K in Lautern Audience in Germany
K in Lautern has an estimated audience of 264,376 people in Germany. 57.4% are female, 42.6% are male, average age 40.0. Top regions: Rheinland-Pfalz, Baden-Württemberg, Hessen. Top brand affinities: Gil Ofarim, Stradivarius, Progressive rock, Chalkidiki, Keeper (password manager).
The average K in Lautern fan in Germany is 40.0 years old, more female, and lives primarily in Rheinland-Pfalz. The audience is concentrated in Rheinland-Pfalz, Baden-Württemberg, Hessen. Top brand affinities include Gil Ofarim, Stradivarius, Progressive rock, with strongest over-indexing on Gil Ofarim (1.53× the country average). Demographically, the K in Lautern audience skews more female with an average age of 40.0, and over-indexes on personality traits such as Indulgence, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Shopping · Type: POI · Subtype: Shopping mall
Demographics of K in Lautern fans
| Metric | Value |
|---|---|
| Female | 57.4% |
| Male | 42.6% |
| Average age | 40.0 |
| Estimated audience size | 264,376 |
Audience persona
The typical K in Lautern fan in Germany is more female, around 40.0 years old, with strong Indulgence tendencies and a notable affinity for Gil Ofarim.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Rheinland-Pfalz | 150,667 | 11.37× |
| Baden-Württemberg | 13,464 | 0.37× |
| Hessen | 10,955 | 0.54× |
| Saarland | 8,571 | 2.64× |
| Nordrhein-Westfalen | 5,971 | 0.1× |
| Bayern | 3,785 | 0.09× |
| Niedersachsen | 1,760 | 0.07× |
| Berlin | 1,343 | 0.11× |
| Hamburg | 1,032 | 0.17× |
| Sachsen | 823 | 0.06× |
| Schleswig-Holstein | 540 | 0.06× |
| Brandenburg | 538 | 0.07× |
| Thüringen | 468 | 0.07× |
| Sachsen-Anhalt | 455 | 0.07× |
| Mecklenburg-Vorpommern | 345 | 0.07× |
| Bremen | 296 | 0.13× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Gil Ofarim | 1.53× | Music & Radio |
| Stradivarius | 1.88× | Shopping |
| Progressive rock | 1.57× | Music & Radio |
| Chalkidiki | 3.72× | Travel & Leisure |
| Keeper (password manager) | 3.46× | Technology & Electronics |
| Škoda Kodiaq | 1.64× | Cars & Mobility |
| Stamp collecting | 4.02× | Home & Garden |
| Hawesko | 2.8× | Food & Beverages |
| Home Delivery | 1.94× | Food & Beverages |
| Google Analytics | 1.67× | Internet & Social Media |
| Staycation | 2.39× | Home & Garden |
| Alaska | 2.18× | Travel & Leisure |
| Corfu (regional unit) | 1.9× | Travel & Leisure |
| Buddy – The Buddy Holly Story | 2.85× | Music & Radio |
| Picnic | 2.1× | Kids & Family |
| Noodle (Gorillaz) | 1.61× | Music & Radio |
| Farinata | 6.89× | Food & Beverages |
| Emperor Entertainment Group | 1.83× | Business & Career |
| Sailor | 2.33× | Travel & Leisure |
| The Hunt (2012 film) | 2.09× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.28 |
| Quality Awareness | PREMIUM | 1.28 |
| DIY Mentality | THRILL | 1.15 |
| Sustainability | BALANCE | 1.14 |
| Price Sensitivity | PREMIUM | 1.14 |
| Design Affinity | PREMIUM | 1.14 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 96.0% |
| China | 0.5% |
| United States | 0.5% |
See K in Lautern audiences in other countries
More Shopping mall audiences in Germany
- Mall of Berlin (4,840,774)
- Outletcity Metzingen (2,919,203)
- Main-Taunus-Zentrum (2,632,549)
- Riem Arcaden (2,372,351)
- Weserpark (2,363,827)
Frequently asked questions
How many fans does K in Lautern have in Germany?
K in Lautern has an estimated audience of 264,376 people in Germany, concentrated in Rheinland-Pfalz and Baden-Württemberg.
What is the gender split and age of K in Lautern fans?
57.4% of K in Lautern fans are female, 42.6% are male, with an average age of 40.0 years.
Which brands do K in Lautern fans like most?
K in Lautern fans show strongest brand affinity for Gil Ofarim (1.53×), Stradivarius (1.88×), and Progressive rock (1.57×) over the country average.
Where do K in Lautern fans live in Germany?
K in Lautern fans in Germany are most concentrated in Rheinland-Pfalz (reach 150,667), Baden-Württemberg (reach 13,464), and Hessen (reach 10,955). These three regions account for the largest share of the active audience.
What other brands do K in Lautern fans also like?
Beyond K in Lautern itself, the audience over-indexes on Stradivarius (1.88×), Progressive rock (1.57×), Chalkidiki (3.72×), and Keeper (password manager) (3.46×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for K in Lautern. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.