Allee-Center Leipzig Audience in Germany
Allee-Center Leipzig has an estimated audience of 309,580 people in Germany. 62.0% are female, 38.0% are male, average age 40.4. Top regions: Sachsen, Sachsen-Anhalt, Thüringen. Top brand affinities: Tagesschau, Family, Vacations, Bedroom furniture, Self care.
The average Allee-Center Leipzig fan in Germany is 40.4 years old, more female, and lives primarily in Sachsen. The audience is concentrated in Sachsen, Sachsen-Anhalt, Thüringen. Top brand affinities include Tagesschau, Family, Vacations, with strongest over-indexing on Tagesschau (1.79× the country average). Demographically, the Allee-Center Leipzig audience skews more female with an average age of 40.4, and over-indexes on personality traits such as Indulgence, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Shopping · Type: POI · Subtype: Shopping mall
Demographics of Allee-Center Leipzig fans
| Metric | Value |
|---|---|
| Female | 62.0% |
| Male | 38.0% |
| Average age | 40.4 |
| Estimated audience size | 309,580 |
Audience persona
The typical Allee-Center Leipzig fan in Germany is more female, around 40.4 years old, with strong Indulgence tendencies and a notable affinity for Tagesschau.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Sachsen | 168,339 | 11.09× |
| Sachsen-Anhalt | 21,353 | 2.66× |
| Thüringen | 5,985 | 0.76× |
| Nordrhein-Westfalen | 4,529 | 0.07× |
| Berlin | 4,127 | 0.3× |
| Bayern | 3,808 | 0.08× |
| Hessen | 3,196 | 0.14× |
| Brandenburg | 2,750 | 0.29× |
| Baden-Württemberg | 2,359 | 0.06× |
| Niedersachsen | 2,051 | 0.07× |
| Hamburg | 759 | 0.11× |
| Mecklenburg-Vorpommern | 740 | 0.13× |
| Rheinland-Pfalz | 659 | 0.04× |
| Schleswig-Holstein | 564 | 0.05× |
| Saarland | 281 | 0.07× |
| Bremen | 276 | 0.1× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Tagesschau | 1.79× | Movies & TV |
| Family | 1.7× | Kids & Family |
| Vacations | 2.32× | Travel & Leisure |
| Bedroom furniture | 3.67× | Home & Garden |
| Self care | 2.65× | Health |
| Transfermarkt | 2.07× | Sports |
| Stuttgart | 2.42× | Travel & Leisure |
| IKEA | 1.54× | Home & Garden |
| Spiegel Online | 1.53× | News |
| Ariana Grande | 3.66× | Music & Radio |
| Satire | 3.1× | Literature |
| Hairstyle | 2.2× | Beauty & Wellness |
| German language | 1.97× | Politics & Society |
| North Rhine-Westphalia | 1.73× | Travel & Leisure |
| Rossmann | 1.59× | Shopping |
| Walking | 2.82× | Sports |
| Hygiene | 1.94× | Beauty & Wellness |
| German television comedy | 3.34× | Movies & TV |
| Logistics | 2.17× | Business & Career |
| Shopping malls | 1.6× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.45 |
| Design Affinity | PREMIUM | 1.28 |
| DIY Mentality | THRILL | 1.27 |
| Sustainability | BALANCE | 1.21 |
| Price Sensitivity | PREMIUM | 1.17 |
| Creativity | OPEN | 1.16 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 98.0% |
| China | 0.5% |
| Japan | 0.1% |
See Allee-Center Leipzig audiences in other countries
More Shopping mall audiences in Germany
- Mall of Berlin (4,840,774)
- Outletcity Metzingen (2,919,203)
- Main-Taunus-Zentrum (2,632,549)
- Riem Arcaden (2,372,351)
- Weserpark (2,363,827)
Frequently asked questions
How many fans does Allee-Center Leipzig have in Germany?
Allee-Center Leipzig has an estimated audience of 309,580 people in Germany, concentrated in Sachsen and Sachsen-Anhalt.
What is the gender split and age of Allee-Center Leipzig fans?
62.0% of Allee-Center Leipzig fans are female, 38.0% are male, with an average age of 40.4 years.
Which brands do Allee-Center Leipzig fans like most?
Allee-Center Leipzig fans show strongest brand affinity for Tagesschau (1.79×), Family (1.7×), and Vacations (2.32×) over the country average.
Where do Allee-Center Leipzig fans live in Germany?
Allee-Center Leipzig fans in Germany are most concentrated in Sachsen (reach 168,339), Sachsen-Anhalt (reach 21,353), and Thüringen (reach 5,985). These three regions account for the largest share of the active audience.
What other brands do Allee-Center Leipzig fans also like?
Beyond Allee-Center Leipzig itself, the audience over-indexes on Family (1.7×), Vacations (2.32×), Bedroom furniture (3.67×), and Self care (2.65×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Allee-Center Leipzig. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.