Westpark Ingolstadt Audience in Germany
Westpark Ingolstadt has an estimated audience of 226,262 people in Germany. 62.0% are female, 38.0% are male, average age 40.1. Top regions: Bayern, Baden-Württemberg, Nordrhein-Westfalen. Top brand affinities: Family, Tagesschau, Self care, Vacations, Bedroom furniture.
The average Westpark Ingolstadt fan in Germany is 40.1 years old, more female, and lives primarily in Bayern. The audience is concentrated in Bayern, Baden-Württemberg, Nordrhein-Westfalen. Top brand affinities include Family, Tagesschau, Self care, with strongest over-indexing on Family (1.75× the country average). Demographically, the Westpark Ingolstadt audience skews more female with an average age of 40.1, and over-indexes on personality traits such as Indulgence, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Shopping · Type: POI · Subtype: Shopping mall
Demographics of Westpark Ingolstadt fans
| Metric | Value |
|---|---|
| Female | 62.0% |
| Male | 38.0% |
| Average age | 40.1 |
| Estimated audience size | 226,262 |
Audience persona
The typical Westpark Ingolstadt fan in Germany is more female, around 40.1 years old, with strong Indulgence tendencies and a notable affinity for Family.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 169,697 | 13.49× |
| Baden-Württemberg | 7,753 | 0.25× |
| Nordrhein-Westfalen | 7,205 | 0.15× |
| Hessen | 6,882 | 0.4× |
| Niedersachsen | 2,435 | 0.11× |
| Berlin | 2,056 | 0.2× |
| Sachsen | 1,817 | 0.16× |
| Rheinland-Pfalz | 1,456 | 0.13× |
| Hamburg | 1,094 | 0.21× |
| Thüringen | 954 | 0.17× |
| Brandenburg | 674 | 0.1× |
| Schleswig-Holstein | 632 | 0.08× |
| Sachsen-Anhalt | 507 | 0.09× |
| Mecklenburg-Vorpommern | 446 | 0.1× |
| Saarland | 443 | 0.16× |
| Bremen | 397 | 0.21× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Family | 1.75× | Kids & Family |
| Tagesschau | 1.64× | Movies & TV |
| Self care | 2.86× | Health |
| Vacations | 2.29× | Travel & Leisure |
| Bedroom furniture | 3.67× | Home & Garden |
| Hairstyle | 2.35× | Beauty & Wellness |
| Stuttgart | 2.39× | Travel & Leisure |
| North Rhine-Westphalia | 1.92× | Travel & Leisure |
| IKEA | 1.52× | Home & Garden |
| Ariana Grande | 3.63× | Music & Radio |
| German language | 1.97× | Politics & Society |
| Hygiene | 2.27× | Beauty & Wellness |
| Walking | 3.02× | Sports |
| Rossmann | 1.56× | Shopping |
| Transfermarkt | 1.64× | Sports |
| Drop shipping | 1.8× | Shopping |
| Plumbing | 2.54× | Home & Garden |
| Greece | 2.46× | Travel & Leisure |
| Shopping malls | 1.62× | Shopping |
| 1.76× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.52 |
| Design Affinity | PREMIUM | 1.29 |
| DIY Mentality | THRILL | 1.27 |
| Luxury Orientation | PREMIUM | 1.23 |
| Price Sensitivity | PREMIUM | 1.2 |
| Creativity | OPEN | 1.19 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 97.5% |
| Austria | 0.4% |
| Switzerland | 0.2% |
See Westpark Ingolstadt audiences in other countries
More Shopping mall audiences in Germany
- Mall of Berlin (4,840,774)
- Outletcity Metzingen (2,919,203)
- Main-Taunus-Zentrum (2,632,549)
- Riem Arcaden (2,372,351)
- Weserpark (2,363,827)
Frequently asked questions
How many fans does Westpark Ingolstadt have in Germany?
Westpark Ingolstadt has an estimated audience of 226,262 people in Germany, concentrated in Bayern and Baden-Württemberg.
What is the gender split and age of Westpark Ingolstadt fans?
62.0% of Westpark Ingolstadt fans are female, 38.0% are male, with an average age of 40.1 years.
Which brands do Westpark Ingolstadt fans like most?
Westpark Ingolstadt fans show strongest brand affinity for Family (1.75×), Tagesschau (1.64×), and Self care (2.86×) over the country average.
Where do Westpark Ingolstadt fans live in Germany?
Westpark Ingolstadt fans in Germany are most concentrated in Bayern (reach 169,697), Baden-Württemberg (reach 7,753), and Nordrhein-Westfalen (reach 7,205). These three regions account for the largest share of the active audience.
What other brands do Westpark Ingolstadt fans also like?
Beyond Westpark Ingolstadt itself, the audience over-indexes on Tagesschau (1.64×), Self care (2.86×), Vacations (2.29×), and Bedroom furniture (3.67×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Westpark Ingolstadt. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.