K in Lautern Audience in Germany
K in Lautern has an estimated audience of 264,376 people in Germany. 57.4% are female, 42.6% are male, average age 40.0. Top regions: Rheinland-Pfalz, Baden-Württemberg, Hessen. Top brand affinities: F.C. Hansa Rostock, Borussia Dortmund, 1. FC Kaiserslautern, Lindsey Vonn, FC Bayern Munich.
The average K in Lautern fan in Germany is 40.0 years old, more female, and lives primarily in Rheinland-Pfalz. The audience is concentrated in Rheinland-Pfalz, Baden-Württemberg, Hessen. Top brand affinities include F.C. Hansa Rostock, Borussia Dortmund, 1. FC Kaiserslautern, with strongest over-indexing on F.C. Hansa Rostock (5.35× the country average). Demographically, the K in Lautern audience skews more female with an average age of 40.0, and over-indexes on personality traits such as Indulgence, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Shopping · Type: POI · Subtype: Shopping mall
Demographics of K in Lautern fans
| Metric | Value |
|---|---|
| Female | 57.4% |
| Male | 42.6% |
| Average age | 40.0 |
| Estimated audience size | 264,376 |
Audience persona
The typical K in Lautern fan in Germany is more female, around 40.0 years old, with strong Indulgence tendencies and a notable affinity for F.C. Hansa Rostock.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Rheinland-Pfalz | 150,667 | 11.37× |
| Baden-Württemberg | 13,464 | 0.37× |
| Hessen | 10,955 | 0.54× |
| Saarland | 8,571 | 2.64× |
| Nordrhein-Westfalen | 5,971 | 0.1× |
| Bayern | 3,785 | 0.09× |
| Niedersachsen | 1,760 | 0.07× |
| Berlin | 1,343 | 0.11× |
| Hamburg | 1,032 | 0.17× |
| Sachsen | 823 | 0.06× |
| Schleswig-Holstein | 540 | 0.06× |
| Brandenburg | 538 | 0.07× |
| Thüringen | 468 | 0.07× |
| Sachsen-Anhalt | 455 | 0.07× |
| Mecklenburg-Vorpommern | 345 | 0.07× |
| Bremen | 296 | 0.13× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| F.C. Hansa Rostock | 5.35× | Sports |
| Borussia Dortmund | 1.73× | Sports |
| 1. FC Kaiserslautern | 4.58× | Sports |
| Lindsey Vonn | 3.55× | Sports |
| FC Bayern Munich | 1.56× | Sports |
| Transfermarkt | 2.24× | Sports |
| Family | 1.62× | Kids & Family |
| Vacations | 2.22× | Travel & Leisure |
| VfB Stuttgart | 2.02× | Sports |
| Eintracht Frankfurt | 1.83× | Sports |
| Spiegel Online | 1.52× | News |
| RB Leipzig | 2.42× | Sports |
| Ariana Grande | 3.51× | Music & Radio |
| Stuttgart | 2.21× | Travel & Leisure |
| German language | 1.88× | Politics & Society |
| Self care | 2.31× | Health |
| North Rhine-Westphalia | 1.77× | Travel & Leisure |
| SV Werder Bremen | 1.6× | Sports |
| 2. Bundesliga | 1.65× | Sports |
| 3. Liga | 2.45× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.28 |
| Quality Awareness | PREMIUM | 1.28 |
| DIY Mentality | THRILL | 1.15 |
| Sustainability | BALANCE | 1.14 |
| Price Sensitivity | PREMIUM | 1.14 |
| Design Affinity | PREMIUM | 1.14 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 96.0% |
| China | 0.5% |
| United States | 0.5% |
See K in Lautern audiences in other countries
More Shopping mall audiences in Germany
- Mall of Berlin (4,840,774)
- Outletcity Metzingen (2,919,203)
- Main-Taunus-Zentrum (2,632,549)
- Riem Arcaden (2,372,351)
- Weserpark (2,363,827)
Frequently asked questions
How many fans does K in Lautern have in Germany?
K in Lautern has an estimated audience of 264,376 people in Germany, concentrated in Rheinland-Pfalz and Baden-Württemberg.
What is the gender split and age of K in Lautern fans?
57.4% of K in Lautern fans are female, 42.6% are male, with an average age of 40.0 years.
Which brands do K in Lautern fans like most?
K in Lautern fans show strongest brand affinity for F.C. Hansa Rostock (5.35×), Borussia Dortmund (1.73×), and 1. FC Kaiserslautern (4.58×) over the country average.
Where do K in Lautern fans live in Germany?
K in Lautern fans in Germany are most concentrated in Rheinland-Pfalz (reach 150,667), Baden-Württemberg (reach 13,464), and Hessen (reach 10,955). These three regions account for the largest share of the active audience.
What other brands do K in Lautern fans also like?
Beyond K in Lautern itself, the audience over-indexes on Borussia Dortmund (1.73×), 1. FC Kaiserslautern (4.58×), Lindsey Vonn (3.55×), and FC Bayern Munich (1.56×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for K in Lautern. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.