Leine-Center Laatzen Audience in Germany
Leine-Center Laatzen has an estimated audience of 302,236 people in Germany. 64.0% are female, 36.0% are male, average age 40.4. Top regions: Niedersachsen, Nordrhein-Westfalen, Hamburg. Top brand affinities: Family, Hannover 96, Tagesschau, Self care, Vacations.
The average Leine-Center Laatzen fan in Germany is 40.4 years old, more female, and lives primarily in Niedersachsen. The audience is concentrated in Niedersachsen, Nordrhein-Westfalen, Hamburg. Top brand affinities include Family, Hannover 96, Tagesschau, with strongest over-indexing on Family (1.75× the country average). Demographically, the Leine-Center Laatzen audience skews more female with an average age of 40.4, and over-indexes on personality traits such as Indulgence, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Shopping · Type: POI · Subtype: Shopping mall
Demographics of Leine-Center Laatzen fans
| Metric | Value |
|---|---|
| Female | 64.0% |
| Male | 36.0% |
| Average age | 40.4 |
| Estimated audience size | 302,236 |
Audience persona
The typical Leine-Center Laatzen fan in Germany is more female, around 40.4 years old, with strong Indulgence tendencies and a notable affinity for Family.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Niedersachsen | 226,677 | 12.19× |
| Nordrhein-Westfalen | 14,835 | 0.22× |
| Hamburg | 8,389 | 1.23× |
| Hessen | 5,601 | 0.24× |
| Bayern | 3,415 | 0.07× |
| Berlin | 2,787 | 0.21× |
| Schleswig-Holstein | 2,786 | 0.26× |
| Baden-Württemberg | 2,463 | 0.06× |
| Sachsen | 2,172 | 0.15× |
| Sachsen-Anhalt | 1,817 | 0.23× |
| Bremen | 1,159 | 0.45× |
| Thüringen | 1,103 | 0.14× |
| Brandenburg | 1,036 | 0.11× |
| Rheinland-Pfalz | 980 | 0.06× |
| Mecklenburg-Vorpommern | 860 | 0.15× |
| Saarland | 855 | 0.23× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Family | 1.75× | Kids & Family |
| Hannover 96 | 3.77× | Sports |
| Tagesschau | 1.64× | Movies & TV |
| Self care | 2.86× | Health |
| Vacations | 2.29× | Travel & Leisure |
| Bedroom furniture | 3.67× | Home & Garden |
| IKEA | 1.65× | Home & Garden |
| Hairstyle | 2.35× | Beauty & Wellness |
| Stuttgart | 2.39× | Travel & Leisure |
| North Rhine-Westphalia | 1.92× | Travel & Leisure |
| Ariana Grande | 3.64× | Music & Radio |
| German language | 1.97× | Politics & Society |
| Hygiene | 2.27× | Beauty & Wellness |
| Walking | 3.02× | Sports |
| Rossmann | 1.69× | Shopping |
| Shopping malls | 1.68× | Shopping |
| Outlet store | 3.62× | Shopping |
| Transfermarkt | 1.64× | Sports |
| Drop shipping | 1.8× | Shopping |
| Plumbing | 2.54× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.52 |
| Design Affinity | PREMIUM | 1.32 |
| DIY Mentality | THRILL | 1.25 |
| Price Sensitivity | PREMIUM | 1.23 |
| Sustainability | BALANCE | 1.21 |
| Luxury Orientation | PREMIUM | 1.19 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 98.3% |
| China | 0.6% |
| Switzerland | 0.1% |
See Leine-Center Laatzen audiences in other countries
More Shopping mall audiences in Germany
- Mall of Berlin (4,840,774)
- Outletcity Metzingen (2,919,203)
- Main-Taunus-Zentrum (2,632,549)
- Riem Arcaden (2,372,351)
- Weserpark (2,363,827)
Frequently asked questions
How many fans does Leine-Center Laatzen have in Germany?
Leine-Center Laatzen has an estimated audience of 302,236 people in Germany, concentrated in Niedersachsen and Nordrhein-Westfalen.
What is the gender split and age of Leine-Center Laatzen fans?
64.0% of Leine-Center Laatzen fans are female, 36.0% are male, with an average age of 40.4 years.
Which brands do Leine-Center Laatzen fans like most?
Leine-Center Laatzen fans show strongest brand affinity for Family (1.75×), Hannover 96 (3.77×), and Tagesschau (1.64×) over the country average.
Where do Leine-Center Laatzen fans live in Germany?
Leine-Center Laatzen fans in Germany are most concentrated in Niedersachsen (reach 226,677), Nordrhein-Westfalen (reach 14,835), and Hamburg (reach 8,389). These three regions account for the largest share of the active audience.
What other brands do Leine-Center Laatzen fans also like?
Beyond Leine-Center Laatzen itself, the audience over-indexes on Hannover 96 (3.77×), Tagesschau (1.64×), Self care (2.86×), and Vacations (2.29×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Leine-Center Laatzen. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.