Rascasse Audience Intelligence

Roland-Center Audience in Germany

A data profile of the people who buy, follow and care about Roland-Center in Germany — modelled from more than twelve digital signal sources. Roland-Center has an estimated audience of 315,127 people in Germany.

#78among Shopping mall in Germany#1560among POI in Germany#394in Shopping

The average Roland-Center fan in Germany is 40.8 years old, more female, and lives primarily in Bremen.

The audience is concentrated in Bremen, Niedersachsen, Bayern.

Top brand affinities include Nature, Family, Vacations, with strongest over-indexing on Nature (2.79× the country average).

Demographically, the Roland-Center audience skews more female with an average age of 40.8, and over-indexes on personality traits such as Indulgence, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Roland-Center fan in Germany is more female, around 40.8 years old, with strong Indulgence tendencies and a notable affinity for Nature.

Category: Shopping · Type: POI · Subtype: Shopping mall

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Roland-Center profile in Germany.

Audience size
315K
in Germany
Gender
60.0%♀
40.0% male
Age
40.8
average years
Country rank
#16705
POI in Germany
Fig. 01

Search interest · 12-month trend

+17%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Roland-Center fans

60.0% are female, 40.0% are male, average age 40.8.

Fig. 02

Gender split

60.0%
Female
40.0%
Male
Demographic split for Roland-Center audience in Germany
MetricValue
Female60.0%
Male40.0%
Average age40.8
Estimated audience size315,127
Fig. 03

Age distribution

Ø 40.8
average years
Age distribution of the Roland-Center audience in Germany
Age bracketShare%
16-1914%
20-2919%
30-3922%
40-4924%
50+20%
Fig. 04

Worldwide distribution

97.4%

of the worldwide Roland-Center audience comes from Germany.

Worldwide audience distribution share by country for Roland-Center
CountryShare
Germany97.4%
China0.9%
United States0.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Roland-Center audience in Germany is strongest.

Fig. 05

Top regions by affinity

Roland-Center fans by region: top regions in Germany
#RegionReachAffinity×
01Bremen~40K14.57×
02Niedersachsen~30K0.88×
03Saarland~3K0.76×
04Sachsen-Anhalt~6K0.75×
05Brandenburg~7K0.74×
06Thüringen~6K0.74×
07Rheinland-Pfalz~10K0.73×
08Mecklenburg-Vorpommern~4K0.71×
09Sachsen~10K0.70×
10Hamburg~4K0.54×
11Baden-Württemberg~20K0.46×
12Bayern~20K0.39×
13Berlin~5K0.37×
14Schleswig-Holstein~4K0.34×
15Hessen~7K0.33×
16Nordrhein-Westfalen~9K0.13×
Fig. 06

Affinity by region

Affinity by region — Roland-Center, Germany
0.13×1.00×14.57×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Roland-Center audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Roland-Center audience
#·InterestCategoryAffinity×
01Bedroom furnitureHome & Garden4.47×
02Outlet storeShopping2.99×
03VacationsTravel & Leisure2.89×
04NatureHome & Garden2.79×
05FamilyKids & Family2.31×
06EmailTechnology & Electronics2.28×
07BremenTravel & Leisure2.26×
08MSNNews2.23×
09LodgingTravel & Leisure2.21×
10RefrigeratorHome & Garden2.01×
11DüsseldorfTravel & Leisure1.75×
12KitchenHome & Garden1.73×
13German languagePolitics & Society1.70×
14Self careHealth1.69×
15GermanyTravel & Leisure1.62×
16StuttgartTravel & Leisure1.61×
17TattoosFashion & Accessoires1.58×
18SV Werder BremenSports1.54×
19Shopping mallsShopping1.54×
20IKEAHome & Garden1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Roland-Center audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Roland-Center audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.50×
Design AffinityPREMIUM1.33×
Family OrientationCONSERVATISM1.27×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Roland-Center audience · Rather not
TraitClusterDeviationScore
Sports ActivityPOWER0.92×
Social Media UsageJOY1.00×
TraditionCONSERVATISM1.02×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Roland-Center have in Germany?

Roland-Center has an estimated audience of 315,127 people in Germany, concentrated in Bremen and Niedersachsen.

02

What is the gender split and age of Roland-Center fans?

60.0% of Roland-Center fans are female, 40.0% are male, with an average age of 40.8 years.

03

Which brands do Roland-Center fans like most?

Roland-Center fans show strongest brand affinity for Nature (2.79×), Family (2.31×), and Vacations (2.89×) over the country average.

04

Where do Roland-Center fans live in Germany?

Roland-Center fans in Germany are most concentrated in Bremen (reach ~40K), Niedersachsen (reach ~30K), and Bayern (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Roland-Center fans also like?

Beyond Roland-Center itself, the audience over-indexes on Family (2.31×), Vacations (2.89×), Germany (1.62×), and Bedroom furniture (4.47×) compared to the Germany average.

Appendix

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How to read this data

Audience size is the estimated number of people in Germany who actively search for Roland-Center. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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