Rascasse Audience Intelligence

Schwarzwald-Baar-Center Audience in Germany

A data profile of the people who buy, follow and care about Schwarzwald-Baar-Center in Germany — modelled from more than twelve digital signal sources. Schwarzwald-Baar-Center has an estimated audience of 255,951 people in Germany.

#88among Shopping mall in Germany#1875among POI in Germany#434in Shopping

The average Schwarzwald-Baar-Center fan in Germany is 40.9 years old, more female, and lives primarily in Baden-Württemberg.

The audience is concentrated in Baden-Württemberg, Nordrhein-Westfalen, Niedersachsen.

Top brand affinities include Nature, Family, Vacations, with strongest over-indexing on Nature (2.79× the country average).

Demographically, the Schwarzwald-Baar-Center audience skews more female with an average age of 40.9, and over-indexes on personality traits such as Indulgence, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Schwarzwald-Baar-Center fan in Germany is more female, around 40.9 years old, with strong Indulgence tendencies and a notable affinity for Nature.

Category: Shopping · Type: POI · Subtype: Shopping mall

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Schwarzwald-Baar-Center profile in Germany.

Audience size
256K
in Germany
Gender
61.0%♀
39.0% male
Age
40.9
average years
Country rank
#19355
POI in Germany
Fig. 01

Search interest · 12-month trend

+17%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Schwarzwald-Baar-Center fans

61.0% are female, 39.0% are male, average age 40.9.

Fig. 02

Gender split

61.0%
Female
39.0%
Male
Demographic split for Schwarzwald-Baar-Center audience in Germany
MetricValue
Female61.0%
Male39.0%
Average age40.9
Estimated audience size255,951
Fig. 03

Age distribution

Ø 40.9
average years
Age distribution of the Schwarzwald-Baar-Center audience in Germany
Age bracketShare%
16-1914%
20-2919%
30-3922%
40-4925%
50+21%
Fig. 04

Worldwide distribution

97.3%

of the worldwide Schwarzwald-Baar-Center audience comes from Germany.

Worldwide audience distribution share by country for Schwarzwald-Baar-Center
CountryShare
Germany97.3%
Switzerland1.1%
China0.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Schwarzwald-Baar-Center audience in Germany is strongest.

Fig. 05

Top regions by affinity

Schwarzwald-Baar-Center fans by region: top regions in Germany
#RegionReachAffinity×
01Baden-Württemberg~200K14.07×
02Bremen~2K0.83×
03Saarland~2K0.80×
04Sachsen-Anhalt~5K0.78×
05Thüringen~5K0.78×
06Mecklenburg-Vorpommern~4K0.78×
07Schleswig-Holstein~7K0.77×
08Brandenburg~6K0.77×
09Sachsen~8K0.67×
10Hamburg~4K0.64×
11Niedersachsen~10K0.62×
12Rheinland-Pfalz~7K0.57×
13Berlin~6K0.51×
14Hessen~8K0.41×
15Bayern~10K0.33×
16Nordrhein-Westfalen~20K0.31×
Fig. 06

Affinity by region

Affinity by region — Schwarzwald-Baar-Center, Germany
0.31×1.00×14.07×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Schwarzwald-Baar-Center audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Schwarzwald-Baar-Center audience
#·InterestCategoryAffinity×
01Black ForestTravel & Leisure5.02×
02Bedroom furnitureHome & Garden4.47×
03Outlet storeShopping2.94×
04VacationsTravel & Leisure2.89×
05NatureHome & Garden2.79×
06LodgingTravel & Leisure2.26×
07FamilyKids & Family2.21×
08EmailTechnology & Electronics2.20×
09MSNNews2.03×
10KitchenHome & Garden1.72×
11StuttgartTravel & Leisure1.72×
12Self careHealth1.70×
13German languagePolitics & Society1.61×
14TattoosFashion & Accessoires1.57×
15DüsseldorfTravel & Leisure1.56×
16GermanyTravel & Leisure1.54×
17Müller (company)Food & Beverages1.54×
18DessertsFood & Beverages1.54×
19Shopping mallsShopping1.53×
20IKEAHome & Garden1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Schwarzwald-Baar-Center audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Schwarzwald-Baar-Center audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.52×
Quality AwarenessPREMIUM1.37×
Design AffinityPREMIUM1.35×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Schwarzwald-Baar-Center audience · Rather not
TraitClusterDeviationScore
Sports ActivityPOWER0.93×
Social Media UsageJOY0.98×
Pet OwnershipJOY1.03×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Schwarzwald-Baar-Center have in Germany?

Schwarzwald-Baar-Center has an estimated audience of 255,951 people in Germany, concentrated in Baden-Württemberg and Nordrhein-Westfalen.

02

What is the gender split and age of Schwarzwald-Baar-Center fans?

61.0% of Schwarzwald-Baar-Center fans are female, 39.0% are male, with an average age of 40.9 years.

03

Which brands do Schwarzwald-Baar-Center fans like most?

Schwarzwald-Baar-Center fans show strongest brand affinity for Nature (2.79×), Family (2.21×), and Vacations (2.89×) over the country average.

04

Where do Schwarzwald-Baar-Center fans live in Germany?

Schwarzwald-Baar-Center fans in Germany are most concentrated in Baden-Württemberg (reach ~200K), Nordrhein-Westfalen (reach ~20K), and Niedersachsen (reach ~10K). These three regions account for the largest share of the active audience.

05

What other brands do Schwarzwald-Baar-Center fans also like?

Beyond Schwarzwald-Baar-Center itself, the audience over-indexes on Family (2.21×), Vacations (2.89×), Germany (1.54×), and Bedroom furniture (4.47×) compared to the Germany average.

Appendix

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How to read this data

Audience size is the estimated number of people in Germany who actively search for Schwarzwald-Baar-Center. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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