Carré Bad Cannstatt Audience in Germany
Carré Bad Cannstatt has an estimated audience of 266,599 people in Germany. 63.8% are female, 36.2% are male, average age 40.4. Top regions: Baden-Württemberg, Bayern, Hessen. Top brand affinities: VfB Stuttgart, Family, Bedroom furniture, Vacations, Tagesschau.
The average Carré Bad Cannstatt fan in Germany is 40.4 years old, more female, and lives primarily in Baden-Württemberg. The audience is concentrated in Baden-Württemberg, Bayern, Hessen. Top brand affinities include VfB Stuttgart, Family, Bedroom furniture, with strongest over-indexing on VfB Stuttgart (2.26× the country average). Demographically, the Carré Bad Cannstatt audience skews more female with an average age of 40.4, and over-indexes on personality traits such as Tradition, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Shopping · Type: POI · Subtype: Shopping mall
Demographics of Carré Bad Cannstatt fans
| Metric | Value |
|---|---|
| Female | 63.8% |
| Male | 36.2% |
| Average age | 40.4 |
| Estimated audience size | 266,599 |
Audience persona
The typical Carré Bad Cannstatt fan in Germany is more female, around 40.4 years old, with strong Tradition tendencies and a notable affinity for VfB Stuttgart.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Baden-Württemberg | 199,949 | 13.36× |
| Bayern | 10,703 | 0.25× |
| Hessen | 8,193 | 0.4× |
| Nordrhein-Westfalen | 7,906 | 0.14× |
| Rheinland-Pfalz | 2,524 | 0.19× |
| Berlin | 2,271 | 0.19× |
| Niedersachsen | 1,902 | 0.07× |
| Hamburg | 941 | 0.16× |
| Thüringen | 920 | 0.14× |
| Sachsen-Anhalt | 894 | 0.13× |
| Brandenburg | 828 | 0.1× |
| Mecklenburg-Vorpommern | 823 | 0.16× |
| Sachsen | 815 | 0.06× |
| Saarland | 781 | 0.24× |
| Bremen | 767 | 0.34× |
| Schleswig-Holstein | 732 | 0.08× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| VfB Stuttgart | 2.26× | Sports |
| Family | 1.62× | Kids & Family |
| Bedroom furniture | 3.67× | Home & Garden |
| Vacations | 2.21× | Travel & Leisure |
| Tagesschau | 1.52× | Movies & TV |
| Spiegel Online | 1.66× | News |
| Allgäu | 4.47× | Travel & Leisure |
| IKEA | 1.58× | Home & Garden |
| Stuttgart | 2.3× | Travel & Leisure |
| Airbnb | 1.71× | Travel & Leisure |
| Self care | 2.41× | Health |
| 1. FC Heidenheim | 4.49× | Sports |
| Alexis Bledel | 5.38× | Movies & TV |
| North Rhine-Westphalia | 1.77× | Travel & Leisure |
| Breuninger | 2.04× | Fashion & Accessoires |
| German language | 1.86× | Politics & Society |
| Hygiene | 2.13× | Beauty & Wellness |
| Rossmann | 1.58× | Shopping |
| Hairstyle | 1.97× | Beauty & Wellness |
| Lake Constance | 5.2× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Tradition | CONSERVATISM | 1.5 |
| Indulgence | JOY | 1.44 |
| Design Affinity | PREMIUM | 1.32 |
| DIY Mentality | THRILL | 1.29 |
| Sports Activity | POWER | 1.21 |
| Sustainability | BALANCE | 1.2 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 98.3% |
| Switzerland | 0.2% |
| Japan | 0.1% |
See Carré Bad Cannstatt audiences in other countries
More Shopping mall audiences in Germany
- Mall of Berlin (4,840,774)
- Outletcity Metzingen (2,919,203)
- Main-Taunus-Zentrum (2,632,549)
- Riem Arcaden (2,372,351)
- Weserpark (2,363,827)
Frequently asked questions
How many fans does Carré Bad Cannstatt have in Germany?
Carré Bad Cannstatt has an estimated audience of 266,599 people in Germany, concentrated in Baden-Württemberg and Bayern.
What is the gender split and age of Carré Bad Cannstatt fans?
63.8% of Carré Bad Cannstatt fans are female, 36.2% are male, with an average age of 40.4 years.
Which brands do Carré Bad Cannstatt fans like most?
Carré Bad Cannstatt fans show strongest brand affinity for VfB Stuttgart (2.26×), Family (1.62×), and Bedroom furniture (3.67×) over the country average.
Where do Carré Bad Cannstatt fans live in Germany?
Carré Bad Cannstatt fans in Germany are most concentrated in Baden-Württemberg (reach 199,949), Bayern (reach 10,703), and Hessen (reach 8,193). These three regions account for the largest share of the active audience.
What other brands do Carré Bad Cannstatt fans also like?
Beyond Carré Bad Cannstatt itself, the audience over-indexes on Family (1.62×), Bedroom furniture (3.67×), Vacations (2.21×), and Tagesschau (1.52×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Carré Bad Cannstatt. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.