Rascasse Audience Intelligence

Paunsdorf Center Audience in Germany

A data profile of the people who buy, follow and care about Paunsdorf Center in Germany — modelled from more than twelve digital signal sources. Paunsdorf Center has an estimated audience of 283,661 people in Germany.

#83among Shopping mall in Germany#1723among POI in Germany#415in Shopping

The average Paunsdorf Center fan in Germany is 39.4 years old, more female, and lives primarily in Sachsen.

The audience is concentrated in Sachsen, Sachsen-Anhalt, Nordrhein-Westfalen.

Top brand affinities include C&A, Nature, Family, with strongest over-indexing on C&A (3.88× the country average).

Demographically, the Paunsdorf Center audience skews more female with an average age of 39.4, and over-indexes on personality traits such as Indulgence, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Paunsdorf Center fan in Germany is more female, around 39.4 years old, with strong Indulgence tendencies and a notable affinity for C&A.

Category: Shopping · Type: POI · Subtype: Shopping mall

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Paunsdorf Center profile in Germany.

Audience size
284K
in Germany
Gender
60.5%♀
39.5% male
Age
39.4
average years
Country rank
#18059
POI in Germany
Fig. 01

Search interest · 12-month trend

-11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Paunsdorf Center fans

60.5% are female, 39.5% are male, average age 39.4.

Fig. 02

Gender split

60.5%
Female
39.5%
Male
Demographic split for Paunsdorf Center audience in Germany
MetricValue
Female60.5%
Male39.5%
Average age39.4
Estimated audience size283,661
Fig. 03

Age distribution

Ø 39.4
average years
Age distribution of the Paunsdorf Center audience in Germany
Age bracketShare%
16-1916%
20-2920%
30-3923%
40-4923%
50+17%
Fig. 04

Worldwide distribution

97.8%

of the worldwide Paunsdorf Center audience comes from Germany.

Worldwide audience distribution share by country for Paunsdorf Center
CountryShare
Germany97.8%
China0.6%
Austria0.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Paunsdorf Center audience in Germany is strongest.

Fig. 05

Top regions by affinity

Paunsdorf Center fans by region: top regions in Germany
#RegionReachAffinity×
01Sachsen~100K9.41×
02Sachsen-Anhalt~30K3.93×
03Thüringen~8K1.13×
04Saarland~3K0.76×
05Bremen~2K0.76×
06Schleswig-Holstein~5K0.48×
07Brandenburg~4K0.48×
08Rheinland-Pfalz~7K0.47×
09Mecklenburg-Vorpommern~3K0.47×
10Berlin~5K0.37×
11Hamburg~2K0.33×
12Niedersachsen~6K0.22×
13Baden-Württemberg~8K0.21×
14Hessen~5K0.21×
15Bayern~7K0.16×
16Nordrhein-Westfalen~9K0.14×
Fig. 06

Affinity by region

Affinity by region — Paunsdorf Center, Germany
0.14×1.00×9.41×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Paunsdorf Center audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Paunsdorf Center audience
#·InterestCategoryAffinity×
01Bedroom furnitureHome & Garden4.47×
02C&AShopping3.88×
03LeipzigTravel & Leisure3.36×
04Ornamental plantHome & Garden2.35×
05VacationsTravel & Leisure2.31×
06NatureHome & Garden2.26×
07EmailTechnology & Electronics2.01×
08FamilyKids & Family1.99×
09GymnasticsSports1.97×
10LodgingTravel & Leisure1.94×
11JYSKHome & Garden1.92×
12REWEShopping1.81×
13Netto Marken-DiscountShopping1.80×
14DeichmannShopping1.76×
15AldiShopping1.60×
16German languagePolitics & Society1.59×
17PrimarkShopping1.58×
18IKEAHome & Garden1.55×
19DüsseldorfTravel & Leisure1.55×
20KitchenHome & Garden1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Paunsdorf Center audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Paunsdorf Center audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.46×
Design AffinityPREMIUM1.32×
Family OrientationCONSERVATISM1.30×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Paunsdorf Center audience · Rather not
TraitClusterDeviationScore
Sports ActivityPOWER0.96×
Pet OwnershipJOY0.98×
Social Media UsageJOY0.99×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Paunsdorf Center have in Germany?

Paunsdorf Center has an estimated audience of 283,661 people in Germany, concentrated in Sachsen and Sachsen-Anhalt.

02

What is the gender split and age of Paunsdorf Center fans?

60.5% of Paunsdorf Center fans are female, 39.5% are male, with an average age of 39.4 years.

03

Which brands do Paunsdorf Center fans like most?

Paunsdorf Center fans show strongest brand affinity for C&A (3.88×), Nature (2.26×), and Family (1.99×) over the country average.

04

Where do Paunsdorf Center fans live in Germany?

Paunsdorf Center fans in Germany are most concentrated in Sachsen (reach ~100K), Sachsen-Anhalt (reach ~30K), and Nordrhein-Westfalen (reach ~9K). These three regions account for the largest share of the active audience.

05

What other brands do Paunsdorf Center fans also like?

Beyond Paunsdorf Center itself, the audience over-indexes on Nature (2.26×), Family (1.99×), Bedroom furniture (4.47×), and REWE (1.81×) compared to the Germany average.

Appendix

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See Paunsdorf Center audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Paunsdorf Center. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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