City-Point Kassel Audience in Germany
City-Point Kassel has an estimated audience of 298,368 people in Germany. 62.9% are female, 37.1% are male, average age 40.3. Top regions: Hessen, Niedersachsen, Nordrhein-Westfalen. Top brand affinities: Gil Ofarim, Stradivarius, Škoda Kodiaq, Keeper (password manager), Home Delivery.
The average City-Point Kassel fan in Germany is 40.3 years old, more female, and lives primarily in Hessen. The audience is concentrated in Hessen, Niedersachsen, Nordrhein-Westfalen. Top brand affinities include Gil Ofarim, Stradivarius, Škoda Kodiaq, with strongest over-indexing on Gil Ofarim (1.99× the country average). Demographically, the City-Point Kassel audience skews more female with an average age of 40.3, and over-indexes on personality traits such as Indulgence, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Shopping · Type: POI · Subtype: Shopping mall
Demographics of City-Point Kassel fans
| Metric | Value |
|---|---|
| Female | 62.9% |
| Male | 37.1% |
| Average age | 40.3 |
| Estimated audience size | 298,368 |
Audience persona
The typical City-Point Kassel fan in Germany is more female, around 40.3 years old, with strong Indulgence tendencies and a notable affinity for Gil Ofarim.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Hessen | 223,776 | 10.31× |
| Niedersachsen | 51,808 | 1.79× |
| Nordrhein-Westfalen | 43,032 | 0.66× |
| Bayern | 7,111 | 0.15× |
| Thüringen | 6,941 | 0.91× |
| Baden-Württemberg | 5,491 | 0.13× |
| Hamburg | 3,873 | 0.57× |
| Berlin | 3,015 | 0.23× |
| Sachsen | 2,494 | 0.17× |
| Rheinland-Pfalz | 2,215 | 0.15× |
| Schleswig-Holstein | 1,953 | 0.18× |
| Sachsen-Anhalt | 953 | 0.12× |
| Brandenburg | 820 | 0.09× |
| Bremen | 643 | 0.25× |
| Mecklenburg-Vorpommern | 629 | 0.11× |
| Saarland | 625 | 0.17× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Gil Ofarim | 1.99× | Music & Radio |
| Stradivarius | 1.97× | Shopping |
| Škoda Kodiaq | 2.17× | Cars & Mobility |
| Keeper (password manager) | 4.26× | Technology & Electronics |
| Home Delivery | 2.01× | Food & Beverages |
| Corfu (regional unit) | 2.23× | Travel & Leisure |
| Picnic | 2.42× | Kids & Family |
| Staycation | 2.39× | Home & Garden |
| The Hunt (2012 film) | 2.61× | Movies & TV |
| Bank account | 1.57× | Business & Career |
| Cachorro | 1.82× | Pets & Animals |
| Volvo V60 | 2.34× | Cars & Mobility |
| Theocracy | 4.3× | Music & Radio |
| Buddy – The Buddy Holly Story | 1.98× | Music & Radio |
| Pantsuit | 2.67× | Fashion & Accessoires |
| Jersey (fabric) | 2.02× | Fashion & Accessoires |
| Zagreb | 1.53× | Travel & Leisure |
| Liberace | 2.17× | Music & Radio |
| Gloria | 1.66× | Music & Radio |
| Gender-neutral language | 1.88× | Politics & Society |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.53 |
| Design Affinity | PREMIUM | 1.3 |
| DIY Mentality | THRILL | 1.24 |
| Price Sensitivity | PREMIUM | 1.21 |
| Luxury Orientation | PREMIUM | 1.21 |
| Sustainability | BALANCE | 1.2 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 96.9% |
| China | 0.9% |
| Netherlands | 0.2% |
See City-Point Kassel audiences in other countries
More Shopping mall audiences in Germany
- Mall of Berlin (4,840,774)
- Outletcity Metzingen (2,919,203)
- Main-Taunus-Zentrum (2,632,549)
- Riem Arcaden (2,372,351)
- Weserpark (2,363,827)
Frequently asked questions
How many fans does City-Point Kassel have in Germany?
City-Point Kassel has an estimated audience of 298,368 people in Germany, concentrated in Hessen and Niedersachsen.
What is the gender split and age of City-Point Kassel fans?
62.9% of City-Point Kassel fans are female, 37.1% are male, with an average age of 40.3 years.
Which brands do City-Point Kassel fans like most?
City-Point Kassel fans show strongest brand affinity for Gil Ofarim (1.99×), Stradivarius (1.97×), and Škoda Kodiaq (2.17×) over the country average.
Where do City-Point Kassel fans live in Germany?
City-Point Kassel fans in Germany are most concentrated in Hessen (reach 223,776), Niedersachsen (reach 51,808), and Nordrhein-Westfalen (reach 43,032). These three regions account for the largest share of the active audience.
What other brands do City-Point Kassel fans also like?
Beyond City-Point Kassel itself, the audience over-indexes on Stradivarius (1.97×), Škoda Kodiaq (2.17×), Keeper (password manager) (4.26×), and Home Delivery (2.01×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for City-Point Kassel. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.