Rascasse Audience Intelligence

K in Lautern Audience in Germany

A data profile of the people who buy, follow and care about K in Lautern in Germany — modelled from more than twelve digital signal sources. K in Lautern has an estimated audience of 269,270 people in Germany.

#86among Shopping mall in Germany#1803among POI in Germany#425in Shopping

The average K in Lautern fan in Germany is 39.6 years old, balanced, and lives primarily in Rheinland-Pfalz.

The audience is concentrated in Rheinland-Pfalz, Baden-Württemberg, Nordrhein-Westfalen.

Top brand affinities include 1. FC Kaiserslautern, Nature, Transfermarkt, with strongest over-indexing on 1. FC Kaiserslautern (13.02× the country average).

Demographically, the K in Lautern audience skews balanced with an average age of 39.6, and over-indexes on personality traits such as Quality Awareness, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical K in Lautern fan in Germany is balanced, around 39.6 years old, with strong Quality Awareness tendencies and a notable affinity for 1. FC Kaiserslautern.

Category: Shopping · Type: POI · Subtype: Shopping mall

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the K in Lautern profile in Germany.

Audience size
269K
in Germany
Gender
53.4%♀
46.6% male
Age
39.6
average years
Country rank
#18752
POI in Germany
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of K in Lautern fans

53.4% are female, 46.6% are male, average age 39.6.

Fig. 02

Gender split

53.4%
Female
46.6%
Male
Demographic split for K in Lautern audience in Germany
MetricValue
Female53.4%
Male46.6%
Average age39.6
Estimated audience size269,270
Fig. 03

Age distribution

Ø 39.6
average years
Age distribution of the K in Lautern audience in Germany
Age bracketShare%
16-1918%
20-2920%
30-3921%
40-4923%
50+19%
Fig. 04

Worldwide distribution

96.0%

of the worldwide K in Lautern audience comes from Germany.

Worldwide audience distribution share by country for K in Lautern
CountryShare
Germany96.0%
China0.6%
United States0.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the K in Lautern audience in Germany is strongest.

Fig. 05

Top regions by affinity

K in Lautern fans by region: top regions in Germany
#RegionReachAffinity×
01Rheinland-Pfalz~200K12.72×
02Saarland~7K2.14×
03Bremen~2K0.78×
04Mecklenburg-Vorpommern~4K0.74×
05Sachsen-Anhalt~5K0.72×
06Thüringen~5K0.68×
07Brandenburg~5K0.67×
08Schleswig-Holstein~6K0.64×
09Sachsen~7K0.54×
10Hessen~9K0.46×
11Hamburg~3K0.46×
12Berlin~5K0.39×
13Niedersachsen~10K0.38×
14Baden-Württemberg~10K0.33×
15Bayern~10K0.25×
16Nordrhein-Westfalen~10K0.20×
Fig. 06

Affinity by region

Affinity by region — K in Lautern, Germany
0.20×1.00×12.72×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the K in Lautern audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for K in Lautern audience
#·InterestCategoryAffinity×
011. FC KaiserslauternSports13.02×
02Krefeld PinguineSports9.96×
03VfL OsnabrückSports4.95×
04Eintracht BraunschweigSports4.45×
05Lindsey VonnSports3.67×
06Frauen-BundesligaSports3.64×
07VfL BochumSports3.31×
08F.C. Hansa RostockSports3.04×
09TransfermarktSports2.89×
103. LigaSports2.85×
11RB LeipzigSports2.84×
12VacationsTravel & Leisure2.43×
13NatureHome & Garden2.41×
14Borussia MönchengladbachSports2.40×
15TipicoGames2.08×
16EmailTechnology & Electronics2.01×
17FamilyKids & Family1.98×
18VfB StuttgartSports1.94×
19SV Werder BremenSports1.62×
20Borussia DortmundSports1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the K in Lautern audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by K in Lautern audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM1.48×
IndulgenceJOY1.35×
Risk AppetiteTHRILL1.34×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by K in Lautern audience · Rather not
TraitClusterDeviationScore
Sports ActivityPOWER0.92×
Social Media UsageJOY0.96×
Early Adopter MentalityPOWER1.00×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does K in Lautern have in Germany?

K in Lautern has an estimated audience of 269,270 people in Germany, concentrated in Rheinland-Pfalz and Baden-Württemberg.

02

What is the gender split and age of K in Lautern fans?

53.4% of K in Lautern fans are female, 46.6% are male, with an average age of 39.6 years.

03

Which brands do K in Lautern fans like most?

K in Lautern fans show strongest brand affinity for 1. FC Kaiserslautern (13.02×), Nature (2.41×), and Transfermarkt (2.89×) over the country average.

04

Where do K in Lautern fans live in Germany?

K in Lautern fans in Germany are most concentrated in Rheinland-Pfalz (reach ~200K), Baden-Württemberg (reach ~10K), and Nordrhein-Westfalen (reach ~10K). These three regions account for the largest share of the active audience.

05

What other brands do K in Lautern fans also like?

Beyond K in Lautern itself, the audience over-indexes on Nature (2.41×), Transfermarkt (2.89×), Family (1.98×), and Lindsey Vonn (3.67×) compared to the Germany average.

Appendix

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How to read this data

Audience size is the estimated number of people in Germany who actively search for K in Lautern. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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