Paunsdorf Center Audience in Germany
Paunsdorf Center has an estimated audience of 293,092 people in Germany. 67.7% are female, 32.3% are male, average age 40.0. Top regions: Sachsen, Sachsen-Anhalt, Thüringen. Top brand affinities: C&A, Family, Tagesschau, Bedroom furniture, Vacations.
The average Paunsdorf Center fan in Germany is 40.0 years old, more female, and lives primarily in Sachsen. The audience is concentrated in Sachsen, Sachsen-Anhalt, Thüringen. Top brand affinities include C&A, Family, Tagesschau, with strongest over-indexing on C&A (3.55× the country average). Demographically, the Paunsdorf Center audience skews more female with an average age of 40.0, and over-indexes on personality traits such as Indulgence, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Shopping · Type: POI · Subtype: Shopping mall
Demographics of Paunsdorf Center fans
| Metric | Value |
|---|---|
| Female | 67.7% |
| Male | 32.3% |
| Average age | 40.0 |
| Estimated audience size | 293,092 |
Audience persona
The typical Paunsdorf Center fan in Germany is more female, around 40.0 years old, with strong Indulgence tendencies and a notable affinity for C&A.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Sachsen | 138,315 | 9.62× |
| Sachsen-Anhalt | 28,941 | 3.81× |
| Thüringen | 8,175 | 1.09× |
| Berlin | 4,343 | 0.33× |
| Nordrhein-Westfalen | 3,881 | 0.06× |
| Brandenburg | 3,673 | 0.4× |
| Bayern | 3,568 | 0.08× |
| Hessen | 3,169 | 0.14× |
| Baden-Württemberg | 1,959 | 0.05× |
| Niedersachsen | 1,880 | 0.07× |
| Hamburg | 675 | 0.1× |
| Rheinland-Pfalz | 518 | 0.04× |
| Mecklenburg-Vorpommern | 487 | 0.09× |
| Schleswig-Holstein | 417 | 0.04× |
| Saarland | 120 | 0.03× |
| Bremen | 117 | 0.05× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| C&A | 3.55× | Shopping |
| Family | 1.66× | Kids & Family |
| Tagesschau | 1.55× | Movies & TV |
| Bedroom furniture | 3.67× | Home & Garden |
| Vacations | 2.19× | Travel & Leisure |
| Spiegel Online | 1.58× | News |
| REWE | 1.58× | Shopping |
| IKEA | 1.55× | Home & Garden |
| Stuttgart | 2.36× | Travel & Leisure |
| Netto Marken-Discount | 1.57× | Shopping |
| H&M | 1.57× | Shopping |
| Self care | 2.4× | Health |
| Ariana Grande | 3.49× | Music & Radio |
| Rossmann | 1.69× | Shopping |
| German language | 1.9× | Politics & Society |
| Airbnb | 1.52× | Travel & Leisure |
| Deichmann | 1.61× | Shopping |
| Hairstyle | 1.95× | Beauty & Wellness |
| Transfermarkt | 1.71× | Sports |
| JYSK | 1.97× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.35 |
| DIY Mentality | THRILL | 1.25 |
| Design Affinity | PREMIUM | 1.23 |
| Sustainability | BALANCE | 1.19 |
| Creativity | OPEN | 1.19 |
| Family Orientation | CONSERVATISM | 1.19 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 97.9% |
| China | 0.5% |
| Austria | 0.2% |
See Paunsdorf Center audiences in other countries
More Shopping mall audiences in Germany
- Mall of Berlin (4,840,774)
- Outletcity Metzingen (2,919,203)
- Main-Taunus-Zentrum (2,632,549)
- Riem Arcaden (2,372,351)
- Weserpark (2,363,827)
Frequently asked questions
How many fans does Paunsdorf Center have in Germany?
Paunsdorf Center has an estimated audience of 293,092 people in Germany, concentrated in Sachsen and Sachsen-Anhalt.
What is the gender split and age of Paunsdorf Center fans?
67.7% of Paunsdorf Center fans are female, 32.3% are male, with an average age of 40.0 years.
Which brands do Paunsdorf Center fans like most?
Paunsdorf Center fans show strongest brand affinity for C&A (3.55×), Family (1.66×), and Tagesschau (1.55×) over the country average.
Where do Paunsdorf Center fans live in Germany?
Paunsdorf Center fans in Germany are most concentrated in Sachsen (reach 138,315), Sachsen-Anhalt (reach 28,941), and Thüringen (reach 8,175). These three regions account for the largest share of the active audience.
What other brands do Paunsdorf Center fans also like?
Beyond Paunsdorf Center itself, the audience over-indexes on Family (1.66×), Tagesschau (1.55×), Bedroom furniture (3.67×), and Vacations (2.19×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Paunsdorf Center. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.