwarzwald-Baar-Center 256k 40.9 61.0% Shopping mall
89 Kröpeliner Tor Center Rostock 251k 40.0 59.1% Shopping mall
90 Stadtgalerie Schweinfurt 247k 39.0 54.8% Shopping mall
91 Stadtgalerie Heilbronn 246k 39.6 59.5% Shopping mall
92 IMM (Singapore) 243k 42.6 61.7% Shopping mall
93 Goethe Galerie 232k 40.0 59.0% Shopping mall
94 Westpark Ingolstadt 228k 39.2 57.3% Shopping mall
95 Luisenforum 222k 39.6 61.1% Shopping mall
96 Rhein-Center Köln 221k 40.3 59.4% Shopping mall
97 City Carré Magdeburg 218k 39.9 57.7% Shopping mall
98 Eastgate Berlin 216k 40.4 59.5% Shopping mall
99 Brücken-Center Ansbach 213k 40.4 56.8% Shopping mall
100 Thier-Galerie 203k 40.2 59.3% Shopping mall

Want the full picture for any of these audiences?

Open any profile to see psychographics, top regions, peer affinities and demographic splits — all derived from the same anonymized signals.

Frequently asked questions

How is this list of the most popular shopping malls compiled?

Rascasse aggregates anonymized search-behavior signals across Germany and ranks each shopping mall by its estimated audience size. Only entries with at least 5 measured entities are listed.

How often is the list updated?

The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.

What is the largest shopping mall in Germany?

Mall of Berlin currently leads with an estimated audience of 4.9M people in Germany.

Same category in other countries

Other top lists in Germany