Roland-Center Audience in Germany
Roland-Center has an estimated audience of 299,441 people in Germany. 60.6% are female, 39.4% are male, average age 41.1. Top regions: Bremen, Niedersachsen, Hamburg. Top brand affinities: Gil Ofarim, Stradivarius, Škoda Kodiaq, Keeper (password manager), KLIX (AM).
The average Roland-Center fan in Germany is 41.1 years old, more female, and lives primarily in Bremen. The audience is concentrated in Bremen, Niedersachsen, Hamburg. Top brand affinities include Gil Ofarim, Stradivarius, Škoda Kodiaq, with strongest over-indexing on Gil Ofarim (1.61× the country average). Demographically, the Roland-Center audience skews more female with an average age of 41.1, and over-indexes on personality traits such as Indulgence, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Shopping · Type: POI · Subtype: Shopping mall
Demographics of Roland-Center fans
| Metric | Value |
|---|---|
| Female | 60.6% |
| Male | 39.4% |
| Average age | 41.1 |
| Estimated audience size | 299,441 |
Audience persona
The typical Roland-Center fan in Germany is more female, around 41.1 years old, with strong Indulgence tendencies and a notable affinity for Gil Ofarim.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bremen | 35,453 | 13.84× |
| Niedersachsen | 33,513 | 1.15× |
| Hamburg | 4,851 | 0.72× |
| Nordrhein-Westfalen | 2,020 | 0.03× |
| Schleswig-Holstein | 730 | 0.07× |
| Hessen | 593 | 0.03× |
| Bayern | 460 | 0.01× |
| Baden-Württemberg | 384 | 0.01× |
| Berlin | 316 | 0.02× |
| Mecklenburg-Vorpommern | 139 | 0.02× |
| Sachsen | 136 | 0.01× |
| Rheinland-Pfalz | 133 | 0.01× |
| Thüringen | 131 | 0.02× |
| Sachsen-Anhalt | 127 | 0.02× |
| Brandenburg | 118 | 0.01× |
| Saarland | 111 | 0.03× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Gil Ofarim | 1.61× | Music & Radio |
| Stradivarius | 1.97× | Shopping |
| Škoda Kodiaq | 1.91× | Cars & Mobility |
| Keeper (password manager) | 3.83× | Technology & Electronics |
| KLIX (AM) | 1.71× | Music & Radio |
| Home Delivery | 1.87× | Food & Beverages |
| Corfu (regional unit) | 2.09× | Travel & Leisure |
| Bank account | 1.6× | Business & Career |
| Volvo V60 | 2.47× | Cars & Mobility |
| Picnic | 1.92× | Kids & Family |
| Cachorro | 1.81× | Pets & Animals |
| The Hunt (2012 film) | 2.26× | Movies & TV |
| Preacher (comics) | 3.09× | Literature |
| Staycation | 1.71× | Home & Garden |
| Pantsuit | 2.76× | Fashion & Accessoires |
| Zagreb | 1.64× | Travel & Leisure |
| Esra Erol | 2.11× | Movies & TV |
| Theocracy | 3.78× | Music & Radio |
| Jersey (fabric) | 1.79× | Fashion & Accessoires |
| Buddy – The Buddy Holly Story | 1.66× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.42 |
| Design Affinity | PREMIUM | 1.31 |
| DIY Mentality | THRILL | 1.24 |
| Sustainability | BALANCE | 1.21 |
| Price Sensitivity | PREMIUM | 1.18 |
| Creativity | OPEN | 1.16 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 97.4% |
| China | 0.8% |
| United States | 0.3% |
See Roland-Center audiences in other countries
More Shopping mall audiences in Germany
- Mall of Berlin (4,840,774)
- Outletcity Metzingen (2,919,203)
- Main-Taunus-Zentrum (2,632,549)
- Riem Arcaden (2,372,351)
- Weserpark (2,363,827)
Frequently asked questions
How many fans does Roland-Center have in Germany?
Roland-Center has an estimated audience of 299,441 people in Germany, concentrated in Bremen and Niedersachsen.
What is the gender split and age of Roland-Center fans?
60.6% of Roland-Center fans are female, 39.4% are male, with an average age of 41.1 years.
Which brands do Roland-Center fans like most?
Roland-Center fans show strongest brand affinity for Gil Ofarim (1.61×), Stradivarius (1.97×), and Škoda Kodiaq (1.91×) over the country average.
Where do Roland-Center fans live in Germany?
Roland-Center fans in Germany are most concentrated in Bremen (reach 35,453), Niedersachsen (reach 33,513), and Hamburg (reach 4,851). These three regions account for the largest share of the active audience.
What other brands do Roland-Center fans also like?
Beyond Roland-Center itself, the audience over-indexes on Stradivarius (1.97×), Škoda Kodiaq (1.91×), Keeper (password manager) (3.83×), and KLIX (AM) (1.71×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Roland-Center. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.