Marler Stern Audience in Germany
Marler Stern has an estimated audience of 264,581 people in Germany. 64.1% are female, 35.9% are male, average age 40.4. Top regions: Nordrhein-Westfalen, Niedersachsen, Hessen. Top brand affinities: Gil Ofarim, Stradivarius, Progressive rock, Škoda Kodiaq, CAC 40.
The average Marler Stern fan in Germany is 40.4 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Niedersachsen, Hessen. Top brand affinities include Gil Ofarim, Stradivarius, Progressive rock, with strongest over-indexing on Gil Ofarim (1.99× the country average). Demographically, the Marler Stern audience skews more female with an average age of 40.4, and over-indexes on personality traits such as Indulgence, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Shopping · Type: POI · Subtype: Shopping mall
Demographics of Marler Stern fans
| Metric | Value |
|---|---|
| Female | 64.1% |
| Male | 35.9% |
| Average age | 40.4 |
| Estimated audience size | 264,581 |
Audience persona
The typical Marler Stern fan in Germany is more female, around 40.4 years old, with strong Indulgence tendencies and a notable affinity for Gil Ofarim.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 198,436 | 12.69× |
| Niedersachsen | 6,756 | 0.26× |
| Hessen | 6,572 | 0.33× |
| Bayern | 5,825 | 0.14× |
| Baden-Württemberg | 4,913 | 0.14× |
| Berlin | 2,949 | 0.25× |
| Rheinland-Pfalz | 2,353 | 0.18× |
| Hamburg | 1,798 | 0.3× |
| Schleswig-Holstein | 1,568 | 0.17× |
| Sachsen | 1,456 | 0.11× |
| Thüringen | 1,294 | 0.19× |
| Sachsen-Anhalt | 1,148 | 0.17× |
| Brandenburg | 1,064 | 0.13× |
| Saarland | 1,051 | 0.32× |
| Mecklenburg-Vorpommern | 1,010 | 0.2× |
| Bremen | 985 | 0.44× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Gil Ofarim | 1.99× | Music & Radio |
| Stradivarius | 1.97× | Shopping |
| Progressive rock | 1.69× | Music & Radio |
| Škoda Kodiaq | 2.17× | Cars & Mobility |
| CAC 40 | 1.51× | Business & Career |
| Keeper (password manager) | 4.26× | Technology & Electronics |
| Home Delivery | 2.01× | Food & Beverages |
| Corfu (regional unit) | 2.23× | Travel & Leisure |
| Picnic | 2.42× | Kids & Family |
| Staycation | 2.39× | Home & Garden |
| Cachorro | 2.08× | Pets & Animals |
| The Hunt (2012 film) | 2.61× | Movies & TV |
| Bank account | 1.69× | Business & Career |
| Volvo V60 | 2.34× | Cars & Mobility |
| Theocracy | 4.3× | Music & Radio |
| Buddy – The Buddy Holly Story | 1.98× | Music & Radio |
| Pantsuit | 2.67× | Fashion & Accessoires |
| Jersey (fabric) | 2.02× | Fashion & Accessoires |
| Zagreb | 1.53× | Travel & Leisure |
| Ipekyol | 1.53× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.54 |
| Design Affinity | PREMIUM | 1.39 |
| Sustainability | BALANCE | 1.34 |
| DIY Mentality | THRILL | 1.29 |
| Luxury Orientation | PREMIUM | 1.25 |
| Price Sensitivity | PREMIUM | 1.2 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 98.4% |
| China | 0.3% |
| Netherlands | 0.1% |
See Marler Stern audiences in other countries
More Shopping mall audiences in Germany
- Mall of Berlin (4,840,774)
- Outletcity Metzingen (2,919,203)
- Main-Taunus-Zentrum (2,632,549)
- Riem Arcaden (2,372,351)
- Weserpark (2,363,827)
Frequently asked questions
How many fans does Marler Stern have in Germany?
Marler Stern has an estimated audience of 264,581 people in Germany, concentrated in Nordrhein-Westfalen and Niedersachsen.
What is the gender split and age of Marler Stern fans?
64.1% of Marler Stern fans are female, 35.9% are male, with an average age of 40.4 years.
Which brands do Marler Stern fans like most?
Marler Stern fans show strongest brand affinity for Gil Ofarim (1.99×), Stradivarius (1.97×), and Progressive rock (1.69×) over the country average.
Where do Marler Stern fans live in Germany?
Marler Stern fans in Germany are most concentrated in Nordrhein-Westfalen (reach 198,436), Niedersachsen (reach 6,756), and Hessen (reach 6,572). These three regions account for the largest share of the active audience.
What other brands do Marler Stern fans also like?
Beyond Marler Stern itself, the audience over-indexes on Stradivarius (1.97×), Progressive rock (1.69×), Škoda Kodiaq (2.17×), and CAC 40 (1.51×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Marler Stern. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.