Rascasse Audience Intelligence

Weimar Atrium Audience in Germany

A data profile of the people who buy, follow and care about Weimar Atrium in Germany — modelled from more than twelve digital signal sources. Weimar Atrium has an estimated audience of 307,317 people in Germany.

#82among Shopping mall in Germany#1604among POI in Germany#403in Shopping

The average Weimar Atrium fan in Germany is 40.2 years old, more female, and lives primarily in Thüringen.

The audience is concentrated in Thüringen, Nordrhein-Westfalen, Baden-Württemberg.

Top brand affinities include Nature, Family, Bedroom furniture, with strongest over-indexing on Nature (2.44× the country average).

Demographically, the Weimar Atrium audience skews more female with an average age of 40.2, and over-indexes on personality traits such as Indulgence, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Weimar Atrium fan in Germany is more female, around 40.2 years old, with strong Indulgence tendencies and a notable affinity for Nature.

Category: Shopping · Type: POI · Subtype: Shopping mall

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Weimar Atrium profile in Germany.

Audience size
307K
in Germany
Gender
59.5%♀
40.5% male
Age
40.2
average years
Country rank
#17024
POI in Germany
Fig. 01

Search interest · 12-month trend

+9%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Weimar Atrium fans

59.5% are female, 40.5% are male, average age 40.2.

Fig. 02

Gender split

59.5%
Female
40.5%
Male
Demographic split for Weimar Atrium audience in Germany
MetricValue
Female59.5%
Male40.5%
Average age40.2
Estimated audience size307,317
Fig. 03

Age distribution

Ø 40.2
average years
Age distribution of the Weimar Atrium audience in Germany
Age bracketShare%
16-1915%
20-2919%
30-3922%
40-4924%
50+19%
Fig. 04

Worldwide distribution

97.7%

of the worldwide Weimar Atrium audience comes from Germany.

Worldwide audience distribution share by country for Weimar Atrium
CountryShare
Germany97.7%
China0.7%
Switzerland0.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Weimar Atrium audience in Germany is strongest.

Fig. 05

Top regions by affinity

Weimar Atrium fans by region: top regions in Germany
#RegionReachAffinity×
01Thüringen~100K14.66×
02Bremen~2K0.77×
03Saarland~3K0.76×
04Schleswig-Holstein~7K0.67×
05Mecklenburg-Vorpommern~4K0.65×
06Rheinland-Pfalz~8K0.57×
07Sachsen~8K0.55×
08Hamburg~3K0.50×
09Sachsen-Anhalt~4K0.47×
10Brandenburg~4K0.43×
11Niedersachsen~9K0.33×
12Baden-Württemberg~10K0.29×
13Hessen~6K0.25×
14Berlin~3K0.25×
15Nordrhein-Westfalen~10K0.18×
16Bayern~8K0.17×
Fig. 06

Affinity by region

Affinity by region — Weimar Atrium, Germany
0.17×1.00×14.66×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Weimar Atrium audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Weimar Atrium audience
#·InterestCategoryAffinity×
01Bedroom furnitureHome & Garden4.47×
02Sunday BrunchKids & Family2.94×
03Outlet storeShopping2.93×
04VacationsTravel & Leisure2.50×
05NatureHome & Garden2.44×
06EmailTechnology & Electronics2.16×
07FamilyKids & Family2.08×
08MSNNews2.04×
09DinnerFood & Beverages2.00×
10LodgingTravel & Leisure1.94×
11Social media marketingBusiness & Career1.85×
12RefrigeratorHome & Garden1.83×
13CrochetHome & Garden1.78×
14EssoCars & Mobility1.64×
15French BulldogPets & Animals1.56×
16DrawingHome & Garden1.54×
17KitchenHome & Garden1.53×
18Shopping mallsShopping1.52×
19German languagePolitics & Society1.51×
20Self careHealth1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Weimar Atrium audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Weimar Atrium audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.47×
Quality AwarenessPREMIUM1.41×
Design AffinityPREMIUM1.40×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Weimar Atrium audience · Rather not
TraitClusterDeviationScore
Sports ActivityPOWER0.95×
Social Media UsageJOY1.00×
SpiritualityBALANCE1.04×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Weimar Atrium have in Germany?

Weimar Atrium has an estimated audience of 307,317 people in Germany, concentrated in Thüringen and Nordrhein-Westfalen.

02

What is the gender split and age of Weimar Atrium fans?

59.5% of Weimar Atrium fans are female, 40.5% are male, with an average age of 40.2 years.

03

Which brands do Weimar Atrium fans like most?

Weimar Atrium fans show strongest brand affinity for Nature (2.44×), Family (2.08×), and Bedroom furniture (4.47×) over the country average.

04

Where do Weimar Atrium fans live in Germany?

Weimar Atrium fans in Germany are most concentrated in Thüringen (reach ~100K), Nordrhein-Westfalen (reach ~10K), and Baden-Württemberg (reach ~10K). These three regions account for the largest share of the active audience.

05

What other brands do Weimar Atrium fans also like?

Beyond Weimar Atrium itself, the audience over-indexes on Family (2.08×), Bedroom furniture (4.47×), Vacations (2.5×), and Email (2.16×) compared to the Germany average.

Appendix

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How to read this data

Audience size is the estimated number of people in Germany who actively search for Weimar Atrium. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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