Weimar Atrium Audience in Germany
Weimar Atrium has an estimated audience of 295,224 people in Germany. 63.6% are female, 36.4% are male, average age 40.4. Top regions: Thüringen, Sachsen, Hessen. Top brand affinities: Family, Bedroom furniture, Vacations, Self care, Spiegel Online.
The average Weimar Atrium fan in Germany is 40.4 years old, more female, and lives primarily in Thüringen. The audience is concentrated in Thüringen, Sachsen, Hessen. Top brand affinities include Family, Bedroom furniture, Vacations, with strongest over-indexing on Family (1.62× the country average). Demographically, the Weimar Atrium audience skews more female with an average age of 40.4, and over-indexes on personality traits such as Indulgence, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Shopping · Type: POI · Subtype: Shopping mall
Demographics of Weimar Atrium fans
| Metric | Value |
|---|---|
| Female | 63.6% |
| Male | 36.4% |
| Average age | 40.4 |
| Estimated audience size | 295,224 |
Audience persona
The typical Weimar Atrium fan in Germany is more female, around 40.4 years old, with strong Indulgence tendencies and a notable affinity for Family.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Thüringen | 103,932 | 13.82× |
| Sachsen | 10,317 | 0.71× |
| Hessen | 5,566 | 0.25× |
| Sachsen-Anhalt | 3,798 | 0.5× |
| Bayern | 3,123 | 0.07× |
| Nordrhein-Westfalen | 2,796 | 0.04× |
| Berlin | 2,008 | 0.15× |
| Baden-Württemberg | 1,486 | 0.04× |
| Niedersachsen | 1,177 | 0.04× |
| Brandenburg | 849 | 0.09× |
| Hamburg | 410 | 0.06× |
| Rheinland-Pfalz | 398 | 0.03× |
| Mecklenburg-Vorpommern | 320 | 0.06× |
| Schleswig-Holstein | 256 | 0.02× |
| Saarland | 191 | 0.05× |
| Bremen | 187 | 0.07× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Family | 1.62× | Kids & Family |
| Bedroom furniture | 3.67× | Home & Garden |
| Vacations | 2.08× | Travel & Leisure |
| Self care | 2.47× | Health |
| Spiegel Online | 1.53× | News |
| Ariana Grande | 3.59× | Music & Radio |
| North Rhine-Westphalia | 1.77× | Travel & Leisure |
| Stuttgart | 2.16× | Travel & Leisure |
| Hairstyle | 2× | Beauty & Wellness |
| German language | 1.78× | Politics & Society |
| Hygiene | 1.99× | Beauty & Wellness |
| Rossmann | 1.52× | Shopping |
| Walking | 2.62× | Sports |
| Shopping malls | 1.57× | Shopping |
| Transfermarkt | 1.53× | Sports |
| Logistics | 2.02× | Business & Career |
| 1.62× | Technology & Electronics | |
| Vacation rental | 2.21× | Travel & Leisure |
| Plumbing | 2.27× | Home & Garden |
| Drop shipping | 1.59× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.41 |
| Design Affinity | PREMIUM | 1.35 |
| DIY Mentality | THRILL | 1.25 |
| Sustainability | BALANCE | 1.21 |
| Price Sensitivity | PREMIUM | 1.18 |
| Family Orientation | CONSERVATISM | 1.16 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 97.8% |
| China | 0.6% |
| Switzerland | 0.1% |
See Weimar Atrium audiences in other countries
More Shopping mall audiences in Germany
- Mall of Berlin (4,840,774)
- Outletcity Metzingen (2,919,203)
- Main-Taunus-Zentrum (2,632,549)
- Riem Arcaden (2,372,351)
- Weserpark (2,363,827)
Frequently asked questions
How many fans does Weimar Atrium have in Germany?
Weimar Atrium has an estimated audience of 295,224 people in Germany, concentrated in Thüringen and Sachsen.
What is the gender split and age of Weimar Atrium fans?
63.6% of Weimar Atrium fans are female, 36.4% are male, with an average age of 40.4 years.
Which brands do Weimar Atrium fans like most?
Weimar Atrium fans show strongest brand affinity for Family (1.62×), Bedroom furniture (3.67×), and Vacations (2.08×) over the country average.
Where do Weimar Atrium fans live in Germany?
Weimar Atrium fans in Germany are most concentrated in Thüringen (reach 103,932), Sachsen (reach 10,317), and Hessen (reach 5,566). These three regions account for the largest share of the active audience.
What other brands do Weimar Atrium fans also like?
Beyond Weimar Atrium itself, the audience over-indexes on Bedroom furniture (3.67×), Vacations (2.08×), Self care (2.47×), and Spiegel Online (1.53×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Weimar Atrium. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.