Gesundbrunnen-Center Audience in Germany
Gesundbrunnen-Center has an estimated audience of 311,203 people in Germany. 65.5% are female, 34.5% are male, average age 39.8. Top regions: Berlin, Brandenburg, Nordrhein-Westfalen. Top brand affinities: Bedroom furniture, Family, IKEA, Ariana Grande, Vacations.
The average Gesundbrunnen-Center fan in Germany is 39.8 years old, more female, and lives primarily in Berlin. The audience is concentrated in Berlin, Brandenburg, Nordrhein-Westfalen. Top brand affinities include Bedroom furniture, Family, IKEA, with strongest over-indexing on Bedroom furniture (3.67× the country average). Demographically, the Gesundbrunnen-Center audience skews more female with an average age of 39.8, and over-indexes on personality traits such as Indulgence, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Shopping · Type: POI · Subtype: Shopping mall
Demographics of Gesundbrunnen-Center fans
| Metric | Value |
|---|---|
| Female | 65.5% |
| Male | 34.5% |
| Average age | 39.8 |
| Estimated audience size | 311,203 |
Audience persona
The typical Gesundbrunnen-Center fan in Germany is more female, around 39.8 years old, with strong Indulgence tendencies and a notable affinity for Bedroom furniture.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Berlin | 158,650 | 11.4× |
| Brandenburg | 29,586 | 3.06× |
| Nordrhein-Westfalen | 5,558 | 0.08× |
| Sachsen | 3,179 | 0.21× |
| Bayern | 3,035 | 0.06× |
| Hessen | 2,581 | 0.11× |
| Niedersachsen | 1,861 | 0.06× |
| Sachsen-Anhalt | 1,822 | 0.23× |
| Baden-Württemberg | 1,790 | 0.04× |
| Hamburg | 1,491 | 0.21× |
| Thüringen | 1,248 | 0.16× |
| Mecklenburg-Vorpommern | 1,102 | 0.19× |
| Schleswig-Holstein | 664 | 0.06× |
| Rheinland-Pfalz | 520 | 0.03× |
| Saarland | 153 | 0.04× |
| Bremen | 151 | 0.06× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Bedroom furniture | 3.67× | Home & Garden |
| Family | 1.55× | Kids & Family |
| IKEA | 1.56× | Home & Garden |
| Ariana Grande | 3.72× | Music & Radio |
| Vacations | 1.98× | Travel & Leisure |
| Do it yourself (DIY) | 1.52× | Home & Garden |
| Self care | 2.36× | Health |
| Stuttgart | 2.05× | Travel & Leisure |
| Rossmann | 1.57× | Shopping |
| North Rhine-Westphalia | 1.66× | Travel & Leisure |
| Hairstyle | 1.93× | Beauty & Wellness |
| German language | 1.7× | Politics & Society |
| Shopping malls | 1.68× | Shopping |
| Hygiene | 1.91× | Beauty & Wellness |
| Transfermarkt | 1.6× | Sports |
| Local food | 1.88× | Food & Beverages |
| Walking | 2.5× | Sports |
| Primark | 1.6× | Shopping |
| Outlet store | 3.17× | Shopping |
| Breuninger | 1.58× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.38 |
| Sustainability | BALANCE | 1.32 |
| Design Affinity | PREMIUM | 1.28 |
| DIY Mentality | THRILL | 1.23 |
| Price Sensitivity | PREMIUM | 1.2 |
| Sports Activity | POWER | 1.17 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 97.1% |
| China | 0.4% |
| Poland | 0.2% |
See Gesundbrunnen-Center audiences in other countries
More Shopping mall audiences in Germany
- Mall of Berlin (4,840,774)
- Outletcity Metzingen (2,919,203)
- Main-Taunus-Zentrum (2,632,549)
- Riem Arcaden (2,372,351)
- Weserpark (2,363,827)
Frequently asked questions
How many fans does Gesundbrunnen-Center have in Germany?
Gesundbrunnen-Center has an estimated audience of 311,203 people in Germany, concentrated in Berlin and Brandenburg.
What is the gender split and age of Gesundbrunnen-Center fans?
65.5% of Gesundbrunnen-Center fans are female, 34.5% are male, with an average age of 39.8 years.
Which brands do Gesundbrunnen-Center fans like most?
Gesundbrunnen-Center fans show strongest brand affinity for Bedroom furniture (3.67×), Family (1.55×), and IKEA (1.56×) over the country average.
Where do Gesundbrunnen-Center fans live in Germany?
Gesundbrunnen-Center fans in Germany are most concentrated in Berlin (reach 158,650), Brandenburg (reach 29,586), and Nordrhein-Westfalen (reach 5,558). These three regions account for the largest share of the active audience.
What other brands do Gesundbrunnen-Center fans also like?
Beyond Gesundbrunnen-Center itself, the audience over-indexes on Family (1.55×), IKEA (1.56×), Ariana Grande (3.72×), and Vacations (1.98×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Gesundbrunnen-Center. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.