Schwarzwald-Baar-Center Audience in Germany
Schwarzwald-Baar-Center has an estimated audience of 238,072 people in Germany. 63.0% are female, 37.0% are male, average age 40.7. Top regions: Baden-Württemberg, Bayern, Nordrhein-Westfalen. Top brand affinities: Tagesschau, Family, Vacations, Self care, Bedroom furniture.
The average Schwarzwald-Baar-Center fan in Germany is 40.7 years old, more female, and lives primarily in Baden-Württemberg. The audience is concentrated in Baden-Württemberg, Bayern, Nordrhein-Westfalen. Top brand affinities include Tagesschau, Family, Vacations, with strongest over-indexing on Tagesschau (1.85× the country average). Demographically, the Schwarzwald-Baar-Center audience skews more female with an average age of 40.7, and over-indexes on personality traits such as Indulgence, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Shopping · Type: POI · Subtype: Shopping mall
Demographics of Schwarzwald-Baar-Center fans
| Metric | Value |
|---|---|
| Female | 63.0% |
| Male | 37.0% |
| Average age | 40.7 |
| Estimated audience size | 238,072 |
Audience persona
The typical Schwarzwald-Baar-Center fan in Germany is more female, around 40.7 years old, with strong Indulgence tendencies and a notable affinity for Tagesschau.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Baden-Württemberg | 178,555 | 13.45× |
| Bayern | 7,704 | 0.2× |
| Nordrhein-Westfalen | 5,697 | 0.11× |
| Hessen | 5,551 | 0.31× |
| Rheinland-Pfalz | 2,284 | 0.19× |
| Berlin | 1,917 | 0.18× |
| Hamburg | 1,287 | 0.24× |
| Sachsen | 1,162 | 0.1× |
| Niedersachsen | 1,159 | 0.05× |
| Thüringen | 794 | 0.13× |
| Sachsen-Anhalt | 771 | 0.13× |
| Bremen | 725 | 0.36× |
| Brandenburg | 715 | 0.1× |
| Mecklenburg-Vorpommern | 711 | 0.16× |
| Saarland | 674 | 0.23× |
| Schleswig-Holstein | 632 | 0.07× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Tagesschau | 1.85× | Movies & TV |
| Family | 1.72× | Kids & Family |
| Vacations | 2.35× | Travel & Leisure |
| Self care | 2.82× | Health |
| Bedroom furniture | 3.67× | Home & Garden |
| Stuttgart | 2.42× | Travel & Leisure |
| Hairstyle | 2.28× | Beauty & Wellness |
| Black Forest | 4.65× | Travel & Leisure |
| North Rhine-Westphalia | 1.92× | Travel & Leisure |
| Hygiene | 2.36× | Beauty & Wellness |
| IKEA | 1.53× | Home & Garden |
| Ariana Grande | 3.61× | Music & Radio |
| Walking | 3.13× | Sports |
| Spiegel Online | 1.5× | News |
| German language | 1.97× | Politics & Society |
| Satire | 2.92× | Literature |
| Airbnb | 1.52× | Travel & Leisure |
| Rossmann | 1.52× | Shopping |
| Transfermarkt | 1.69× | Sports |
| Plumbing | 2.56× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.48 |
| Design Affinity | PREMIUM | 1.34 |
| DIY Mentality | THRILL | 1.24 |
| Sustainability | BALANCE | 1.21 |
| Sports Activity | POWER | 1.17 |
| Luxury Orientation | PREMIUM | 1.17 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 97.2% |
| Switzerland | 1.2% |
| China | 0.1% |
See Schwarzwald-Baar-Center audiences in other countries
- Schwarzwald-Baar-Center — United States
- Schwarzwald-Baar-Center — United Kingdom
- Schwarzwald-Baar-Center — France
- Schwarzwald-Baar-Center — Italy
- Schwarzwald-Baar-Center — Spain
- Schwarzwald-Baar-Center — Brazil
- Schwarzwald-Baar-Center — Japan
- Schwarzwald-Baar-Center — South Korea
- Schwarzwald-Baar-Center — India
More Shopping mall audiences in Germany
- Mall of Berlin (4,840,774)
- Outletcity Metzingen (2,919,203)
- Main-Taunus-Zentrum (2,632,549)
- Riem Arcaden (2,372,351)
- Weserpark (2,363,827)
Frequently asked questions
How many fans does Schwarzwald-Baar-Center have in Germany?
Schwarzwald-Baar-Center has an estimated audience of 238,072 people in Germany, concentrated in Baden-Württemberg and Bayern.
What is the gender split and age of Schwarzwald-Baar-Center fans?
63.0% of Schwarzwald-Baar-Center fans are female, 37.0% are male, with an average age of 40.7 years.
Which brands do Schwarzwald-Baar-Center fans like most?
Schwarzwald-Baar-Center fans show strongest brand affinity for Tagesschau (1.85×), Family (1.72×), and Vacations (2.35×) over the country average.
Where do Schwarzwald-Baar-Center fans live in Germany?
Schwarzwald-Baar-Center fans in Germany are most concentrated in Baden-Württemberg (reach 178,555), Bayern (reach 7,704), and Nordrhein-Westfalen (reach 5,697). These three regions account for the largest share of the active audience.
What other brands do Schwarzwald-Baar-Center fans also like?
Beyond Schwarzwald-Baar-Center itself, the audience over-indexes on Family (1.72×), Vacations (2.35×), Self care (2.82×), and Bedroom furniture (3.67×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Schwarzwald-Baar-Center. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.